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Fieldwork 
Research 
Methods 
for 
Japan: 
A 
Beginner’s 
Guide 
Robert 
Croker 
Nanzan 
University 
Research 
Methods 
Press
2 
Table 
of 
Contents 
Part 
I: 
Beginnings 
– 
Lighting 
the 
Lanterns 
Chapter 
1: 
What 
is 
culture? 
Chapter 
2: 
How 
can 
you 
study 
a 
culture? 
Part 
II: 
Planning 
– 
The 
Practicalities 
Chapter 
3: 
Creating 
your 
fieldwork 
project 
plan 
Chapter 
4: 
Your 
participants: 
The 
people 
in 
your 
project 
Chapter 
5: 
Managing 
your 
research: 
Staying 
organized 
Part 
III: 
Gathering 
and 
Analyzing 
Your 
Data 
– 
The 
Day 
of 
the 
Festival 
Chapter 
6: 
Observing 
Japan: 
Looking, 
listening, 
participating 
Chapter 
7: 
Reading: 
Primary 
and 
secondary 
sources 
Chapter 
8: 
Asking: 
Informal 
and 
formal 
interviewing 
Chapter 
9: 
Asking: 
Questionnaires 
Part 
IV: 
By 
the 
Light 
of 
the 
Lantern 
– 
Stories 
at 
the 
Izakaya 
Chapter 
10: 
Presenting 
fieldwork 
results 
effectively 
Part 
V: 
At 
the 
Back 
of 
the 
Store 
– 
Extra 
Resources 
Appendix 
A: 
Example 
fieldwork 
topics 
Appendix 
B: 
Sample 
reports 
Glossary 
List 
of 
references 
Index 
© 
Robert 
Croker, 
2014 
Fieldwork 
Research 
Methods 
for 
Japan: 
A 
Beginner’s 
Guide 
Research 
Methods 
Press, 
Nagoya, 
Japan 
Photos: 
Robert 
Croker, 
Guillaume 
Catella
3 
Part 
I 
Beginnings: 
Lighting 
the 
Lanterns
4 
Chapter 
1 
What 
is 
culture? 
Introduction 
Fieldwork 
seeks 
to 
understand 
how 
people 
live 
their 
lives, 
and 
people 
live 
their 
lives 
within 
culture. 
“The 
concept 
of 
culture 
helps 
the 
ethnographer 
search 
for 
a 
logical, 
cohesive 
pattern 
in 
the 
myriad, 
often 
ritualistic 
behaviors 
and 
ideas 
that 
characterize 
a 
group” 
(Fetterman, 
2010, 
p. 
16). 
In 
this 
chapter, 
we 
explore 
what 
culture 
is, 
what 
it 
is 
not, 
and 
then 
explore 
five 
dimensions 
of 
culture: 
communities, 
individuals, 
products, 
practices, 
and 
perspectives. 
What 
is 
culture? 
Discussion 
question: 
How 
would 
you 
define 
the 
term 
‘culture’? 
Definition: 
“Culture 
is 
the 
learned, 
shared 
understandings 
among 
a 
group 
of 
people 
about 
how 
to 
behave 
and 
what 
everything 
means” 
(Omohundro, 
2008, 
p. 
27).
5 
Let’s 
stop 
and 
consider 
each 
term 
in 
this 
definition: 
learned: 
culture 
is 
not 
instinctual. 
People 
teach 
each 
other, 
imitate 
each 
other, 
correct 
each 
other, 
and 
so 
come 
to 
share 
a 
culture. 
shared: 
culture 
is 
not 
just 
what 
one 
person 
does, 
but 
what 
a 
group 
of 
people 
does. 
understandings: 
culture 
is 
in 
people’s 
minds, 
and 
includes 
both 
explicit 
knowledge 
and 
implicit 
knowledge. 
a 
group 
of 
people: 
can 
be 
small 
(a 
family) 
or 
large 
(a 
nation). 
how 
to 
behave: 
culture 
guides 
our 
actions, 
sometimes 
as 
rules 
and 
knowledge 
that 
you’re 
conscious 
of, 
and 
sometimes 
as 
habits 
that 
you’ve 
picked 
up 
unconsciously 
by 
imitating 
those 
around 
you. 
what 
everything 
means: 
about 
what 
is 
good 
or 
right 
to 
do 
and 
to 
be, 
as 
well 
as 
what 
is 
bad 
and 
wrong 
– 
which 
shapes 
how 
people 
behave. 
Moreover, 
cultural 
anthropology 
distinguishes 
between 
‘culture’ 
– 
something 
that 
all 
humans 
have 
by 
virtue 
of 
being 
members 
of 
social 
groups, 
and 
‘a 
culture’ 
– 
the 
particular 
shared 
understandings 
of 
a 
certain 
social 
group 
(Omohundro, 
2008, 
p.29). 
