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© 2017 The Creativ e Group. A Robert Half Company. An Equal Opportunity EmployerM/F/Disability/Veterans. All rights reserv...
The state of digital by the numbers
Stepping up your digital game: lessons from industry leaders
Current hiring trends
Rec...
Which departments are
responsible for digital marketing
initiativesfor your company?*
How would you rate your
organization...
Source: The Creative Group survey of nearly 600 creative and marketing professionals with hiring authority
© 2017 The Crea...
Source: The Creative Group survey of nearly 600 creative and marketing professionals with hiring authority
© 2017 The Crea...
Source: The Creative Group survey of nearly 600 creative and marketing professionals with hiring authority
© 2017 The Crea...
Source: The Creative Group survey of nearly 600 creative and marketing professionals with hiring authority
© 2017 The Crea...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserv...
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Go Digital or Die Trying: Lessons From In-House Creative Teams

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Today, companies need to go digital to survive – and creative teams are under increasing pressure to innovate despite myriad business roadblocks. Get a look at the results of a new digital benchmarking survey of nearly 600 industry practitioners and learn how forward-thinking companies are trailblazing in this space. You'll also find out what skills and positions employers are willing to pay a premium for, and methods of recruiting and retaining hard-to-find creative talent.

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Go Digital or Die Trying: Lessons From In-House Creative Teams

  1. 1. © 2017 The Creativ e Group. A Robert Half Company. An Equal Opportunity EmployerM/F/Disability/Veterans. All rights reserved.
  2. 2. The state of digital by the numbers Stepping up your digital game: lessons from industry leaders Current hiring trends Recruiting and retaining top talent © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  3. 3. Which departments are responsible for digital marketing initiativesfor your company?* How would you rate your organization’sdigital marketingstrategy? Marketing Creative Dedicated digital team Outside agency/vendor Technology Source: The Creative Group survey of nearly 600 creative and marketing professionals with hiring authority. *Multiple responses permitted. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Fair Good Poor Excellent
  4. 4. Source: The Creative Group survey of nearly 600 creative and marketing professionals with hiring authority © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. partner with external agencies on digital marketing projects TOP AREAS ASSIGNED TO AGENCIES: Video production and photography Web design and production Mobile design and development Information architecture and web development Digital marketing strategy
  5. 5. Source: The Creative Group survey of nearly 600 creative and marketing professionals with hiring authority © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. work 50+ hours a week think they work more hours than colleagues in other departments
  6. 6. Source: The Creative Group survey of nearly 600 creative and marketing professionals with hiring authority © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. TOP AREAS TO HIRE: of creative teams are understaffed Web design and production Print design and production Project management Video production and photography Creative and art direction
  7. 7. Source: The Creative Group survey of nearly 600 creative and marketing professionals with hiring authority © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. TECHNICAL SKILLS MOST LACKING ON TEAMS: say it’s challenging to find talent with up-to-date digital skills Data science, data analysis and A/B testing Web and UX design Content creation and content marketing SEO, SEM and pay-per-click (PPC) marketing
  8. 8. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  9. 9. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. CollaborateAcross and Outside the Organization General Electric Co.’s creative team: Embraces cross-departmental collaboration Reaches out to other business divisions to find GE’s most compelling stories Partners with agencies to bring stories to life You often find the biggest insights from people who are not in your walled garden. – Andy Goldberg, chief creative officer
  10. 10. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Develop Agile, Cross-Functional Teams A+E Networks’ designers: Work on the digital side of the business (versus one brand) Are part of Agile-focused teams that include product owners, developers and QA professionals Collaborate with cross-disciplinary teams to gather real-world feedback to iterate The digital industry changes so fast that you need a team mindset that’s very open to change and transition. – Bob Calvano, vice president of design
  11. 11. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Structure In Time for Innovation Microsoft’s creative team: Tackles projects with three time frames to manage and plan for current, near-term and future business requirements: The next few weeks The next six months The next three years Innovation is more rewarding — and a lot more fun — when we design for real customer problems. – Joe Hallock, principal design manager
  12. 12. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Hire “T-Shaped Individuals” IBM Watson’s designers: Each bring a different skill set to the table Work on small, cross-disciplinary teams that include front-end developers, back-end developers and project managers Plan work around their resources and talents It’s extremely rare to find people who are good at everything. – Carol J. Smith, senior design manager
  13. 13. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. EncourageOngoing Communication Among Creative, Marketing and IT Hire someone with a digital-first mindset who can think through issues and talk through technical details Learn to speak the same language We’d love the design, marketing would love the design, but then the digital team would say, ‘It doesn’t work.’ – J. Dontrese Brown, chief creative officer
  14. 14. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  15. 15. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Technology, design and marketing are going through a profound change Unemployment rates are low and hiring competition is intense
  16. 16. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Drivers of the Digital Revolution Social Technologies Internet of Things Mobile Technology Robotic Automation Blockchain & Virtual Currencies Biometrics & Voice Recognition Drones FinTech & RegTech Big Data & Decision Science Cloud Computing
  17. 17. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Unemployment rates are low and hiring competition is intense Technology, design and marketing are going through a profound change Hard and soft skills carry equal weight
  18. 18. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. HARD SKILLS: Design tools Video production/motion graphics UX/UI Programming languages Content management systems Customer experience Digital strategy Project management
  19. 19. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. SOFT SKILLS: Communication Collaboration Empathy Problem solving Creative thinking/innovation Power of influence Ability to attract and retain top talent
  20. 20. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Unemployment rates are low and hiring competition is intense Technology, design and marketing are going through a profound change Hard and soft skills carry equal weight Compensation for in-demand skills is rising
  21. 21. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  22. 22. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. of workers plan to ask for a raise this year say they have never checked their salary against the going market rate would look for a new job if their request for a raise was declined Source: Robert Half survey of morethan 1,000U.S. workers employedfull-timein office environments
  23. 23. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Unemployment rates are low and hiring competition is intense Technology, design and marketing are going through a profound change Hard and soft skills carry equal weight Compensation for in-demand skills is rising Retention is top of mind
  24. 24. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Limited opportunities for career growth Job boredom Inadequate compensation and benefits Excessive work Unhappiness with management Lack of recognition Source: The Creative Group survey of more than 400 advertisingand marketingexecutives
  25. 25. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Devise a marketing plan Refine your pitch Conduct situational interviews Move quickly
  26. 26. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Create a sense of purpose Recognize individual differences Have career path discussions Support professional development Pay competitively
  27. 27. © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Salary Center creativegroup.com/salary-center TCG Blog blog.creativegroup.com

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