Rob Garner, ad:tech NYC 2006: Planning and Executing Search Engine Marketing Projects

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This presentation was given by Rob Garner in 2006, and covered typical experiences in planning large scale enterprise SEM (search engine marketing) projects, particularly focusing on website redesign and search engine optimization strategy.

Technologie Business

Planning and Executing Search Engine Marketing Projects ,[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

My background ,[object Object],[object Object],[object Object]

Challenges on the client side (as an in house SEM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in the interactive web design agency (speaking as search strategist in this setting) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in the interactive web design agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in the search agency (Speaking from web agency experience) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Foundations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring success - Building a business case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object]

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