In 
this 
fieldwork 
class, 
each 
of 
you 
will 
focus 
on 
exploring 
one 
culture 
– 
one 
social 
group 
living 
in 
Japan. 
What 
cultures 
are: 
a) 
Cultures 
are 
integrated 
– 
culture 
can 
be 
seen 
as 
an 
integrated 
system, 
or 
a 
set 
of 
mutually 
influential 
relationships 
among 
its 
parts. 
Each 
part 
of 
culture 
is 
related 
to 
another 
part. 
b) 
Cultures 
are 
products 
of 
history 
– 
cultures 
are 
reproduced 
each 
generation; 
each 
generation 
decides 
what 
to 
keep 
and 
what 
to 
throw 
away, 
re-­‐interprets 
history 
in 
its 
own 
ways, 
and 
faces 
particular 
challenges 
and 
often 
critical 
experiences 
unique 
to 
that 
era. 
c) 
Cultures 
change 
– 
and 
can 
change 
rapidly. 
Change 
can 
spring 
from 
developments 
in 
technology 
or 
the 
environment 
(material 
change] 
or 
from 
the 
development 
of 
new 
ideas 
and 
perspectives 
(ideational 
change). 
Change 
can 
also 
be 
driven 
by 
internal 
developments 
or 
external 
developments, 
and 
often 
both 
operating 
together. 
d) 
Cultures 
are 
strengthened 
by 
values 
– 
values 
are 
shared 
understandings 
of 
what 
is 
good 
or 
right 
to 
do 
and 
to 
be, 
as 
well 
as 
what 
is 
bad 
and 
wrong. 
Values 
compel 
people 
to 
do 
‘the 
right 
thing’, 
culturally 
speaking. 
e) 
Cultures 
are 
powerful 
determinants 
of 
behavior 
– 
the 
presence 
of 
values 
helps 
explain 
why 
people 
usually 
behave 
‘appropriately’, 
even 
if 
they 
know 
they 
don’t 
have 
to. 
Much 
of 
what 
we 
have 
learned 
is 
beneath 
our 
awareness 
or 
has 
become 
a 
comfortable 
habit, 
or 
is 
surrounded 
by 
values. 
However, 
all 
of 
us 
break 
some 
rules 
sometimes; 
each 
person 
is 
individual 
in 
some 
way. 
In 
fact, 
none 
of 
us 
even 
knows 
all 
of 
the 
rules.
6 
f) 
Cultures 
are 
largely 
composed 
of 
and 
transmitted 
by 
symbols 
– 
a 
symbol 
is 
anything 
to 
which 
its 
users 
assign 
meaning, 
such 
as 
a 
word 
or 
gesture 
(a 
linguistic 
symbol) 
or 
a 
Christian 
cross 
(a 
material 
symbol). 
Meaning 
is 
given 
by 
the 
culture 
and 
may 
be 
quite 
arbitrary 
– 
the 
word, 
gesture 
or 
object 
may 
have 
no 
obvious 
relationship 
to 
its 
given 
meaning. 
Symbols 
are 
what 
give 
a 
culture 
the 
ability 
to 
communicate, 
to 
transfer 
meaning, 
and 
to 
endure 
across 
generations, 
as 
children 
first 
learn 
the 
symbols 
of 
the 
culture 
and 
then 
through 
those 
symbols 
the 
cultural 
values 
and 
behavior. 
g) 
Cultures 
are 
constructed 
– 
groups 
construct 
or 
create 
their 
understandings 
by 
selecting 
this, 
ignoring 
that, 
and 
making 
up 
another 
thing 
– 
the 
shared 
understandings 
of 
a 
group 
are 
not 
necessarily 
dictated 
by 
reality. 
Although 
there 
are 
plenty 
of 
reality 
checks, 
a 
culture’s 
ideas 
sometimes 
have 
a 
life 
of 
their 
own, 
and 
they 
define 
reality 
for 
its 
members. 
h) 
Cultural 
practices 
are 
diverse 
– 
individuals 
participate 
in 
a 
combination 
of 
subcultures, 
regional 
cultures, 
national 
culture(s), 
and 
even 
international 
cultures, 
so 
“We 
are 
all 
multicultural” 
(John 
Caughey, 
2002, 
p. 
174) 
– 
each 
of 
us 
has 
learned 
several 
cultures, 
which 
overlap 
and 
even 
compete 
or 
contradict 
one 
another 
in 
our 
lives 
(Omohundro, 
2008, 
p.42). 
Source: 
adapted 
from 
Omohundro 
(2008, 
pp. 
36-­‐40, 
p. 
