33. PACKAGING The previous packets of Shoppers Stop had the previous logo while the new packets which are being widely distributed have the company symbol on it. The company has also brought out collectible shopping bags for selective distribution with different themes and launched the first in the series based on the theme 'Fashion through Ages'.
34. WHAT IS DAGMAR MODEL ? D = DEFINING A =ADVERTISING G =GOAL M =MEASURED A =ADVERTISING R =RESULT Unaware Aware Comprehension & Image Attitude Action
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38. DOWN UNDER FEST- A PROMOTIONAL CAMPAIGN An association with Tourism Australia has prompted Shoppersâ Stop to launch â Down Under Fest â â a promotional campaign to increase the purchases during the festive season.