DNA for your business... the IBM Industry Models. Join us at the Virtual Financial Services Solutions Symposium (v-FS3) to learn more!

1. Virtual
vF S Financial Services Solutions Symposium
3
IBM Industry Models (IAA / IFW) User Group
Attend a two-day conference on your schedule!
Reveal your company’s DNA
CYBERSPACE
vFS3, a conference created by users for users, is coming to your work
How can the IBM Industry Models uncover your company’s unique DNA?
APRil 23 & 30 location April 23 and 30… however, you will be able to access recorded
Once revealed, how can you apply this insight to innovatively tackle complex
sessions for 90 days following. With the economy restricting travel and
business opportunities? The uses are endless, the value is real. See how
2009 training budgets, virtual conferencing lets you still network with peers and un-
your peers are making it happen.
derstand how to further leverage your investment in the IBM Industry Models.
DNA for Your
Business Message from Michael Daugherty, President, Industry Models Advisory Group (IMAG)
Our future business depends on understanding its core DNA. From DNA springs all life. Change one sequence and go
from amoeba to antelope! This profound concept leads to another: virtual conferencing. This year, FS3 is vFS3. In a
year of restrained budgets, the benefits of virtual go beyond saving money. A virtual conference means you can double,
triple and even quadruple attendance without blowing your budget. Can’t find another attendee you want to chat with?
No problem – search for colleagues based on numerous attributes and meet them in the online networking lounge.
Evolve We hope to see each other face-to-face in April 2010 in Boston; but, ‘til then, think about participating in live presentations with peers and
virtually discussing key concepts with your teams in any venue that has network connectivity. Join this virtual exploration of your business DNA –
the IBM Industry Models. See if your friends, colleagues and bosses don’t evolve to higher life-forms with what they learn!
IBM Industry Models: Why attend? Three good reasons...
To bridge the business-to-IT gap through model-driven approaches
Integrated process, service and data models used by Support decision making and regulatory compliance through enterprise
information. Accelerate business transformation through component business
and representing the collective knowledge of more
modeling, business process re-engineering and simulation. Evolve business models
and IT solutions in tandem. Tie business analysts, IT architects, integrators and
than 400 Financial Services companies worldwide.
developers together through a common vocabulary.
Through structured business knowledge and a common
To evolve your business: enable innovation
language, they facilitate a single enterprise view and Shift IT investment from maintenance of legacy systems to new capabilities. Deploy
enterprise-wide reusable components across traditional boundaries. Improve decision
provide a roadmap for the deployment of Financial making and achieve better customer insight through an enterprise-wide data manage-
ment infrastructure.
Services solutions supporting Banking, Financial
To manage enterprise transformation
Markets and Insurance. Govern data and SOA through reference models. Provide specialized points
of view to simplify complexity. Bring together process, service and data definitions for
greater consistency.
The symposium is an opportunity to learn from, and network with, your industry peers
Supported by IBM InfoSphere™ Software To learn moreand to influence model development.
or to register go to: http://events.unisfair.com/rt/vfs3~2009

2. Virtual
vF S Financial Services Solutions Symposium
3
IBM Industry Models (IAA / IFW) User Group
Virtues of virtual
More attendees / global reach – No
Symposium highlights Who should attend?
geographical limitations; virtual events
attract on average 5 times more
attendees! Real life stories of business evolution using Model DNA – There For business and IT professionals ranging from senior planners and
is no better way to understand the value of business models than strategists to designers and developers of process, services and data
Extended learning opportunities – by hearing how others have used the models. Go from theoretical to solutions.
Access anything you missed for 90 practical by seeing how others have done it.
days following the event...listen to or Strategic planners – learn how to apply the IBM Industry Models
download presentations, view demos, Network with peers and experts from around the world – Locate and as a powerful communication mechanism to translate high-priority
etc. chat with people who share a common interest no matter where they business requirements into a flexible, extensible solution suited to the
are in the world or in the virtual venue! You can actually “see” where volatile economic environment.
Convenient – Overcome travel everyone is!
restrictions making it impossible to Business architects / process improvement practitioners – learn
attend events Business balance – Recognizing the critical partnership how models can be used to understand, improve and standardize
between business and IT, presentations will highlight how your business processes.
Accessible to busy executives – Tune in business value was achieved.
as desired without devoting 3 days away Business analysts – learn about contemporary requirements
from the office. Keynote speakers – Recognized industry experts sharing gathering methods and techniques; how your peers are using the IBM
valuable insights. Industry Models to accelerate requirements gathering with a common
Expand the user community – Global business language.
participation lays the foundation for a Exhibit area – Explore tools and solutions from IBM and IBM
Solutions Exhibit
worldwide user community directory and Business Partners. Solution / application architects & designers – learn how to apply
wiki the Industry Process, Services and Data Models using model-driven
Technical breakouts – Sharing tips and techniques relative to tooling to create solutions that meet your business users’ changing
More effective networking – Unlike model-driven development. direction and need for flexibility.
a crowded ballroom, you can “see”
all participants and search by name, What’s new? – Latest development details and future plans. Business intelligence / data warehouse architects – learn best
company, interest. etc. practices leveraging the IBM Industry Models for your mission-critical
Orientation sessions – A foundational overview of the IBM Industry data warehouse projects.
Lower costs – $250 conference fee Models and how they are used in a practical setting.
(versus the yearly $995) and obviously Governance – learn how to establish and execute model-driven
no travel costs! Access to experts – Pose your “what if,” “how do I” and “what governance processes and ways to measure success.
happens when” questions to IBM Industry Model experts.
Green – Drastically reduced carbon
footprint
To learn more or to register go to: http://events.unisfair.com/rt/vfs3~2009
Supported by IBM InfoSphere™ Software