Sponsorship Fundamentals

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An introductory overview of the sponsorship process. Slides used in Week 2 of the course: Sport Sponsorship and Media, at the University of Canberra, Sport Studies.

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SPONSORSHIP FUNDAMENTALS ,[object Object],[object Object]

OVERVIEW ,[object Object],[object Object],[object Object],[object Object]

A.1. Giving Sponsorship a Meaning ,[object Object],[object Object]

A.2. The Meaning of our Sport Organisation ,[object Object],[object Object],[object Object],[object Object],[object Object]

A.2. The Meaning of Our Sport Organisation (cont.) ,[object Object],[object Object],[object Object],[object Object]

A.3. The Context of Potential Sponsorship ,[object Object],[object Object],[object Object],[object Object]

B.1. Selecting a Potential Sponsor ,[object Object],[object Object],[object Object],[object Object]

B.1. Selecting a Potential Sponsor (cont.) ,[object Object],[object Object],[object Object],[object Object]

B.2 The Sponsorship Proposal ,[object Object],[object Object],[object Object],[object Object]

B.2. The Sponsorship Proposal (cont.) ,[object Object],[object Object],[object Object],[object Object]

C.1. Monitoring the Sponsorship ,[object Object],[object Object],[object Object]

C.1. Monitoring the Sponsorship (cont) ,[object Object],[object Object],[object Object]

D.1. Measuring the Impact ,[object Object],[object Object],[object Object]

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