realme: the latest smartphone brand that launched globally one year ago made it to the fastest growing brand on E-commerce platforms. Through this presentation, you will get to know the strategies followed to sell 1,000 units in only 5 minutes!

1. Marcom and PR Manager
realme EgyptAndro Nabil

2. Who is realme?

3. Performance Design Quality

4. Globally
Registered
May 15th
2019 Jan
Realme launched in
Egypt, as a first step
in MEA region
Global
Step
South East Asia
Market (October)
Officially established
May 4th
Brand &
Product
realme Milestones
realme 2
Sep 4th
realme 2Pro & C1
Sep 27th
New brand VI
Nov 15th

5. China
UK
Italy
Spain
France
Russia
Egypt
Pakistan
India
Myanmar
Thailand
Malaysia
Indonesia
Philippines
Singapore
Vietnam

6. Fastest brand to reach
Counterpoint Report, October 2018
1M
Shipments
8M Shipments
Counterpoint Report, July 2019
within 5 monthswithin 1 year

7. Now, we are
Loyal Users

9. EGYPT

10. in 30 minutes
First Sale
1,000units
realme 2 Pro
in 15 minutes
First Sale
2,000units
realme 3
5 minutes
First Sale
1,000units
realme 3 Pro
First Sale on Jumia Egypt

11. Source: GFK Report – July
2019
- in 7 months
-
Growth rate%
HUAWEI
OPPO
NOKIA
HONOR
Others
SAMSUNG
INFINIX
REDMI
realme
SONY
Brand
7th largest smartphone brand in Egypt
18.0%
16.6%
4.6%
4.9%
33.7%
9.2%
5.1%
3.3%
—
—

12. in 7 months
220,000 Users
In Egypt
+

13. Sales Channels
How did we do it?
First Sale Regular Sale
Online
OR IR
Offline

14. Communication Phases
Brand awareness Product
awareness
Channels
Warmup
Highlight Product
Feature
Comparing to
Competitive
Models
Promoting Prices
vs Specs
How did we do it?
Post
Launch

15. Communication Channels
How did we do it?
Generic banners Digital ads Search Campaigns
SM Engagement
Activities
Fans’ Groups Tech Youtubers
Affiliates Influencers Traditional Media

16. realme 3 Pro First Sale

17. All Artwork changes to include Prices and Flash Sale Date & Time
realme
E-Commerce
Partners (Jumia)
How did we do it?
Generic Banners
Digital ads
Search engine Optimization
SM Engagement Activities
Fans’ Groups
Youtube
Affiliates
Influencers
Media
Homepage Takeover
Dedicated Landing Page
Product Boosting in Category Page
Push/Web Notification
SM Posts, Stories & Competitions
Promotional video
Newsletter Banner

19. 3,527,124
Sessions in 3 months!
4% Average CR 2.8% higher than the average CR
1000 Devices sold Within the first 5 minutes
100% Sold out Week over week for 8 weeks in a row

20. The most efficient distribution
E-Commerce