This document outlines a business plan for a student job platform called Studentstry. The plan includes an elevator pitch describing how the platform helps students find flexible jobs to earn money for personal projects. It then discusses the management team, technology prototype, marketing strategy, financial projections, and exit strategy. Key points include projecting profitability starting in year 2, an internal rate of return of 135%, and exploring an eventual exit via acquisition or IPO.

1. “Your Window to the Future”

2. AGENDA
Elevator pitch: Problem-customers-solution
Business model and team
Market and competitors
Technology and app prototype
Marketing strategy
Traction and financial
Roadmap
Exit Strategy

3. ELEVATOR PITCH: PROBLEM-CUSTOMERS-SOLUTION
“ Studentstry helps students solve not being able to have their
own money for personal projects by providing a way to get a job
suited to their time constraints that is better than regular job search
platforms because it has easier access and presents offers with more
variety“
NATIONAL STUDENTS
INTERNATIONAL STUDENTS

4. BUSINESS MODEL AND TEAM
Management
Cláudia Correia
Margarida Teles
Patrícia Cabral
Robert Kriegl
Operations
Technician
Translator
HR Person PT (2 in Total)
Social Media PT
Recruiter/PR (Part-time)
In the Future:
- 2 Interns per
country
- 3 Social Media
responsible
- 1 Recruiter per
country
Key Partners Key Activities
Key Resources
Value
Proposition
Costumer
Relationship
Cost Structure
Revenue
Streams
Channels
0
Costumer
Segments
Online
Mobile
Universities
High Schools
City Halls
Human
Resources
Companies
E-mail Notifications
Personalization
Marketing
Management of
Platform
Recruitment of Partners
Employees
IT
Marketing
Success Fee
Advertising
Premium Service
Pay-per-click
Portuguese and
International
Students
Companies
and
RecruitersRegistered
Students and
Companies
Time Saving
Convenience
Accessibility
Career Advisory
Automated Service
Networking

5. MARKET AND COMPETITORS
FOCUS
Differentiation
factor

6. TECHNOLOGY AND APP PROTOTYPE
- The website will offer Tasks, Part-time
Jobs and Paid Summer-Internships
- There will be displayed a list of Students
registered, for companies to check their profile
Contrary to our
Competitors, we
will be closer to
Students,
everywhere!

7. MARKETING STRATEGY
Social Media/Online Public Relations (PR) Offline Marketing
 Facebook
 Blog
 LinkedIn
 E-Mail Marketing
 Contract with
Professional PR
Agency (e.g. Spirituc)
 Events
 School
 Fairs
 Press Release/
Magazines
 Posters/Flyers

8. TRACTION AND FINANCIAL
Only the 1st year presents a negative Net Profit
Income Statement Year 1 Year 2 Year 3 Year 4 Year 5
Income
Studenstry Sales 192.841,04 € 395.461,24 € 1.457.623,11 € 2.637.114,19 € 4.913.350,66 €
Total Income 192.841,04 € 395.461,24 € 1.457.623,11 € 2.637.114,19 € 4.913.350,66 €
Total Cost of Sales 0,00 € 0,00 € 0,00 € 0,00 € 0,00 €
Gross Margin 192.841,04 € 395.461,24 € 1.457.623,11 € 2.637.114,19 € 4.913.350,66 €
Total Fixed Business Expenses (w/ salaries) 224.263,90 € 253.267,59 € 415.723,94 € 444.314,36 € 712.326,04 €
Other Expenses
Depreciation 1.275,45 € 1.275,45 € 1.275,45 € 1.275,45 € 1.275,45 €
Interest
Taxes -8.911,10 € 34.456,20 € 265.758,56 € 554.270,54 € 1.059.231,54 €
Total Expenses 217.364,78 € 289.772,60 € 677.155,32 € 993.470,91 € 1.763.538,79 €
Net Income -24.523,74 € 105.688,65 € 780.467,79 € 1.643.643,29 € 3.149.811,88 €

9. TRACTION AND FINANCIAL (CONT.)
…
The Internal Rate of Return shows that this
project is desirable and will be profitable for the
investors, specially when Cost of Capital is only
referred to Equity, and presents a value of 15%.
Years 0 1 2 3 4 5
EBITDA -€ 31.422,87 € 142.193,65 € 1.041.899,17 € 2.192.799,84 € 4.201.024,63
Taxes -€ 8.174,58 € 35.229,55 € 260.155,93 € 547.881,10 € 1.049.937,29
FFF -€ 23.248,29 € 106.964,10 € 781.743,24 € 1.644.918,74 € 3.151.087,33
After Taxes Interest Expenses € - € - € - € - € -
Net Borrowing € - € - € - € - € -
FCFE -€ 200.000,00 -€ 23.248,29 € 106.964,10 € 781.743,24 € 1.644.918,74 € 3.151.087,33
PV (FCFE 1-10) € 8.778.463,86
TV (after 10) € 23.529.622,23
Total Value PV+TV € 32.108.086,09
IRR 135%
9 10
€ 4.728.290,23 € 4.870.138,93
€ 1.181.713,67 € 1.217.165,08
€ 3.546.576,55 € 3.652.973,85
€ - € -
€ - € -
€ 3.546.576,55 € 3.652.973,85
Terminal Value € 59.461.446,10

10. ROADMAP

11. EXIT STRATEGY