Three years ago, the 92 Street Y in NYC and the United Nations Foundation joined forces to create #GivingTuesday, a one-day annual movement focused on charitable giving. #GivingTuesday is just around the corner on December 1st, 2015. This year, how do you take advantage of this day of giving? The challenge is using the right tactics to drive awareness and donations to your campaign. In this free online webinar, you’ll learn ten proven tactics that can make your #GivingTuesday campaign a success. You’ll hear about #GivingTuesday best practices and tactical tips that you can implement for your campaign this fall.

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Top 10 Tactical Tips for
GivingTuesday
Rob WU, CEO of CAUSEVOX

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ROB WU
CHIEF EXECUTIVE OFFICER

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CAUSEVOX IS CROWDFUNDING FOR
SOCIAL CAUSES

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WE HELP
GOOD
THINGS
FLOURISH
Photo from World Bicycle Relief in Sri Lanka

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@causevox
What is givingtuesday?

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National
Domestic
Violence
Hotline
RAISES
$53,000

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GREY2K Raises
$10,000
during
GivingTuesday

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THE CHALLENGE

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@causevox
“How do you start a GivingTuesday
campaign?”
–You

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@causevox
–You
“We need to take our givingtuesday
fundraisinG to the next level!”

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@causevox
“We’re a small nonprofit without a
lot of resources…how do we cut
through the noise?”
–You

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Ten things you can do RIGHT NOW to
turbocharge this year’s givingtuesday.
Tactical Tips

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FREE RESOURCES
http://causevox.com/givingtuesdayresources
http://gtweekly.causevox.com

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Tip #1: SET An IMPACT METRIC

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STEPS TO SETTING AN IMPACT METRIC
IDENTIFY
UnIT

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STEPS TO SETTING AN IMPACT METRIC
IDENTIFY
UnIT
DETERMINE UNIT
COST

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STEPS TO SETTING AN IMPACT METRIC
IDENTIFY
UnIT
DETERMINE UNIT
COST
CalCulate GOAL

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TIP #2: USE PEER TO PEER FUNDRAISING

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@causevox
WHAT IS Peer to Peer Fundraising?

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@causevox

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@causevox

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@causevox
2x donations with Peer to peer fundraising

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COMPONENTS OF A FUNDRAISER TOOLKIT
Campaign One-Sheet
Images and Logos
Social Media Tips
Sample Emails, Press Releases, and Letters
Printable Promotional Materials
Recognition Tools
Fundraising Tips

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TIP #3: Create a campaign specific
Facebook page

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ALTERNATIVE “WATERING HOLES”
EMAIL LIST

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ALTERNATIVE “WATERING HOLES”
EMAIL LIST
FACEBOOK/GOOGLE
GROUP

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ALTERNATIVE “WATERING HOLES”
EMAIL LIST
FACEBOOK/GOOGLE
GROUP
bASECAMP

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TIP #4: Have a call to action

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@causevox
ONRAMPING yields more results

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@causevox

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@causevox

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CALL TO ACTION FRAMEWORK

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CALLING
CALL TO ACTION FRAMEWORK

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CALLING
CALL TO ACTION FRAMEWORK
ACTION

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Tip #5: Create a Unique Hashtag

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@causevox
The # symbol, called a hashtag, is used to
mark keywords or topics in a Tweet. It was
created organically by Twitter users as a
way to categorize messages.

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@causevox

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@causevox

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HASHTAGGING TIPS
UNIQUE

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HASHTAGGING TIPS
UNIQUE RELEVANT

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HASHTAGGING TIPS
UNIQUE RELEVANT SHORT

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TIP #6: POST THE RIGHT TYPE OF CONTENT
ON SOCIAL MEDIA

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@causevox

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@causevox
80% should be EDUCATIONAL /
ENTERTAINING / INSPIRATIONAL

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@causevox
80% should be EDUCATIONAL /
ENTERTAINING / INSPIRATIONAL
20% should be Salesy

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@causevox
ENTERTAINING
Post

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@causevox
ENTERTAINING
Post

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@causevox
SALESY
Post

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TIP #7: PRACTICE SOCIAL LISTENING

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@causevox

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@causevox

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SOCIAL LISTENING QUERIES
HASHTAGS

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SOCIAL LISTENING QUERIES
HASHTAGS ORG NAME

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SOCIAL LISTENING QUERIES
HASHTAGS ORG NAME KEYWORDS

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TIP #8: Create & Post content

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@causevox
Companies that blog get 55% more traffic

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@causevox
36% of consumers say they share content
primarily because it promotes causes or
issues they care about

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AGILE APPROACH TO CONTENT CREATION
POPULATE
CONTENT

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AGILE APPROACH TO CONTENT CREATION
POPULATE
CONTENT
REVIEW / MONITOR

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AGILE APPROACH TO CONTENT CREATION
POPULATE
CONTENT
REVIEW / MONITOR ITERATE

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Tip #9: FOLLOW A STORYLINE

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@causevox
Protagonist sets out to defeat a deadly
force or antagonist that threatens him or
his home and community.
OVERCOMING THE MONSTER

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EARTHRIGHTS
INT’L RAISES
$24,000

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@causevox
Protagonist starts out as poor and
downtrodden, but rises in the world through
wealth, status, love, and more. May include
momentary loss of it all and grows up
because of it.
RAGS TO RICHES / REBIRTH

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PROJECT
RENEWAL
RAISES
$73,000

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@causevox
Protagonist and companions set out to
acquire an important object or reach a
destination, encountering perils and
obstacles along the way.
QUEST

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THE GAUNTLET
RAISES
$90,000

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TIP #10: USE GREAT TOOLS

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PABLO

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Canva

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@causevox
CAUSEVOX

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FREE RESOURCES
http://causevox.com/givingtuesdayresources
http://gtweekly.causevox.com

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ANY QUESTIONS?

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ROB@causevox.com
Facebook/causevox
twıtter/causevox
CONTACT US
Photo from Well Aware World