42) 
What 
culture 
is 
not: 
a) 
Culture 
is 
not 
the 
same 
as 
society 
– 
a 
society 
is 
a 
group 
of 
people 
who 
interact, 
to 
create, 
share, 
and 
perpetuate 
a 
culture. 
b) 
Culture 
is 
not 
just 
food 
customs, 
musical 
traditions, 
and 
colorful 
costumes 
– 
they 
are 
only 
small 
parts 
of 
the 
whole. 
Culture 
also 
includes 
much 
that 
occurs 
during 
people’s 
ordinary 
day 
– 
and 
it 
is 
this 
everyday 
lived 
reality 
that 
is 
often 
what 
fieldwork 
focuses 
upon. 
c) 
Culture 
is 
not 
behavior 
– 
although 
it 
guides 
behavior 
in 
informing 
people 
what 
to 
do 
and 
why 
to 
do 
it. 
d) 
Culture 
is 
not 
an 
explanation 
for 
everything 
that 
people 
do 
– 
people 
can 
act 
with, 
around, 
or 
against 
culture. 
Also, 
anthropology 
does 
not 
claim 
that 
culture 
offers 
a 
complete 
explanation 
of 
human 
behaviour, 
just 
that 
“there 
is 
a 
cultural 
element 
in 
most 
human 
behavior 
and 
that 
certain 
things 
in 
behavior 
make 
the 
most 
sense 
when 
seen 
through 
culture” 
(Kroeber 
& 
Kluckhohn 
1963, 
p. 
369, 
cited 
in 
Omohundro, 
2008, 
p. 
44). 
That 
is, 
culture 
is 
a 
valuable 
but 
still 
partial 
explanation 
of 
what 
people 
do. 
e) 
Culture 
is 
not 
explanation 
for 
everything 
that 
people 
think 
– 
two 
people 
might 
share 
a 
fair 
bit 
of 
culture, 
but 
could 
also 
disagree 
on 
many 
things. 
Some 
ideas 
and 
practices 
are 
completely 
taken 
for 
granted, 
some 
are 
popular 
but 
not 
universal, 
some 
are 
often 
disputed, 
and 
a 
few 
are 
highly 
controversial. 
What 
culture 
actually 
does 
is 
to 
define 
the 
debates 
and 
provide 
a 
language 
for 
their 
disagreement. 
Source: 
adapted 
from 
Omohundro 
(2008, 
pp. 
43-­‐5).
7 
Exploring 
a 
particular 
culture: 
Five 
dimensions 
How 
can 
you 
explore 
a 
particular 
culture? 
One 
way 
is 
to 
conceive 
of 
culture 
as 
being 
comprised 
of 
five 
interrelated 
elements. 
Communities, 
made 
up 
of 
individual 
people, 
use 
and 
construct 
cultural 
products 
while 
engaged 
in 
existing 
and 
emerging 
cultural 
practices. 
These 
new 
practices 
and 
products 
develop 
form 
and 
contribute 
to 
the 
development 
of 
cultural 
perspectives 
(Moran, 
2001). 
Let’s 
stop 
and 
consider 
each 
of 
these 
elements 
in 
turn: 
communities: 
communities 
are 
groups 
of 
people, 
and 
these 
communities 
are 
always 
changing. 
Communities 
can 
range 
in 
size 
from 
small, 
private 
groups 
such 
as 
families 
and 
friendship 
groups 
through 
to 
larger, 
more 
official 
institutional 
groups 
such 
as 
schools, 
companies 
and 
religious 
organizations 
through 
to 
geographically 
defined 
groups 
such 
as 
the 
people 
who 
live 
in 
a 
particular 
village, 
town, 
city 
or 
prefecture. 
Communities 
are 
not 
isolated, 
but 
co-­‐exist 
with 
other 
communities. 
Different 
communities 
are 
in 
different 
relationships 
with 
one 
another 
– 
cooperation, 
collaboration, 
conflict 
– 
and 
these 
relationships 
are 
dynamic 
and 
change 
over 
time. 
individual 
people: 
communities 
are 
made 
up 
of 
individual 
people. 
The 
people 
in 
a 
particular 
community 
are 
similar 
in 
some 
ways 
and 
unique 
in 
others 
– 
each 
person 
is 
a 
distinct 
mix 
of 
individual 
experiences 
on 
the 
one 
hand 
and 
yet 
belong 
to 
a 
number 
of 
different 
communities 
on 
the 
other. 
Individuals 
may 
differ 
in 
terms 
of 
their 
age 
and 
gender, 
socio-­‐economic 
status, 
levels 
of 
education, 
attitudes, 
opinions 
and 
beliefs, 
aspirations, 
and 
life 
experiences. 
Culture 
resides 
both 
in 
the 
individual 
members 
and 
also 
in 
the 
various 
social 
groups 
or 
communities 
that 
people 
form. 
That 
is, 
culture 
is 
both 
individual 
and 
collective 
– 
it 
is 
both 
psychological 
and 
social. 
products: 
People 
use 
and 
construct 
cultural 
products, 
the 
tangible 
and 
intangible 
creations 
of 
a 
particular 
culture. 
