http://dempseymarketing.com/journal/adapting-to-changing-consumers/ - Thanks to the Internet and the rise of social media platforms, consumers have changed their behavior, and their expectations of the companies they connect with. In this presentation you’ll gain the guidance you need to adapt to changing consumer expectations.

1. How Is Your Company Adapting To
Changing Consumers?
Brought to you by:
DempseyMarketing.com

2. Source: “The New Multi-screen World” (Google)
© 2012 Dempsey Marketing

3. Source: “The New Multi-screen World” (Google)
© 2012 Dempsey Marketing

4. We See This
Non-mobile Mobile
6000
4500
3000
1500
0
April May Jun Jul Aug Sep
© 2012 Dempsey Marketing

5. Mobile Trending Up
Mobile
1200
900
600
300
0
Sep Oct Nov Dec Jan Feb Mar April May Jun Jul Aug Sep
© 2012 Dempsey Marketing

6. © 2012 Dempsey Marketing

7. How To Adapt?
© 2012 Dempsey Marketing

8. © 2012 Dempsey Marketing

9. Source: http://www.emarketer.com/Article.aspx?R=1009385&ecid=a6506033675d47f881651943c21c5ed4
© 2012 Dempsey Marketing

10. Guidance For Our Clients
1. Ensure their site is mobile-optimized
2. Digging into the data to garner client insights
3. Engage more with your clients
4. Look at the brand experience across all media types
5. Continuous optimization
© 2012 Dempsey Marketing

11. Connect With Us
DempseyMarketing.com
rdempsey
DempseyMarketing
Robert Dempsey (with my pic)
robertwdempsey
DempseyMarketing
robert@dempseymarketing.com
© 2012 Dempsey Marketing

12. Full Service Marketing Agency
• Web Development
• Search Marketing
• Social Media
• Content Marketing
• Public Relations
• Branding
Source: http://dempseymarketing.com/marketing-services-pricing/
© 2012 Dempsey Marketing