Personal Branding for career advancement and success. Today, it is imperative to develop and communicate your personal brand with the help of social media to create more visibility and opportunities.

1. Your Online Brand By Robin Low

4. digital footprint Internet users are becoming more aware of their digital footprint Most internet users are not concerned about the amount of information available Most do not take steps to limit that information Fully 60% of internet users say they are not worried about how much information is available about them online Majority of online adults (61%) do not feel compelled to limit the amount of information that can be found about them online. 2008 PEW RESEARCH CENTER

6. why should people be concerned? HR departments, recruiters, universities are searching the Internet when you Interact with them. They're looking to: a) validate what your actual resume said b) learn more about you … in a non office environment GOOGLE is a very common tool! In essence, your digital footprint is your resume.

7. generation Y , the millennials Gen Y, are major drivers of the next three trends. Uploading audio, video and other media sharing. Communicate via text-messaging, Twitter and instant-messaging over e-mail. Keeping in touch with each other online via social-networking sites.

9. why should you be concerned?

13. Understanding your Digital Footprint

22. dynamics of social media (cont) 2. Collapsed Contexts. In choosing what to say when, we account for both the audience and the context more generally. Social media brings all of these contexts crashing into one another and it's often difficult to figure out what's appropriate, let alone what can be understood. 3. Blurring of Public and Private. These distinctions are normally structured around audience and context with certain places or conversations being "public" or "private." These distinctions are much harder to manage when you have to contend with the shifts in how the environment is organized.

33. Personal Branding Personal Branding

38. Process

44. visibility creates opportunity

48. Networking

62. Case Study 1: The story of 2 Engineers.

67. Brand perception makes 90 percent of the brand.

68. Twitter: robin_low Blog: http://blog.unleashyourbranding.com/ Facebook: http://www.facebook.com/socialhub LinkedIn: http://www.linkedin.com/in/robinlow88 Try out social media There is nothing to be afraid of