Tangible 
products 
include 
objects 
such 
as 
festival 
clothes, 
lanterns, 
fans 
and 
banners, 
o-­‐mikoshi, 
and 
musical 
instruments; 
these 
are 
often 
referred 
to 
as 
artifacts 
or 
material 
culture. 
Intangible 
products 
cannot 
be 
seen 
and 
touched 
directly; 
they 
include 
such 
things 
as 
festival 
music, 
dancing, 
and 
songs. 
Both 
tangible 
and 
intangible 
products 
use 
symbols 
to 
represent 
particular 
meanings. 
practices: 
Cultural 
practices 
refer 
to 
the 
actions 
and 
interactions 
that 
members 
of 
a 
culture 
carry 
out, 
individually 
or 
with 
others. 
They 
represent 
knowledge 
of 
what 
to 
do, 
when 
and 
where. 
Cultural 
practices 
are 
a 
mix 
of 
existing 
and 
emerging 
ways 
of 
doing 
– 
some 
practices 
change 
over 
time, 
but 
some 
do 
not. 
Some 
practices 
are 
considered 
appropriate, 
and 
some 
are 
considered 
inappropriate 
(including 
taboos). 
Knowing 
how 
to 
behave 
appropriately 
marks 
membership 
of 
a 
particular 
community. 
perspectives: 
Perspectives 
are 
a 
culture’s 
ways 
of 
understanding 
the 
world. 
They 
include 
a 
culture’s 
perceptions, 
values 
and 
beliefs, 
and 
attitudes. 
They 
underpin 
a 
culture’s 
use 
of 
cultural 
products 
and 
shape 
and 
give 
meaning 
to 
cultural 
practices. 
Perspectives 
can 
be 
explicit, 
but 
they 
are 
often 
implicit, 
even 
outside 
of 
conscious 
awareness. 
Perspectives 
provide 
meaning 
for 
people’s 
lives, 
and 
constitute 
a 
unique 
outlook 
or 
orientation 
toward 
life 
– 
a 
unique 
worldview. 
New 
practices 
and 
products 
develop 
from 
and 
contribute 
to 
the 
development 
of 
cultural 
perspectives. 
Perspectives 
are 
invisible 
– 
they 
cannot 
be 
seen 
directly 
– 
but 
you 
can 
explore 
them 
through 
interviews 
and 
by 
examining 
the 
products 
and 
practices 
of 
a 
culture.
FIVE DIMENSIONS OF CULTURE 
PRODUCTS PRACTICES 
CULTURE 
PEOPLE 
------------------------------------------------------------------------------------------------ 
INVISIBLE 
PERSPECTIVES 
VISIBLE 
COMMUNITIES 
Figure 
1: 
The 
five 
dimensions 
of 
a 
culture 
(source: 
adapted 
from 
Moran, 
2001) 
8 
Case 
study 
– 
the 
five 
dimensions: 
My 
volleyball 
team 
About 
me: 
I’m 
a 
third-­‐year 
Japanese 
female 
student 
at 
an 
international 
high 
school 
in 
Japan. 
I 
spent 
eight 
years 
living 
in 
Canada, 
from 
when 
I 
was 
6 
to 
when 
I 
was 
14. 
When 
I 
came 
back 
to 
Japan 
I 
entered 
this 
school, 
and 
I 
love 
being 
here. 
It’s 
become 
my 
home; 
outside, 
I 
often 
feel 
as 
though 
I’m 
a 
bit 
of 
an 
outsider 
because 
I’ve 
spent 
so 
much 
time 
overseas. 
I 
often 
feel 
more 
Canadian 
than 
Japanese. 
Community: 
I 
belong 
to 
the 
school 
volleyball 
team, 
which 
consists 
of 
both 
junior 
and 
senior 
high 
school 
students, 
and 
has 
about 
30 
members. 
The 
team 
is 
only 
for 
girls, 
and 
we 
also 
have 
a 
teacher 
who 
supervises 
us, 
Suzuki 
Sensei. 
I 
joined 
this 
team 
about 
three 
years 
ago, 
because 
a 
friend 
of 
mine 
invited 
me 
to 
join 
with 
her. 
To 
be 
a 
member 
of 
the 
group 
you 
should 
be 
interested 
in 
playing 
volleyball. 
Before 
I 
joined 
the 
team, 
I 
first 
went 
to 
watch 
them 
practicing, 
to 
see 
what 
people 
were 
doing. 
Then, 
because 
it 
looked 
fun 
and 
interesting, 
I 
decided 
to 
sign 
up. 
The 
age 
of 
the 
team 
members 
ranges 
from 
12 
to 
18. 
We 
help 
each 
other 
to 
create 
a 
nice 
team. 
