7. C’MON HR!
SOCIAL MEDIA USAGE IN THE US
¥ 62%
of
men;
71%
of
women
¥ 66%
of
internet
users
have
a
SM
account
¥ 32%
of
users
are
age
65+
¥ 83%
between
18-‐29
8. “HOW CAN YOU SQUANDER EVEN ONE
MORE DAY NOT TAKING ADVANTAGE OF
THE GREATEST SHIFTS OF OUR
GENERATION? HOW DARE YOU SETTLE
FOR LESS WHEN THE WORLD HAS
MADE IT SO EASY FOR YOU TO BE
REMARKABLE?”
SETH GODIN
9. ¥ HR
asks
the
ques,on....
(Why
Social?)
¥ What’s
the
point?
(How
YOU
Can
Use
SM)
¥ Hashtag
This!
#
(The
Basic
Channels)
¥ Embedded
Social
–
Make
your
own
Meme
(SM
in
Your
Org)
¥ The
Future’s
so
Bright….
(What’s
Next?)
20. WHAT ARE YOUR GOALS?
¥ Goal
1:
Who
Are
You?
¥ Goal
2:
Enhance
Development
¥ Goal
3:
Build
Rela,onships
¥ Goal
4:
Collaborate
and
Share
@ROBINSCHOOLING
29. LINKEDIN
Most
Important
parts
of
your
LinkedIn
Profile?
**
¥ Your
Photo
¥ Headline
¥ Keywords
¥ Visibility
** HINT: THE ONLY THINGS THAT SHOW UP IN LINKEDIN SEARCH RESULTS!
30. ¥ Add
screen
shot
of
MY
profile
@ROBINSCHOOLING #BRSOCME #HR
34. FACEBOOK
¥ 52%
of
job
seekers
use
FB
to
help
find
work
¥ 25%
of
job
seekers
updated
profile
to
add
professional
info
¥ 1
in
5
job
seekers
had
contact
share
job
info
Jobvite
–
2012
social
job
seeker
survey
@ROBINSCHOOLING
36. TWITTER
Twi^er
• Username
-‐
recognizable,
searchable,
SEO
• BIO
• Picture
• What
is
your
message?
• Engage
500 MILLION USERS – 200 MILLION ACTIVE USERS
60% ACCESS VIA MOBILE
40. ENGAGE
¥ Engage
with
others
¥ Take
the
connec,on
to
another
network
¤ “Trixie….I
enjoy
being
connected
on
Twi^er
and
wanted
to
invite
you
to
connect
on
LinkedIn
as
well.”
@ROBINSCHOOLING
41. RECRUITING ON TWITTER
¥ @UPSJobs
¥ @googlejobs
¥ @EY_CareersUS
¥ @TWDCjobs
¥ @PepsiCoJOBS
IN HR, USE TO RECRUIT …..AND ONBOARD
52. DEPLOYMENT AND ADOPTION
¥ Survey
of
EEs
social
channel
usage
¥ Focused
on
reasons
“why”
¥ Employee
mee.ngs/webinars
¥ LAUNCH
DATE:
April
2012
¥ One
year
later:
33
ideas
posted;
171
comments;
379
votes
¥ 16
ideas
approved/implemented
55. SOCIAL TECHNOLOGIES
TODAY
¥ 1.5
billion
global
users
of
social
networking
channels
¥ 72%
of
companies
use
social
technologies
in
some
way
¥ Knowledge
workers
spend
28
hours
per
week
wri.ng
e-‐mails,
searching
for
info
and
collabora.ng
internally
¥ 20
–
25%
poten.al
IMPROVEMENT
in
produc.vity
McKinsey
Global
Ins,tute
–
July
2012
(McKinsey
&
Company)
60. WHY NOT TO BLOCK SOCIAL
NETWORKING AT WORK…
¥ Morale
¥ Reputa,on
¥ Communica,ons
¥ Free
Adver,sing
¥ Collabora,on
¥ Social
Research
¥ Skill
Building
¥ Transparency
¥ Good
PR
¥ Networking
TECHREPUBLIC.COM
62. YOUR CHALLENGE FOR Q3
¥ Pick
one
social
channel
(i.e.
LinkedIn,
Twi-er,
Facebook)
and
commit
to
increasing
your
knowledge
and
use
¥ Iden,fy
ways
you
can
leverage
social
media/
social
technologies
within
your
HR
Department
¥ Think
about…using
social
technologies/SM
to
improve
social
rela,onships
within
your
organizaBon
¥ Be
purposeful
in
connec,ng
and
building
your
network…….
