CVXLIVE Presentation by Roberto Blake. The YouTube Algorithm is complex and dictates the success of a YouTube channel, so why can some creators on YouTube ignore the Algorithm and be successful.
2. SESSION
BREAKDOWN
● Introduction
● Can You Ignore the Algorithm
● The Algorithm Revealed
● Best Practices
● Know Your IDEAL VIEWER
● Titles and Thumbnails Are EVERYTHING
● The YOUTUBE SUBSCRIBER FUNNEL
● Q&A (will answer in the hall if out of time)
3. ROBERTO BLAKE
● Founder of Awesome Creator
Academy
● Produced and Edited Over
1300+ YouTube Videos
● Built a community of 350,000+
● 23 Million Channel Views
● Participated in over 1000 Live
Video Streams
● Worked with Brands Including
Adobe, Dell and Samsung.
● YouTube Certified Marketer
9. YOUTUBE HAS SPECIFIC GOALS
● BRING MORE PEOPLE TO THE YOUTUBE WEBSITE
● GIVE VIEWERS VIDEOS THAT ARE RELEVANT TO THEM
● KEEP VIEWERS WATCHING YOUTUBE LONGER
● HAVE VIEWERS ON THE YOUTUBE WEBSITE ITSELF LONGER
● DELIVER RELEVANT VIDEOS IN SEARCH RESULTS ON YOUTUBE & GOOGLE
● IDENTIFY SPECIFIC GROUPS AND AUDIENCES VIEWING BEHAVIOR
● SERVE VIDEOS THAT GET MORE WATCH TIME AND RETENTION
● KEEP PEOPLE ENGAGED WITH CONTENT
11. BREAKING DOWN THE ALGORITHM
1. WATCH TIME FOR CHANNEL AND INDIVIDUAL VIDEOS (CHANNEL AUTHORITY)
2. SESSION STARTS AND SESSION ENDS (CHANNEL/VIDEO AUTHORITY)
3. SESSION DURATIONS (CHANNEL/VIDEO AUTHORITY)
4. RETENTION RATE ON INDIVIDUAL VIDEOS (VIDEO AUTHORITY)
5. OVERALL AVERAGE VIEW DURATION (CHANNEL/VIDEO VIDEO AUTHORITY)
6. HIGH CLICK THRU RATES (TITLE AND THUMBNAIL)
7. RELEVANCY AND ACCESSIBILITY (SEO AND METADATA)
8. VIDEO VIEW VELOCITY (1HR/24HR/7 DAYS) - INDIVIDUAL VIDEO
9. UPLOAD FREQUENCY- VIEWER CYCLES (SEARCH HISTORY/WATCH HISTORY)
10. USER BEHAVIOR AND PATTERN RECOGNITION
12. TRIGGERING YOUTUBE’S ALGORITHM
● Relevancy- Relevant to a specific type of viewer avatar. To optImize and make
relevancy clear to YouTube focus on Closed Captions, Accesiblity, Relevant
Metadata/SEO
● High CTR- Ratio of Clicks to Impressions on Title/Thumbnail of a Video
● View Velocity/Watch Time Velocity - How many views/ how much watch time your
video gets within the first HOUR and first 24 HOURS of being published.
● High Average View Duration- get as many people watching as much as possible
● Higher Viewer Retention Rates: Get more viewers watching until the end of the video
● Depth of Video Views: Get viewers to watch more videos on YouTube, whether your
channels are or other channels, this generates longer sessions
13. JUST DO THIS (ALWAYS)
● Upload at a time that makes sense for your
target viewing audience
● Choose your Topic and Title based on what
will capture attention from your target
viewers right now
● Optimize your description for Search and
Accessibility
● Optimize your metadata for Search and
Accessibility, with Tags and Closed
Captions
● Add your video to a playlist with 5 or more
related videos w/ optimized title & desc
● Create Thumbnails that get attention
● Format your videos for watch time and
retention
● Promote hardest in first Hour and 24 Hours
14. What Gets Views and Subscribers?
● Quality Content
● Relevancy to the Target Viewer
● High Click Thru Rates on Titles and Thumbnails
● View Velocity/Watch Time First 1HR/ 24HRS
● Average View Duration on Video
● Average Viewer Retention Rate on Video
● Getting People to Watch More Videos
@robertoblake
15. FOCUS ON BUILDING YOUR AUDIENCE
● Clearly define your audience- know who your viewer is.
● PrioritIze, Topic, Title, Thumbnails, Timing, Talent- Pick topics that have the viewers
attention, make titles that will trigger curiosity, thumbnails that are click worthy and
compelling, upload at a time that makes sense, deliver on talent/performance.
● Inventory and Frequency (Upload often, create continuity) Upload related videos, if
they watched video A, video B should be related, Continue this pattern. Deliver on
expectations once you set them. Give them what they signed up for.
● Format and Structure (Hook, Thread, Close), Hook them with the value proposition,
thread - hold their attention and be relatable. Close - finish strong with a compelling
call to action or engagement.
● SET UP YOUR SUBSCRIBER FUNNEL, build a system in terms of your content strategy
for making videos for your ideal viewer, and prepared to trigger the algorithm as a
result of that viewers behavior and patterns.
17. WHO IS MY VIEWER?
● Demo- Age/Gender/Geography/
● Who are they as a person?
● What has their attention?
● Why should they watch me?
● When do the watch?
● Where are they watching videos?
● How much time do they have?
● How do they watch my videos?
● What will make them come back?
● Why will they relate to me personally?
18. WHAT MATTERS...
● Topics that have their attention
● Titles that are compelling to click
● Thumbnails that create curiosity
● Have a Deep Inventory of Related Videos
● Frequently Post Related Videos
● Format your videos with a strong hook,
thread the story to hold attention, and close
with a strong call to action
● Structure Your Videos to deliver value,
create more curiosity, promote the rest of
your inventory, and trigger engagement
● SET UP YOUR SUBSCRIBER FUNNEL
23. TYPES OF CONTENT ON YOUTUBE
HERO/CASUAL
This content is your calling
card. This content is highly
produced and is meant to
reach casual viewers who
have no idea who you are.
HELP/SEARCH
This is search friendly
content that owns a specific
problem and offers a
solution. Use this to
education your audience.
HUB/COMMUNITY
This content focuses on
emotional value and can
bring your audience
together and is likely to be
shared with similar people.
25. EXECUTE ON THIS...
● Channel Value Proposition- Topics and Themes
● Gateway Content Based on Viewer Interest
● Series and Playlist Tied to the Gateway Video
● Cross Promotion Between Videos and Playlist
● Collaborations with Similar Channels
● Leverage Related Videos, Your Own and Others
● Strong Hook at Start of Every Video
● Build Notification Squad (ask early)
● Establish Credibility and Communicate Value
● Prioritize View Velocity
● Make Each Video Relate to the Others