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Branding for Libraries(Weds Webinar) Carterette series

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robin fay
robin fay

Branding, marketing, and public relations using social media such as twitter, facebook & more. Companion slides to a webinar on social media and branding by robin fay, georgiawebgurl@gmail.com

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2011. Robin Fay, georgiawebgurl robinfay.net > Branding and Influence: Establishing Your Digital Identity and Reputation
Branding and Influence: Establishing Your Digital Identity and Reputation ,[object Object],[object Object],[object Object],Robin Fay, robinfay.net, 2011/03
Branding and Influence: Establishing Your Digital Identity and Reputation Find me georgiawebgurl @twitter, linkedin, robinfay.net
: Professional Networking & Digital Identity Robin Fay, robinfay.net, 2011/03 ,[object Object],[object Object],What is your brand? Brands represent people, organizations, products, companies and more. Branding and Influence: Establishing Your Digital Identity and Reputation
: Professional Networking & Digital Identity Robin Fay, robinfay.net, 2011/03 ,[object Object],[object Object],[object Object],[object Object],Secrets to good branding Branding and Influence: Establishing Your Digital Identity and Reputation
: Professional Networking & Digital Identity Robin Fay, robinfay.net, 2011/03 ,[object Object],[object Object],[object Object],[object Object],Secrets to good branding Branding and Influence: Establishing Your Digital Identity and Reputation
: Professional Networking & Digital Identity Robin Fay, robinfay.net, 2011/03 ,[object Object],[object Object],[object Object],[object Object],Secrets to good branding Branding and Influence: Establishing Your Digital Identity and Reputation
: Professional Networking & Digital Identity Robin Fay, robinfay.net, 2011/03 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],[object Object],Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Robin Fay, robinfay.net, 2011/03 Branding and Influence: Establishing Your Digital Identity and Reputation
Reputation management then is just creating and controlling (managing) your identity Reputation management is about building the positive and minimizing the negative It is about cultivating the identity you want to present to the world. Robin Fay, robinfay.net, 2011/ Branding and Influence: Establishing Your Digital Identity and Reputation
Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop . All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points. --wikipedia, 2011. Robin Fay, robinfay.net, 2011 Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],Robin Fay, robinfay.net, 2011/ Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Robin Fay, robinfay.net, 2011/03 Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Robin Fay, robinfay.net, 2011/ Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Robin Fay, robinfay.net, 2011/ Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],Robin Fay, robinfay.net, 2011/ Branding and Influence: Establishing Your Digital Identity and Reputation
Robin Fay, robinfay.net, 2011/03   Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],Robin Fay, robinfay.net, 2011/03 Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Robin Fay, robinfay.net, 2011/03 Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Robin Fay, robinfay.net, 2011/03 Branding and Influence: Establishing Your Digital Identity and Reputation
Branding and Influence: Establishing Your Digital Identity and Reputation
Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],Robin Fay, robinfay.net, 2011/03 ,[object Object],[object Object],Branding and Influence: Establishing Your Digital Identity and Reputation
Robin Fay, robinfay.net 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branding and Influence: Establishing Your Digital Identity and Reputation
Robin Fay, robinfay.net 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branding and Influence: Establishing Your Digital Identity and Reputation
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Robin Fay, robinfay.net 2011 ,[object Object],[object Object],[object Object],Branding and Influence: Establishing Your Digital Identity and Reputation
Robin Fay, robinfay.net 2011 Pick your media: you do not have to use all of them. Branding and Influence: Establishing Your Digital Identity and Reputation
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Branding and Influence: Establishing Your Digital Identity and Reputation Let’s look at twitter
: Professional Networking & Digital Identity ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],[object Object],Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],[object Object],[object Object],[object Object],[object Object],Branding and Influence: Establishing Your Digital Identity and Reputation
Branding and Influence: Establishing Your Digital Identity and Reputation
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[object Object],[object Object],[object Object],[object Object],Robn Fay, robinfay.net, 2011 Branding and Influence: Establishing Your Digital Identity and Reputation
Robin Fay, robinfay.net 2011 Branding and Influence: Establishing Your Digital Identity and Reputation
[object Object],Robn Fay, robinfau.net, 2011/03 Branding and Influence: Establishing Your Digital Identity and Reputation

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Branding for Libraries(Weds Webinar) Carterette series

  • 1. 2011. Robin Fay, georgiawebgurl robinfay.net > Branding and Influence: Establishing Your Digital Identity and Reputation
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  • 3. Branding and Influence: Establishing Your Digital Identity and Reputation Find me georgiawebgurl @twitter, linkedin, robinfay.net
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  • 11. Reputation management then is just creating and controlling (managing) your identity Reputation management is about building the positive and minimizing the negative It is about cultivating the identity you want to present to the world. Robin Fay, robinfay.net, 2011/ Branding and Influence: Establishing Your Digital Identity and Reputation
  • 12. Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop . All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points. --wikipedia, 2011. Robin Fay, robinfay.net, 2011 Branding and Influence: Establishing Your Digital Identity and Reputation
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  • 18. Robin Fay, robinfay.net, 2011/03   Branding and Influence: Establishing Your Digital Identity and Reputation
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  • 30. Robin Fay, robinfay.net 2011 Pick your media: you do not have to use all of them. Branding and Influence: Establishing Your Digital Identity and Reputation
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  • 34. Branding and Influence: Establishing Your Digital Identity and Reputation Let’s look at twitter
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  • 39. Branding and Influence: Establishing Your Digital Identity and Reputation
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  • 42. Robin Fay, robinfay.net 2011 Branding and Influence: Establishing Your Digital Identity and Reputation
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