2. Task
On the following pages we provide you with an overview of our capabilities
in the field of social media monitoring.
Cision provides this as an all-round service from one source. Here, the
results are made available and can easily viewed by both the press
department and any other interested department.
For agencies, we derive the results directly to your clients. This can happen
immediately or with time delay - according to your wishes.
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3. Social Media Monitoring
Cision Social Media Monitoring is the most comprehensive in the
industry
More than 100 Million Blogs,
all Social Network websites
Microblogs, Online forum, more than 20.000 online sources
More than 450 Video- and Foto-Sharing sites
(Yout-tube, Flickr)
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4. The daily e-mail report
5 time per week
Delivered at 8.30 directly to you
email address
The Monday report covers the
weekend
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6. Quantitative Analysis
Presence over time
Presence arranged by publication types
• numbers of articles
• reached circulation
• timeline and numbers of articles
• timeline and reached circulation
Geographic presence / allocation
ranking of publications (top-ten-publicationen)
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7. Advanced media analysis
All collected material will be screened for relevance and key
messages, and categorized according to key topics specified
by you.
English summaries will be provided for all Non-English
coverage and for UK content for copyright reasons
Basic KPI’s are available live in CisionPoint Analytics online
service providing snapshots and trends based directly on your
coverage
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8. Advanced media analysis
Analysis object can be for example a company, brand, unit,
organization or event
Analysis is set a specific time period when the coverage is
analyzed. It can be monthly, quarterly, half-yearly or yearly
period (sometimes shorter – for example for events or ad hoc
cases).
Tracking: broadcast, web, print, social media
All articles are being analyzed by native language coders
The conclusions are being written by global analysts
Targets can be set, benchmarking with actors in the same field
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9. Advanced media analysis – KPI‘s
Volume and Frequency of media coverage
Tone-of-Voice and Favorability factors
Reach: the total potential audience produced by news items within a specific time period
Impact Score: the likelihood that a reader notices and remembers news about the client in an article
Net Effect: an estimation of the number of readers who notice and remember news about the client in the
media
Publicity Value of your media coverage (focusing on editorial content)
Comparative Performance by country
Key messages - can be tracked and measured using the Cision methodology
Press releases
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10. Your Contact
Robert Gohlke
Sales Consultant PR-Software
Telefon: +49 69 710 475 194
Fax: +49 69 710 475 220
Email: robert.gohlke@cision.com
Please visit us at: www.de.cision.com/
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