The document provides tips on how to effectively describe one's work experience and skills on LinkedIn. It recommends adding a profile photo, details about work history and skills to engage readers. It also suggests including information like one's location to improve searchability. The overall message is that a user's LinkedIn profile tells their ongoing "work story" and should be regularly updated to reflect achievements and opportunities.

1. How to tell your
#workstory

2. 40% of professionals admit that it’s
difficult to describe their job.

3. Only 35% feel confident describing
their professional achievements.

4. We’re here to help.

5. Every story needs a hero
On LinkedIn, you’re the central
character of your own work story.
C H A P T E R 1

6. Help your readers visualize who you are
by adding a profile photo.
Members with profile photos receive
up to 21x more profile views.
C H A P T E R 1

7. A good story lands you
in the middle of the action
Keep readers engaged by adding
interesting detail and visuals.
C H A P T E R 2

8. Add your current position and work
experience to your profile.
Show your work story by adding visuals
such as pictures, videos and presentations.
C H A P T E R 2

9. Mordor, King’s Landing or Hogwarts,
every great story hasaunique location
Don’t forget the importance of
setting the scene.
C H A P T E R 3

10. Including your current city helps your profile
stand out up to 23x more in searches.
Because recruiters often do
location-based searches.
C H A P T E R 3

11. Every hero has acquired a
special set of skills
Let your skills shine on your LinkedIn
profile so readers can see your strengths.
C H A P T E R 4

12. Having at least 5 relevant skills on your
profile will help people connect you
with opportunities.
C H A P T E R 4

13. A strong synopsis draws
your reader in
Like a good book description, your
LinkedIn summary encourages
people to keep reading.
C H A P T E R 5

14. A summary of 40 words or more will
make your profile more likely to turn up
in your future employer's search.
C H A P T E R 5

15. C H A P T E R 6
Your career is a never
ending story
Unlike a book with an ending, your
LinkedIn Profile is an evolving story that
reflects your past, present and future.

16. A strong, regularly updated profile can be
your ticket to a variety of professional
opportunities – from jobs and mentors
to volunteering and new business.
C H A P T E R 6

17. Start a new chapter of your
#workstory
Update your profile today