Analyze - Shareable Dashboards - Customer Service Workflow Metrics - Additional Data Filters In Workbenches - Journey Screen in Command Center Publishing - Web Analytics Date Variables - Shared Content Labels Engage - Reply & DM with Rich Media on Twitter - View Twitter DM History - Sentiment and Influence Score in Engage - Facebook Multi-Photo Display Automation - Build Threshold Alerts - Create Post Labels to Identify @Mentions - Drafts & Shared Content for Mobile

1. Social Studio June
Release Preview
Tom Hasselman
Sr Product Marketing Manager – Social Products
thasselman@salesforce.com
@TomHasselman

2. June Release Highlights
Listening & Analysis
Shareable Dashboards
Customer Service Workflow Metrics
Additional Data Filters In Workbenches
Journey Screen in Command Center
Publishing
Twitter & LinkedIn Rich Media
Web Analytics Date Variables
Shared Content Labels
Engage
Reply & DM with Rich Media on Twitter
View Twitter DM History
Sentiment and Influence Score in Engage
Facebook Multi-Photo Display
New Features to Power Your Social Listening, Publishing, and Engagement
Automation & Mobile
Build Threshold Alerts
Create Post Labels to Identify @Mentions
Drafts & Shared Content for Mobile

3. Analyze

4. Availability and Notes: Generally Available
Share Social Insights & KPI’s With Other Users
• Build a dashboard once and share it with your entire
team
• Changes made to any shared dashboard, are
automatically updated for everyone
• Click here for more information
Dashboard Sharing
Reduce ramp up time by sharing specific
dashboards with other users

5. Availability and Notes: Generally Available
Understand Social Customer Service Performance
• Assignment (which employee has been assigned a post)
- Click here
• Classification (customer care, lead, legal) – Click here
• Status (reviewed, closed, commented, awaiting reply –
Click here
Engagement Drilldown in Workbenches
Gain insight into how your Community or Care teams
are engaging with customers. Easily build workbenches
to display workflow metrics like:
Dive even deeper into the data to better understand
qualitative assessment of customer satisfaction through
trending data by:
• Sentiment – Click here
• Language – Click here
• Region – Click here
• Share of Voice – Click here

6. Availability and Notes: Generally Available
Change Filters on the Fly
• Media Type
• Keyword Groups
• Languages
• Regions
• Post Labels and more
Workbench Dataset Filtering
Analyzing data sets but you need to apply or remove
filters for comparative analysis? Workbench data
filtering gives users the flexibility to change
parameters quickly. (Click here)
Users can filter by:

7. Availability and Notes: Generally Available. Limit of 50,000 posts per user per day
applies when exporting Twitter content
Export More Data
• Export post data for a topic profile or social account
directly from the dataset card
• Export 500K posts at a time
• Export summary data from dataset cards to help
recreate visualizations and make changes
Export Posts and Summary Cards
We have extended data exporting capabilities to
Workbenches. Click here
Now users can:

8. Publish

9. Availability and Notes: Generally Available. Share Content and Duplicate Content are
currently disabled for Multi-Photo Tweets
Create Highly Engaging Multi-Photo Tweets
• Create Tweets with up to four images for highly
engaging creative content (click here)
• Publish 1-4 photos, 1 animated gif, or 1 Twitter
video for full creative control of your Twitter
campaigns
• Add 2-4 photos, each photo can be up to 3MB in
size (click here)
• Rearrange, edit and view each individual photo to
ensure content is ideal prior to publishing
Twitter Multi Photo

10. Availability and Notes: Generally Available. There is an org-setting that enables users to
disable new scraper if required
Improved Scraping and Data Capture for Link Attachments
• We’ve upgraded our backend support for links
and are now able to scrape even more pages with
confidence and accuracy for posts with link
attachments (click here)
• Users are now able to scrape social media links
and javascript based websites
Link Scraper Enhancements

11. Availability and Notes: Generally Available, .PDF publishing is not currently available.
Image must be above 200px in width
Make a Lasting Impression on LinkedIn
• Create highly engaging rich media posts on LinkedIn
Company pages for complete brand management in
Social Studio (click here)
• Attach a single .jpeg or .png image to LinkedIn posts
that are under 10mb files (click here)
Publish Rich Media on LinkedIn

12. Availability and Notes: Generally Available
Track and Organize Shared Assets
• Create shared content and tag it with the
appropriate campaign category label
• Filterable or viewable by anyone with access to
that particular piece of content
• Click here
Shared Content Labels

