Lecture to Falmouth Uni students about service design, change and the work of Made Open.

4. About me…

6. Unemployment Housing Human Trafficking
Poverty Ageing Youth engagement

8. Small is beautiful. A study of economics as if people matter.
“
”
Any intelligent fool can make
things bigger and more
complex, but it takes a touch
of genius and a lot of courage
to move in the opposite
direction.
E.F. Schumacher
Small is Beautiful,
A study of economics as if people matter.

9. How to create social change.
( TOOLS, TECHNIQUES & PROCESSES )

10. ?

11. Diagnosis
Understanding the
problem through a
range of data, research
and engagement.
Discovery
Research with the user
community to identify
key issues and
opportunities.
Design
Co-creation with all
stakeholders involved
in idea generation and
development.
Delivery
Creating the products,
services or experiences
that creates lasting
social impact.

12. DIAGNOSE
( THE PROBLEM )

13. Paint a picture
Photography can help to set the scene, explore stereotypes, tell a story and fire
the imagination.

14. “I’m only down the road. If
they don’t come I figure
everything is alright.
”
Observe
Observation can gain an insight into the way things are, and understand the
nature of a challenge in more depth.

15. Map existing services
Visualising services can create a clear picture of what services are available
and what opportunities there might be.

16. Analyse data
Analysing and visualising data can help to understand an issue in more depth.

17. Simplify!
Making sense of complex data can help to think about a problem differently.

18. Total cost:
£132,000
Collate existing research
Uncovering crucial information can throw light on a problem.

19. Teignmouth Falls Pathway
Working with a range of professionals
from health, housing, social care, charity
and voluntary organisations, we have
started to gain a better understanding of
how services in the Teignmouth area
link together to support people who
have experienced falls or are at risk of
falling.
Service users:
Engage stakeholders
Mapping how people interact with services can highlight issues and opportunities.

20. Workshop
Bringing people together can help them to agree goals and develop a shared vision.

21. DISCOVER
( THE REAL STORY )

22. Man with floppy parsnips
Probe!
Using film and other media can help to tell stories, record ideas or express experiences.

23. “
”
You know you’ve been
accepted by the
community when
someone graffiti’s on the
wall – ‘Andy Richards is
a ****’.
PCSO Andy Richards
Get under the skin
Immersing yourself in a particular community can help to assess the resources,
skills and experiences already available in a community.

24. Crowdsource
Using digital and social media can engage target groups and create new means of dialogue.

25. Have fun
Inspire people to come forward and think differently.

26. Don’t tell the taxpayer
Experiment
Taking risks can sometimes pay off.

27. Be positive
Using your creativity can inspire people to come forward.

28. Reach out
Reaching out to people is far better than waiting for them to reach you.

29. Ethnography
Shadowing users or spending time with them can encourage them to discuss their
lived experience in a real context.

30. DESIGN
( WITH NOT FOR PEOPLE )

31. Sketch
Sketching is a good way to visualise new ideas.

32. Co-design solutions
DISCO CHILL OUT & GAMES ZONE GYM
ENTRANCE LEARNING ZONE CAFÉ / BAR SPORTS VIEWING DECK
Model & visualise
Modelling can articulate what is important to people and their communities.

33. Prototype
Prototyping can help to bring new ideas to life and stimulate creativity.

34. Prototype
Prototyping can also improve participants’ problem solving skills.

35. Let your imagine run wild!
Anything is possible within the laws of physics so don’t be bound by your own limits.

36. How can we share a relevant story of the realities of drug use?
Empower and mobilise
Using a variety of creative and fast paced design processes can help to capture new ideas.

37. DELIVER
( CHANGE … OR A VISION FOR CHANGE … OR AT
LEAST CELEBRATE THAT YOU TRIED!!! )

40. ”
Central to Made Open’s approach is the
idea of co-design – encouraging and
supporting residents’ ideas for their future,
rather than imposing solutions.
Rachel Williams, The Guardian
“
“

41. “
”
The residents already
feel that they own the
new community centre
even though it doesn’t
exist yet.
Claire Arymar,
Cornwall Council

42. “
Happy Arse End

43. Be the change.

54. “I think he better than anyone understood that
while ideas ultimately can be so powerful, they
begin as fragile, barely formed thoughts.”
Jony Ive, Vogue, October 2014