3. Reinventing marketing for the Mobile era
ALL ABOUT VELTI
WE‟RE BIG WE‟RE PRACTICED WE‟RE SMART
GLOBAL REACH DEEP MOBILE EXPERIENCE AND WE BUILD SMART TECHNOLOGIES
NASDAQ listed 825+ brands and agencies Velti‟s mGage platform reaches 4.26B
3,000+ campaigns mobile consumers
1,000+ employees with 450+ engineers
2.5 billion consumer interactions Optimized on 6,000 devices
19 offices around the world
per day End to end: from asset creation to
10-years of profitable growth promotional marketing mobile CRM, we do
2010 revenue of $116.3m with EBITDA 11B monthly impressions it all
of $27.2m 3
5. An overview of the services we can offer
ALL ABOUT VELTI
Mobile Commerce Mobile Marketing
mCommerce / mweb and Your strategy MULTI CHANNEL marketing /
multi OS native apps mobile advertising / sms / QR /
social
Rewards based marketing
Vouchers Mobile CRM Promotions Loyalty Location Based
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6. Velti market leadership In Retail
Velti has a global portfolio of retail clients however our key strength is that we leverage experience from our other sectors and bring them
ALL ABOUT VELTI to retailers
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8. What Velti Does:
‘Text to Enter‟
• Use QR code or “shortcode” as text response mechanism to open mobile to all users
• Capture numbers and respond with confirmation or offers via MMS or custom web pages.
• Customers who text in are then added to the customer opted in database for future mobile marketing promotions
• Customers who redeem can be sent new collection updates, offers or vouchers
„Text to Buy‟
• Include a direct response mechanism on adverts
• Customers are taken through a mobile registration to receive SMS for a mSite/App or store voucher
• Customer is taken directly to the purchase page for the specific item realising a quick and convenient purchase
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9.
10. 1. Vertical scroll
Mobile Email
2. Horizontal scroll – to view bullet points shown in „3‟
3. Desktop view
4. Mobile optimised email showing bullet points
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4
2
Try it here: http://newsletters.ea.com/2012/FIFA/MOBILE/en/
Before After
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11. Cross-Channel Engagement
Platform ENGAGEMENT
PLATFORM
REWARDS
RELEVANT
COMMUNICATION
PROVIDE Enables an ongoing dialogue
Flexible reward schemes to
incentivize product purchase
with consumers through an and continuous brand …as in personalized and targeted
CONSUMERS interactive, entertaining engagement communication increasing
playability and repeat purchase
experience
YET
ANOTHER
REASON TO
BUY YOUR LEVERAGE MOBILE AS AN
ALWAYS ON AND ON THE GO
PRODUCTS MEDIUM
12. Objectives Solution
Velti worked with ASOS to maximize Velti put in place a dedicated shortcode that allowed ASOS customers
the auction of Cheryl Cole‟s dress to make a lowest unique bid for the dress of their choice. The
collection. reverse auction mechanics meant that users could be knocked off the
winning slot and were prompted to bid again.
THE VELTI RESULT
The auction was available for 10 days and attracted over 70,000 unique bids (of £1) during this time.
Press coverage was excellent driving further revenues for The Princes Trust.
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13. What Velti Does:
• Utilises the latest HTML5 mobile web technology to deliver a fast app like experience
• Mobile traffic increased by 500% within 3 months of launch – conversions are higher than the website
• Key features include:
• Optimal experience served to each device
• Full API integration into eCommerce platform
• „One Click‟ checkout for registered users
• Accordion menus to reduce page refreshes
WINNER - Most Effective mCommerce Solution Mobile Interactive Group – New Look 2011
14. Objectives Solution
• Increase sales • Check price, locate nearest in stock store, reserve
• Improve customer service and collect your product
• Strengthen brand loyalty • Customer notifications /alerts
• Targeted marketing messages with unique voucher
codes
THE VELTI RESULT
4.5 m
customer
6M
opt in profiled
54 M
consumer
5.8 M
customers interactions for interactions for
interactions per interactive services mobile marketing
month
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15. What Velti Does:
Objectives Solution
To improve customer loyalty and engage them through Mobile app that enables customers to earn points
new channels; every time they scan the purchase receipts and for
To offer customers loyalty rewards through a other interactions via the application
solution that would not impact at all the existing EPOS
infrastructure
RESULTS
800 230 CUSTOMER
Downloads day 1 Barcodes scanned day 1 SATISFACTION
*united STATES
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16. Overview results
JCPenney wanted to gain an advantage over their Utilizing mGage Communicate JCPenney
competitors by building a Loyalty/CRM program to have built a database and recruited over
promote events and drive store traffic. 1.5 million opted-in customers receiving 4-8
alerts per month. Due to the success of
Using mGage Communicate they were able to build a
the campaign, JCPenney are aiming to use
high quality opt-in data base by offering the following:
mGage Communicate to build a database of
• Offers to incent opt-ins to mobile - $10, $20 coupons over 4 million customers.
tied to spending level
• Sweepstakes offer through partners (AOL, Rascal
Flatts), to drive opt-in for alerts
• Similar offers via Facebook to drive participation
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17. ALL ABOUT VELTI IT‟S BEEN
Be sure to visit www.velti.com for more information and to read our blog on mobile
marketing insights
Rob Short
Tel: 0207 921 5532
Email: rshort@velti.com
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