13. Availability and Notes: Generally Available,
Customize Even More of Your Social Ties to Web Analytics
• Create precise web analytics profiles
• Format dates such as the following are now
possible:
Web Analytics Date Enhancements Format
character
Description Example of the returned
values
d Day of the month without leading
zeros
1 to 31
D Day of the month, 2 digits with
leading zeros
01 to 31
m Numeric representation of a
month, without leading zeros
1 to 12
M Numeric representation of a
month, with leading zeros
01 to 12
y A two digit representation of a
year
82 or 03
Y A full numeric representation of a
year, 4 digits
1982 or 2003
h 24-hour format of an hour without
leading zeros
0 through 23
H 24-hour format of an hour with
leading zeros
00 through 23
g 12-hour format of an hour without
leading zeros
1 through 12
G 12-hour format of an hour with
leading zeros
01 through 12
i Minutes with leading zeros 00 to 59
• d-m-Y = 3-12-2015
• DMY H.i.s = 03122015 09.22.38
• M/D/y h:i:s = 03/12/15 09.22:38

14. Availability and Notes: Generally Available,
Collaborate Even More Effectively
• View a complete picture of your scheduled and draft
content in a single view.
• Drafts with a “schedule date” appear on the calendar
and are available to view, plan, and instantly publish as
needed in-line with your scheduled content.
• Click here
Drafts on Calendar

15. Engage

16. Availability and Notes:
Generally Available on Twitter only
Private DM replies only allow 1 image
Choose between either images, or “include Private Message Link”
Deliver a Rich Customer Experience
• Select and upload up to 4 images (.jpeg, .jpg, .gif) or 1
animated .gif (click here)
• Reply on Twitter via public and private channels (click here)
Reply and Direct message on Twitter with rich media
A picture is worth 1,000 words. Now you can leverage
images to respond and engage with your Social
customers and community. Upload images from your
computer, and use them as part of your engagement
workflow

17. Availability and Notes: Generally Available, Provides a 7 day rolling view of direct
message conversations
Understand Past Conversations with Customers/Prospects
• View Direct Message threading (click here)
• Quickly understand where you left off
• Respond with confidence, by understanding the
conversation you’re getting back into
Twitter Direct Message View
Context in a conversation is paramount to a
positive customer experience. Now, you can click
on a Direct message, and view the last 7 days of
direct messages with your customer. Social Studio
is making it easier to:

18. Availability and Notes: Generally Available.
Influence score currently support Twitter
Gain Insight & Context When Engaging with Customers
• Influencer score out of 100 to understand customer
impacts (click here and here).
• Score is based on reach and post frequency
• Positive or negative sentiment at the post level to help
prioritize response or assignment (click here).
Influence Score & Sentiment at the Post Level
Better understand and prioritize posts based on
customer and post level information. New sentiment
rating and influence data now displayed in posts.

19. Availability and Notes: Generally Available
Enriching Your Posts
• View and click on Facebook @mentions to easily get to
the person being talked about
• View multiple images from within the post
• (click here and here)
Facebook @mentions, and multi-photo display
Now you can view and click on Facebook users
mentioned within your posts. Any photos that are
embedded in a post will be displayed so you can see
content in it’s entirety

20. Automation &
Admin

21. Availability and Notes: Generally Available
Automate Even More Workflow
• Build threshold alerts through Social Automation
interface (click here)
• Filter out noise by identifying and labeling posts that
only include @mentions (click here)
Alerts Interface and @mention condition

22. Availability and Notes: Generally Available
Increase Efficiency
• Export all of your Topic Profile data (click here)
• Improved user creation, modification, and
deletion via inspector
• New Password Requirements (12 non-admin; 15
admin) – click here
• Embed.ly opt-out (click here)
Export Topic Profiles and Improved User Management

23. Mobile

24. Availability and Notes: Generally Available iOS & Android
Create Quote Tweet available for iOS only
Enriching Posts in Mobile
• View and click on Facebook @mentions to easily get to the
user being discussed (click here)
• Publish and view Twitter multi-images right from your device
(click here)
• Save and view drafts in your calendar when scheduling posts
(click here)
• Reply with a quote tweet (click here)
Facebook @mentions, Multi-Photos & Quote Tweet

25. Availability and Notes: Generally Available
Expand Publish Capabilities for Android
• Schedule, edit, and delete all of your draft posts from a single
location (click here)
• Select any content that is shared within your workspace to
publish to your community
• Understand the engagement rate of all of your shared content
and see which social networks the content has been
published to the most
Drafts & Shared Content for Android

26. Command
Center

27. Display Email Performance for Everyone to See
Email Screen for Marketing Command Center
Monitor and analyze the performance of your email
campaigns from within your Command Center
• Select from the list of email jobs that you would like to
monitor
• View up to 4 email campaigns at once
• View key metrics to understand the overall performance
of your campaigns, including #emails sent, delivered,
opened, clicked and unsubscribed
Availability and Notes: Generally Available, requires Email Studio license
from Marketing Cloud

28. Availability and Notes: Generally Available, requires Journey Builder license from
Marketing Cloud
Display Journey Performance for Everyone to See
• Select from multiple customer from a pick list, and display
them as visuals in the
• Exhibit total entries that are in your journey
• See how goal attributions are performing
Journey Screen for Marketing Command Center
Now you can display your customer Journeys
right along side Email Screen, Customer Care
Screen, and Social Screens in the Marketing
Command Center

29. thank y u