Because 
of 
the 
age 
differences, 
there 
are 
also 
differences 
in 
each 
person’s 
ability. 
Some
members 
have 
been 
practicing 
volleyball 
for 
many 
years, 
but 
some 
of 
the 
members 
have 
only 
been 
practicing 
for 
two 
months. 
As 
I’m 
in 
the 
final 
year 
of 
high 
school 
I’m 
in 
the 
oldest 
age 
group. 
I 
really 
enjoy 
watching 
people 
improve 
their 
skills 
day 
by 
day. 
The 
ones 
who 
improve 
the 
most 
come 
to 
the 
extra 
morning 
practice 
sessions 
and 
listen 
to 
other 
people’s 
advice 
about 
how 
they 
can 
improve 
their 
skills. 
People: 
In 
my 
volleyball 
team, 
the 
higher-­‐year 
groups 
have 
more 
power 
than 
the 
lower-­‐year 
groups. 
Since 
I’m 
in 
the 
highest 
year, 
I’m 
responsible 
for 
teaching 
newcomers. 
I 
can 
also 
ask 
people 
to 
do 
something 
for 
the 
team, 
such 
as 
prepare 
drinks. 
Although 
I’m 
in 
the 
highest 
year, 
there 
is 
one 
person 
who 
is 
more 
central 
and 
important 
than 
me 
– 
the 
team 
captain 
who 
runs 
the 
team. 
9 
My 
volleyball 
team 
is 
relatively 
friendly, 
and 
is 
not 
as 
strict 
or 
harsh 
as 
other, 
more 
powerful 
high 
school 
teams. 
Also, 
I 
feel 
that 
our 
team 
members 
each 
have 
their 
own 
individual 
volleyball 
style. 
Some 
of 
the 
members 
played 
volleyball 
at 
their 
schools 
overseas, 
so 
sometimes 
they 
have 
their 
own 
way 
of 
playing. 
Products: 
Of 
course, 
the 
key 
products 
that 
we 
use 
are 
the 
volleyball 
and 
the 
volleyball 
net. 
These 
are 
the 
shared 
products. 
We 
also 
bring 
our 
own 
individual 
products 
– 
our 
volleyball 
shoes, 
for 
example, 
and 
also 
our 
volleyball 
kit 
and 
sports 
bag. 
We 
do 
not 
have 
a 
team 
uniform. 
The 
key 
space 
is 
the 
school 
gym 
where 
the 
volleyball 
courts 
are. 
However, 
sometimes 
we 
also 
use 
the 
school 
gym 
to 
do 
muscle 
and 
fitness 
training. 
We 
do 
not 
have 
a 
team 
symbol, 
such 
as 
a 
special 
name, 
bird 
or 
animal, 
or 
letter, 
probably 
because 
we 
do 
not 
have 
a 
team 
uniform 
and 
we 
are 
still 
a 
relatively 
new 
team. 
I 
wish 
that 
we 
did 
have 
one. 
Practices: 
Our 
key 
practice 
is 
to 
play 
volleyball. 
As 
a 
team, 
we 
try 
to 
improve 
our 
skills 
and 
to 
get 
better. 
However, 
we 
don’t 
only 
play 
volleyball 
– 
we 
also 
talk 
and 
chat 
before 
and 
after 
club. 
We 
have 
some 
important 
rituals 
that 
we 
follow 
for 
each 
practice. 
We 
start 
practice 
by 
bowing 
to 
the 
volleyball 
court. 
Then, 
we 
run 
around 
the 
court 
three 
times. 
After 
that, 
we 
stretch 
our 
bodies 
for 
a 
bit 
until 
we 
feel 
ready 
to 
start 
practicing. 
First, 
we 
practice 
passing 
the 
ball 
to 
each 
other, 
and 
then 
we 
practice 
serving. 
After 
that, 
we 
practice 
together 
in 
teams 
of 
six 
to 
develop 
our 
teamwork. 
We 
usually 
practice 
in 
the 
same 
teams 
of 
six 
each 
time. 
We 
use 
special 
language 
when 
we 
are 
playing 
– 
like 
serve, 
spike, 
net, 
and 
so 
on. 
We 
also 
have 
court 
names 
– 
names 
that 
we 
use 
for 
a 
person 
only 
when 
she 
is 
on 
the 
court. 
And 
of 
course, 
the 
kohai 
have 
to 
use 
honorific 
language 
when 
they 
speak 
to 
their 
sempai. 
The 
biggest 
taboo 
of 
our 
club 
is 
to 
miss 
practice. 
We 
have 
practice 
every 
day, 
and 
everyone 
is 
expected 
to 
come 
to 
practice. 
The 
next 
biggest 
taboo 
is 
for 
kohai 
to 
use 
honorific 
language 
incorrectly 
when 
they 
speak 
to 
their 
sempai, 
even 
though 
we 
all 
have 
lived 
overseas 
for 
much 
of 
our 
lives, 
and 
usually 
speak 
in 
English 
in 
class. 
