This presentation aims to uncover seasonality drivers and impact across the 2 worlds online and offline, defining the main seasons for online & offline shopping in Egypt from a consumer perspective. The presentation also showcases the main tensions for shoppers during key seasons and reflects on the formula to make the most out of a high season.

1. O N L I N E S H O P P E R S
B E H A V I O R D U R I N G
SEAONS

2. Increase in
Ecommerce
Purchases
+$16.6 Billion

3. INCREASE in
Ecommerce
after wining

4. 68
+18 YEARS
A, B, C SEC
CAIRO & ALEX
INTERNET USERS
SHOPPED ONLINE LAST YEAR
Million
RESEARCH
SCOPE

5. 19 Million
RESEARCH
SCOPE
+18 YEARS
A, B, C SEC
CAIRO & ALEX
INTERNET USERS
SHOPPED ONLINE LAST YEAR

6. 13 Million
RESEARCH
SCOPE
+18 YEARS
A, B, C SEC
CAIRO & ALEX
INTERNET USERS
SHOPPED ONLINE LAST YEAR

7. 10 Million
RESEARCH
SCOPE
+18 YEARS
A, B, C SEC
CAIRO & ALEX
INTERNET USERS
SHOPPED ONLINE LAST YEAR

8. 3 Million
RESEARCH
SCOPE
+18 YEARS
A, B, C SEC
CAIRO & ALEX
INTERNET USERS
SHOPPED ONLINE L AST YEAR

9. SHOPPING
TENSION
INSTORE
DURING SEASONS

10. 01/ Inconvenience
Shopping Tension
Instore During Seasons
CROWDED STORES
Summer Winter
LIMITED TIME
Back to school Pre-Ramadan

11. 02/ Need for Inspiration
Shopping Tension
Instore During Seasons
Mothers Day
Valentines Day

12. 02/ Value
Shopping Tension
Instore During Seasons
Price Transparency
Availability of new & premium
Sale Time

13. SHOPPING
SEASONS

14. Shopping SEASONS
Shoppers ranking top shopping season
Summer & WIINTER SALE01/
PRE-RAMADAN02/
BLACK & WHITE FRIDAY03/
BACK TO SCHOOL04/
MOTHERS DAY05/
JUMIA ANNIVERSARY06/

15. SHOPPING
PATTERNS

16. REGULAR Shopping
Online
In Store
Both
21%
55%
24%
Shopping Patterns

17. SEASONAL Shopping
Online
In Store
Both
28%
41%
31%
Shopping Patterns

18. ONLINE
SHOPPING PER
CATEGORY

19. Online Shopping TOP Categories
Appliances Health & BeautyClothing Shoes Technology & Gadgets
Buy MORE During Seasons
Buy LESS During Seasons
Availability
Convenient
Save Time & Effort
Information Availability
Good Offers
Expensive Products
Need To Try It Before
Buying

20. POPULAR
ONLINE
PLATFORMS
BY SEASON

21. Popular Online Platforms/Season
Summer & Winter Pre-Ramadan Black & White Friday

22. ‘]
What TRIGGERS
SEASONAL
ONLINE
SHOPPING

23. 01/
Avoiding busy and crowded
retail
02/
Compare between products
with least effort
03/
Discounts and promos
available online only
Why SHOP online
during seasons?

24. 01/
Delivery time takes more
during seasons
02/
Not aware of online shopping
seasons timings
Why AVOID
shopping online
during seasons?

25. Brands that Succeeded
Developed relevant and
VALUABLE OFFERS to
address TIME-
SENSITIVITYFAST AND FREE SHIPPING
BEFORE THE WOLRD CUP

26. THANK YOU