How much money can creative professionals expect to make in 2016? This slideshow from The Creative Group provides an overview of the hiring landscape and salary trends for creative professionals. Visit creativegroup.com/salary-center for more information.

1. © 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet. All rights reserved.
2016HIRING AND
COMPENSATION
TRENDS
© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet. All rights reserved.
© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
Presenter Name
Presenter Title

2. © 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
7 Sizzling Trends Impacting Hiring
1. Job seekers are in command
2. Digital reigns supreme
3. Perks have come into season
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3. © 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
7 Sizzling Trends Impacting Hiring
Advertising and marketing
executives were asked:
Which one of the following work-
life balance perks do you think
employees at your company
would find most appealing?
Does your company offer
this perk?
Source: The Creative Group survey of more than 400 advertising and marketing executives in the United States
Flexible work
schedule or a
compressed
workweek
Remote
working
options
Liberal
vacation
policies
and/or
sabbaticals
Concierge
services
(e.g., on-site
dry cleaning,
car wash,
haircut)
Day care or
the ability
to bring
children to
work
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4. © 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
7 Sizzling Trends Impacting Hiring
4. Companies are sharpening
employee skills
5. Job-hopping and counteroffers
are on the rise
6. Full-time and contract-to-hire
employment is heating up
7. Indie creatives are in demand
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5. © 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
Salary Trends in 2016
Starting salaries
are getting bigger:
+4.2%
for interactive
jobs
+3.8%
overall
Multimedia
Designer
$61,750 - $91,000
6.3%
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6. © 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
*Salary ranges represent starting compensation only, because factors such as seniority and work ethic make ongoing pay difficult to measure.
Position LOW HIGH % Change
Interactive Creative Director $104,500 - $193,000 6.0%
User Experience (UX) Specialist $86,500 - $132,500 5.9%
User Interface (UI) Developer $87,500 - $132,000 5.9%
Information Architect $90,000 - $137,250 5.7%
Infographics Designer $58,000 - $83,000 5.4%
Video Producer $65,500 - $95,500 5.4%
Interaction Designer (1-5 years) $58,250 - $88,500 5.2%
Front-End Web Developer (3+ years) $72,000 - $100,000 5.0%
Email Designer $55,000 - $78,750 4.7%
Mobile Designer $75,000 - $113,750 4.6%
Salary Trends in 2016
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7. © 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
5 In-Demand Areas of Expertise
• Coding
• Content management systems
• SEO/SEM
• Social media
• Soft skills
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8. © 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
Indispensable Positions
• Digital strategist
• Content strategist
• User experience (UX) designer
• User interface (UI) developer
• Front-end web developer
• Web content writer
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9. © 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
The Creative Group Salary Center
Your resource for current hiring and
compensation trends:
creativegroup.com/salary-center
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