I 
guess 
that 
we 
have 
adopted 
a 
really 
Japanese 
way 
of 
thinking 
for 
our 
team. 
Perspectives: 
The 
main 
focus 
of 
our 
team 
is 
always 
to 
improve 
our 
volleyball 
skills 
and 
techniques. 
However, 
I 
guess 
the 
biggest 
issue 
is 
the 
attitude 
and 
behavior 
of 
the 
kohai. 
To 
be 
honest, 
now 
that 
I 
am 
in 
the 
highest 
year, 
I 
often 
feel 
that 
the 
younger 
members 
are 
slackening 
off 
a 
bit 
too 
much. 
Sometimes 
they 
are 
too 
lazy 
to 
do 
something 
for 
the 
team, 
such 
as 
clean 
the 
court 
at 
the 
end 
of 
practice 
or 
to 
serve 
drinks 
during 
the 
breaks, 
so 
we 
often 
have 
to 
remind 
them. 
In 
addition, 
some 
of 
the 
newcomers 
are 
not 
trying 
to 
improve 
their 
skills, 
so 
we 
struggle 
to 
teach 
them. 
To 
improve 
our 
team, 
we 
need 
to 
practice 
harder 
and 
to 
unite 
even 
tighter 
within 
the
10 
team. 
We 
often 
try 
to 
explain 
this 
to 
the 
kohai 
in 
our 
reflection 
sessions 
after 
practice 
each 
day, 
but 
they 
don’t 
seem 
to 
listen 
sometimes. 
Their 
relationships 
with 
students 
in 
the 
same 
year 
might 
be 
more 
important 
– 
but 
I 
was 
the 
same 
when 
I 
just 
joined 
the 
team, 
so 
I 
understand 
how 
they 
feel. 
For 
us, 
whether 
someone 
gets 
good 
class 
grades 
or 
not 
is 
not 
important. 
I 
think 
the 
group’s 
values 
are 
that 
we 
are 
a 
team 
and 
that 
we 
should 
all 
try 
hard 
together 
to 
make 
our 
volleyball 
team 
better, 
supporting 
our 
teammates 
and 
helping 
each 
other. 
We 
should 
do 
that 
in 
our 
behavior 
(what 
we 
do), 
our 
language 
(what 
we 
say), 
and 
our 
attitude 
(how 
we 
feel). 
To 
sum 
up: 
always 
think 
of 
your 
teammates 
first, 
and 
then 
yourself 
second. 
I 
prefer 
team 
members 
who 
might 
not 
be 
so 
good 
at 
volleyball 
but 
who 
have 
a 
really 
positive 
attitude 
to 
team 
members 
who 
are 
good 
at 
volleyball 
but 
who 
don’t 
really 
support 
others. 
We 
are 
not 
playing 
volleyball 
to 
beat 
each 
other 
(or 
even 
other 
teams) 
but 
for 
each 
person 
to 
get 
better 
and 
to 
support 
her 
teammates 
to 
improve 
as 
well. 
My 
perspective 
about 
my 
team 
has 
changed 
over 
time. 
When 
I 
first 
joined 
the 
team 
I 
just 
wanted 
to 
learn 
the 
basics 
of 
volleyball 
and 
make 
some 
new 
friends. 
Now, 
as 
I 
am 
a 
senior, 
I 
really 
want 
the 
team 
to 
run 
smoothly, 
and 
for 
team 
members 
to 
learn 
to 
help 
each 
other 
to 
improve 
their 
game. 
I 
guess 
that 
it’s 
natural 
to 
feel 
this 
way 
as 
I 
get 
older 
and 
begin 
to 
feel 
a 
sense 
of 
responsibility 
towards 
the 
team. 
However, 
I 
think 
the 
sempai-­‐kohai 
system 
is 
also 
really 
important 
to 
help 
the 
team 
run, 
both 
day 
to 
day 
and 
also 
in 
the 
future. 
Discussion 
questions: 
Similar 
to 
these 
case 
studies, 
let’s 
explore 
each 
of 
these 
elements 
of 
culture, 
thinking 
about 
your 
own 
culture. 
First, 
let’s 
talk 
briefly 
about 
the 
different 
types 
of 
groups 
that 
we 
belong 
to. 
Then, 
let’s 
choose 
one 
of 
those 
groups 
and 
talk 
about 
it 
in 
more 
depth, 
exploring 
the 
people 
(who), 
products 
(what), 
practices 
(how), 
and 
perspectives 
(why) 
of 
that 
group. 
Communities: 
Which 
groups 
do 
you 
belong 
to? 
