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Targeted Updates

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Targeted Updates

  1. 1. Marketing Solutions LinkedIn Targeted Updates Deliver relevant content to the right audience Coming Soon Unlock a Massive Opportunity With visits to company websites declining and inboxes Targeting parameters, based on rich, member- more cluttered than ever, the consumer shift to generated data unique to LinkedIn, include: “following” presents an enormous opportunity for • Company size marketers to drive results through an enduring • Industry communication channel. Following companies is more • Function common than you might think – 53% of active social networkers are following a brand (compared to 32% • Seniority following a celebrity).1 • Geography Introducing LinkedIn Targeted Updates Through our follower ecosystem, companies can develop lasting relationships with the highest concentration of affluent professionals and business decision makers on the social web. With targeted updates, the most robust targeted offering available on any social platform, companies can now deliver highly relevant content to their target audiences to drive increased engagement and brand loyalty. Examples have shown a 66%+ increase in audience engagement as the result of targeted updates.2 LinkedIn “We needed to advertise where the business people are going to be. They’re on LinkedIn.” Listen to Cathay Pacific talk about successful marketing on LinkedIn. Cathay Pacific shares their LinkedIn success story youtube.com Improve message relevance by targeting your updates Dennis Owen, Vice President Marketing Americas at Cathay Pacific Airways, talks about the success they found using LinkedIn to reach business travelers to Asia. Shared with a targeted audience of 36,157 followers • 28,231 impressions • 41 clicks • 0.73% engagement Like (38) • Comment (6) • Share • 2 days ago Deliver relevant content to the right audience
  2. 2. Introducing Follower Insights Insights for Creating Engaging Updates We’re also releasing a powerful new insights Here are 5 tips to get the best engagement and virality dashboard so companies can better understand their from your targeted updates: followers’ demographics and engagement with updates. These insights are invaluable for crafting a strategy to Content – Share relevant industry insights and gain followers and optimize their engagement. news with your followers. • 60% are interested in industry insights.3 • 53% are interested in company news.3 • 43% are interested in early access to new products and services.3 Length – Less is more. • Shorter messages have higher engagement.4 Frequency – Send at least 2-3 updates per week for each audience. • 70% of followers are reached within the first 48 hours.4 LinkedIn Groups – Cross-promote and use groups for extended discussions. • Followers are in twice as many groups as the average member.4 Segment your followers based on targetable dimensions Employees – Keep employees in the loop. • Employees actively spread your message by sharing updates with their networks.4 Start Acquiring Followers Today Run a follower media campaign and attract the right followers with our precision targeting, based on the rich profile data of our 150+ million global members. Additional Information For more information, contact your LinkedIn Account Representative. Increase follower engagement by analyzing interactions with your updates 1 Source: Nielsen Social Media Report Q3 2011 2 Results based on analysis of actual follower engagement per audience segment 3 LinkedIn Follower Report, US, January 2012 4 LinkedIn internal data, global, January 2012 Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-066-G 0312

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