2. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us

3. hypothesis
1. the average marketer lacks expertise, tools,
and team to deliver true integrated marketing
in the new digital / social world
2. typical digital agencies offer fragmented
services that do not compliment each other

4. hypothesis
many marketers use social platforms for vanity only,
but don’t know how to convert to leads
1,000,000x
s ROI

5. ROI activities
leads per $1000
happy
the right mix will delivery early medium
results and long term efficiency
pay per click
time

6. key facts
SEO Social Media Social Customer
• Google Panda/Penguin Marketing Service
change
• Marketers realize Facebook • Twitter customer service is
• SEO is now driven by Social
marketing isn’t working as common place in the west
backlinks, quality content
expected • Brands are impacted if they
and keywords
• Nobody knows how to do not respond
• Google penalizes websites
convert ‘likes’ to sales • There is no avoiding
using black-hat techniques
• There are new platforms
every day
Content Analytics Keywords
• Quality content is king • Analytics tools are • Little understanding of how
• Heavily supports search expensive and require to select keywords
ranking expertise • Keywords need to be
• Traditional marketers don’t • ROI understanding is weak integral in ALL digital
have the capability to • Digital enables new era of communications
produce information based decision • Need to keep track of
making keyword trends

7. why is digital important?
because that is where everybody’s attention is
Philippines Internet Usage Statistics 2010

8. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us

9. achieving ROI
ROI

10. service pillars
social marketing social support
integrated offline intelligence

11. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us

13. social marketing
socialize your brand.
• online make-over
• content marketing
• community engagement
• social advertising
• SMS/email marketing

14. social marketing
online make-over.
we redesign your digital assets to improve:
• aesthetics
• usability
• content
• engagement

15. social marketing
content marketing.
we create compelling content that engages
your communities and builds your fan base
• blog
• micro-blog
• meme
• visual quote
• animation
• video

16. social marketing
community engagement.
we proactively listen to social conversations
and engage accordingly..
if: angry buying curious happy high klout
?
?
then: resolve sell educate amplify offer
side benefit: organic SEO increase!

17. social marketing
social advertising.
amplify great content and drive traffic to your pages
what makes a great social ad?
• relevance
• value proposition
• call to action
• disruption

18. social marketing
SMS/email marketing.
stimulate, engage and create loyalty through email and SMS
using our own email and SMS
gateways we perform intelligent
loyalty marketing that engages
your customer base and directs
them to your online or on-ground
channels

19. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us

20. social support
socialize your support.
• customer support
• social CRM
• SLA management
• quality assurance
• crisis management

21. social support
customer support.
40% cheaper than traditional call centers
people are going to complain in social whether you like it or not
socially ubiquitous – anytime, anywhere

23. social support
social CRM.
CRM has become fragmented because of social
so why don’t you find a solution that integrates it?

24. social support
social SLA management. Companies can no longer afford to
“float” around on various social sites,
run your social pages like a contact center there needs to be some direction or
guidance for both the company and the
customer.
• ITIL standards ensure no social customer - GARTNER
interaction slips through the gap
• track and measure response times and
interaction lifecycles
• commit an SLA to your customers so they
know the channel is reliable
and the best thing is…
NO MORE ON-HOLD MUSIC!!!

25. social support
quality assurance.
all your communication channels must be consistent
we ensure quality:
• our clients can approve content before posting
• weekly performance auditing and metrics
• we make AB testing intelligent
you can’t afford to make
mistakes

26. social support
crisis management.
before we start doing anything, we will agree a clear engagement policy for how we
will respond to your fans, including script options that you will approve.
Green:
Can be answerable by AllFamous with no risk, there will be no escalation to client
since. Example: “what is your address?”
Amber:
Inquiries under this tier have the possibility to lead to green or red tier depending on
nature of the reply. Course of action is to seek internal approval (AllFamous) and
inform you later. Example: “nobody answered the phone when I rang?”
Red:
Inquiries that require a high-priority response from client. Course of action is to alert
the client (following escalation tree) immediately before taking action.
Example: “I hate your brand, you suck!”

27. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us

28. intelligence
better decisions.
• digital health check
• social listening
• performance monitoring

29. social support
digital health check
we are social doctors, we will help you understand what you need help with
Its much easy looking from the
outside in

30. social support
• choose your keywords and listen in
social listening. • identify demographics, sentiment
you are what people say you are and buying intent
• get instant feedback on changes to
your products or services

31. social support
performance monitoring.
we tell you how well your social assets are working for you

32. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us

33. integrated offline
offline + online
• social events
• billboard/print
• video/animation
• branding/stationary

34. integrated offline
social events.
we run world class socially integrated events
events team + social RFID technology
• event pre-registration
• reusable RFID tickets
• Facebook/Twitter Photobooth
• digital raffle management
• open bar reconciliation

35. integrated offline
billboard or print.
we love design

36. integrated offline
videos and animation.
tell your story

37. integrated offline
branding & stationary
what does your brand say about you?

38. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us

39. about us
we do intelligent digital marketing.

40. service pillars
social marketing social support
integrated offline intelligence

41. about us > vision
vision:
to be the best social agency in the world
mission:
we exist to help our business partners leverage the evolving
social internet through the delivery of services that enable them
to understand, connect with and enrich their audience.

42. about us > clients
our clients love us.

43. about us > our family
we belong to a family of multinational companies that
enable us to deliver technology integrated solutions.
#1 Google Apps Cloud Service Provider Leading mobile apps firm Cloud platform for Software as a
700+ domains, 1 million+ end users specializing in mobile financial Service (SaaS), key services are
services and mCommerce CRM, recruitment, ERP
Online training and BPO recruitment Offshore business incubation and
Big Data Microsoft practice Recruitment Process Outsourcing
portal
Social recruitment portal

44. about us > team matrix
Social Integrated Social
Client Team Intelligence
Marketing Offline Support
Business Dev Digital Event Community
BI Mgr.
Mgr. Project Mgr. Director Mgr.
Relationship Web Dev Event Social Radian6
Mgr. Vendor Coordinator Support Rep Analyst
Video Prod.
Content Mgr.
Vendor
{
Creative Director
shared
we dedicate a team
creative Graphic Artist to meet your social
services
team
Writer needs.
Animation Artist

45. about us > we care

46. about us > contact us
www.allfamous.asia