Think 
of 
your 
school, 
your 
school 
club 
or 
circle, 
your 
religious 
group 
or 
church, 
your 
family, 
your 
friendship 
group(s), 
and 
other 
groups 
that 
you 
can 
think 
of. 
Of 
these 
groups, 
which 
groups 
were 
you 
born 
into, 
and 
which 
have 
you 
(or 
your 
family) 
chosen 
to 
join? 
Choose 
one 
group 
which 
you 
belong 
to 
(the 
rest 
of 
the 
discussion 
is 
about 
this 
group): 
a) 
Give 
a 
brief 
introduction 
and 
history 
of 
that 
group. 
b) 
Who 
are 
members 
of 
that 
group? 
Are 
there 
core 
members 
and 
peripheral 
members? 
Who 
are 
they, 
and 
how 
are 
they 
different? 
c) 
What 
are 
the 
core 
members’ 
identifying 
features? 
For 
example, 
what 
is 
their 
age, 
gender, 
ethnicity 
and 
first 
language(s), 
socio-­‐economic 
background, 
looks 
and 
fashion, 
abilities, 
attitudes, 
language 
use, 
and 
so 
on? 
d) 
How 
do 
you 
become 
a 
member 
of 
that 
group? 
How 
can 
you 
leave 
that 
group? 
People: 
a) 
Within 
that 
group, 
who 
are 
you? 
Which 
role(s) 
do 
you 
play? 
How 
have 
those 
roles 
changed 
over 
time? 
b) 
Do 
you 
feel 
as 
though 
you 
are 
a 
‘core 
member’ 
of 
that 
group? 
Why 
is 
that?
c) 
What 
is 
a 
‘successful’ 
member 
of 
that 
group? 
Why 
do 
you 
think 
so? 
Do 
these 
successful 
members 
behave 
differently 
to 
other 
members? 
How? 
d) 
Introduce 
one 
other 
person 
from 
that 
group. 
e) 
Draw 
a 
relationship 
map 
of 
the 
people 
in 
that 
group. 
Explain 
it 
to 
your 
partner, 
describing 
the 
different 
roles 
that 
people 
play, 
and 
how 
those 
roles 
have 
changed 
over 
time. 
11 
Products: 
a) 
What 
are 
some 
of 
the 
tangible 
products 
(or 
artifacts) 
that 
the 
group 
uses 
when 
it 
is 
together, 
that 
have 
a 
particular 
meaning 
for 
the 
group? 
How 
have 
they 
changed 
over 
time? 
b) 
Who 
decides 
which 
products 
to 
use, 
and 
how 
to 
use 
them? 
c) 
What 
are 
some 
of 
the 
key 
physical 
settings 
– 
the 
places 
where 
your 
group 
meets? 
How 
are 
they 
decided? 
How 
have 
they 
changed 
over 
time? 
d) 
Let’s 
focus 
specifically 
on 
symbols. 
Does 
your 
group 
use 
any 
particular 
symbols 
to 
represent 
meanings? 
What 
are 
the 
symbols, 
and 
what 
do 
they 
mean? 
Who 
chose 
(or 
chooses) 
these 
symbols? 
Practices: 
a) 
What 
are 
some 
of 
the 
key 
practices 
of 
the 
group 
– 
the 
things 
that 
members 
of 
your 
group 
usually 
do 
when 
they 
are 
together? 
How 
is 
this 
decided? 
How 
does 
this 
change 
over 
time? 
b) 
Are 
there 
any 
practices 
that 
you 
consider 
to 
be 
a 
ritual 
– 
an 
event 
that 
has 
particular 
meaning 
beyond 
just 
doing 
it? 
c) 
What 
are 
some 
of 
the 
things 
that 
the 
people 
in 
your 
group 
say 
to 
each 
other 
regularly 
that 
might 
mark 
membership 
of 
that 
group? 
How 
is 
this 
decided? 
How 
does 
this 
change 
over 
time? 
d) 
What 
are 
the 
taboos 
in 
your 
group? 
What 
happens 
when 
someone 
breaks 
them? 
Perspectives: 
a) 
Culture 
helps 
shape 
which 
issues 
are 
important 
to 
a 
group, 
and 
how 
group 
members 
think, 
feel, 
and 
talk 
about 
them. 
At 
the 
moment, 
what 
are 
one 
or 
two 
issues 
that 
are 
very 
important 
to 
your 
group? 
How 
do 
the 
people 
in 
your 
group 
think, 
feel 
and 
talk 
about 
them? 
b) 
Underlying 
these 
issues, 
what 
do 
you 
think 
are 
the 
group’s 
values? 
That 
is, 
what 
do 
people 
think 
is 
important 
and 
unimportant? 
Good 
and 
bad? 
c) 
Perspectives, 
like 
the 
dimensions 
of 
culture, 
change 
over 
time. 
How 
have 
the 
perspectives 
that 
you 
group 
hold 
changed 
over 
time? 
