3. When ambition ends, happiness begins.
· Wired calls Demand Media a factory that stamps out
money-making content.
· Roll out applications for all new releases, and for all
your labels and brand.
· Artists are not creative in the sense of constantly coming
up with new content.
· Often when we hear the word 'technology' we all have a
seemingly instantaneous understanding of what we
think it means.
4. Make it up as you go along.
Integrate ubiquitous wikis
5. A creaking door hangs long on its hinges.
· That's a problem because, fundamentally, the
economics of content creation are inferior to those of
distribution.
· A 'life' that requires us to understand a new ontology
between human and non-human agents.
· In other words one man's spam is another man's art.
· In this case the lack of one bureaucratic process was
enough to destroy the entire machine.
6. “ For a successful
technology, reality
must take precedence
over public relations,
for Nature cannot be
fooled. ”
—Richard P. Feynman
7. Every road does not lead to Rome.
· Soon, however, it's not enough that you are just part of a
network, but what you will actually do there.
· Mobile Social Networking
· With eBooks, the copy is just the tip of the iceberg.
· It is a place seemingly so insignificant that even the
KGB could not be bothered to map it in the height of the
cold war.
8. In conclusion
· Reinvent bricks-and-clicks synergies
· Reintermediate customized action-items
· Orchestrate strategic content
· and remember: Heineken refreshes the parts other
beers cannot reach
10. Credits
This presentation is licensed by bostonian http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA-
NC
This presentation includes media also licensed using Creative Commons BY-SA-NC
Texts Images (via Flickr BY-SA-NC search)
Daniel*1977, Lion Studio, Wolverhampton Arts +
· Fiction is Friction - Gerd Leonhard
Heritage, amsfrank, lespounder, miuenski
· The End of Control - Gerd Leonhard
· Music 2.0 - Gerd Leonhard
· New Aesthetic, New Anxieties - David M. Berry,
Michel van Dartel, Michael Dieter, Michelle
Kasprzak, Nat Muller, Rachel O'Reilly and Jose
Luis de Vicente.