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INTRODUCTION ,[object Object],[object Object],[object Object],[object Object]
PRODUCTS OF KFC IN INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
KFC OVER YEARS
THE PROCESS OF CONSUMER DECISION MAKING
 
PROBLEM RECOGNITION :  PERCEVING A NEED ,[object Object],[object Object],[object Object],[object Object],[object Object]
INFORMATION SEARCH  ,[object Object],[object Object],[object Object],[object Object]
ALTERNATIVE EVALUATION ,[object Object],[object Object],[object Object],[object Object]
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BUYING DECISION ,[object Object],[object Object],[object Object],[object Object]
POST PURCHASE BEHAVIOUR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
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VALUES ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q1.Are you vegetarian or non-vegetarian?
Q2. Do you eat fast food?
Q3.Do you know about fast food joints like-
Q4. How often do you visit KFC ?
Q5. You go to KFC with……
Q6. How did you come to know about KFC….
Q7. Do you like the concept of self-service at KFC
Q8.Do you like the vegetarian and non-vegetarian items being made and served at KFC?
Q9. You visit KFC for
Q10. How do you find the ambience of KFC?
Q11. Do you refer any one to visit KFC or arrange party at KFC
Q12. What is the full form of KFC?

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Consumer Behaviour