What 
has 
helped 
people 
to 
construct 
and 
reconstruct 
these 
perspectives?
12 
Discussion 
question: 
What 
would 
you 
like 
to 
do 
your 
fieldwork 
project 
about? 
Why 
is 
that? 
What 
do 
you 
expect 
to 
discover? 
Fieldwork 
preparation: 
On 
your 
fieldwork 
topic, 
what 
do 
you 
know 
about 
its 
communities, 
people, 
products, 
practices 
and 
perspectives? 
Your 
topic: 
I 
want 
to 
know 
… 
Communities: 
People: 
Products: 
Practices: 
Perspectives:
13 
Cultural 
theories 
Many 
theories 
have 
been 
created 
to 
explain 
culture: 
here 
are 
three 
important 
ones 
– 
functionalism, 
conflict 
theory, 
and 
ethnomethodology. 
Functionalism: 
Functionalism 
sees 
societies 
as 
being 
basically 
stable. 
Society 
is 
divided 
into 
groups, 
and 
each 
group 
plays 
a 
different 
role 
or 
‘function’ 
to 
maintain 
social 
stability. 
For 
example, 
schools 
teach 
children 
learning 
and 
social 
skills, 
universities 
further 
human 
knowledge 
and 
understanding, 
the 
police 
and 
the 
court 
system 
make 
society 
safe, 
and 
markets 
act 
smoothly 
to 
provide 
the 
goods 
and 
services 
a 
modern 
society 
needs. 
Shared 
values 
are 
the 
basis 
for 
a 
society. 
Societies 
usually 
change 
very 
slowly 
through 
‘evolution.’ 
Conflict 
Theory: 
Conflict 
theory 
is 
diametrically 
opposed 
to 
functionalism 
– 
it 
argues 
that 
functionalism 
is 
naïve 
and 
serves 
the 
interests 
of 
groups 
that 
already 
have 
power. 
Rather, 
societies 
are 
not 
stable; 
they 
are 
always 
changing. 
The 
basis 
of 
society 
is 
not 
shared 
values 
but 
the 
competition 
for 
power. 
It 
is 
always 
scarce, 
unequal, 
and 
coercive. 
Groups 
form 
in 
society 
to 
represent 
and 
help 
their 
members. 
To 
succeed, 
groups 
need 
power, 
so 
one 
purpose 
of 
groups 
is 
to 
get 
and 
maintain 
power. 
Power 
and 
resources 
are 
limited, 
so 
groups 
are 
always 
competing 
or 
‘conflicting’ 
with 
other 
groups 
to 
obtain 
as 
much 
power 
as 
possible. 
Ethnomethodology: 
Functionalism 
and 
conflict 
theory 
focus 
on 
the 
macro-­‐level 
of 
society; 
ethnomethodology 
works 
at 
the 
micro-­‐level 
of 
society, 
seeking 
to 
understand 
how 
groups 
are 
created 
and 
maintained 
through 
their 
use 
of 
symbols, 
rituals, 
and 
rules. 
It 
researches 
how 
groups 
influence 
its 
members’ 
identity, 
behavior 
and 
ideas 
by 
observing 
and 
interviewing 
people, 
recording 
conversations 
and 
interactions, 
and 
reading 
and 
analyzing 
documents. 
Fieldwork 
draws 
upon 
all 
three 
main 
theories: 
functionalism 
and 
conflict 
theory 
frame 
fieldwork 
in 
terms 
of 
broader 
cultural 
influences 
and 
explain 
why 
cultures 
and 
communities 
behave 
and 
believe 
as 
they 
do 
(the 
‘why’ 
of 
fieldwork), 
whereas 
ethnomethodology 
informs 
actual 
fieldwork 
practices 
(the 
‘how’ 
of 
fieldwork). 
In 
both 
cases, 
theory 
is 
a 
guide 
to 
practice.
14 
Chapter 
2 
How 
can 
you 
study 
a 
culture? 
Pre-­‐reading 
discussion 
questions: 
1. 
How 
can 
you 
study 
a 
culture? 
2. 
How 
do 
you 
think 
you 
will 
do 
your 
fieldwork 
project 
on 
Japanese 
culture 
– 
what 
is 
your 
topic, 
what 
context 
will 
you 
examine, 
who 
will 
your 
participants 
be, 
what 
data 
will 
you 
gather, 
and 
how 
will 
you 
gather 
them? 
Introduction 
This 
chapter 
will 
explain 
the 
basic 
processes 
of 
how 
to 
do 
your 
fieldwork 
project. 
Let’s 
begin 
by 
briefly 
exploring 
the 
process 
of 
doing 
fieldwork, 
looking 
at 
some 
examples 
of 
fieldwork 
done 
by 
your 
sempai. 
These 
might 
give 
you 
some 
ideas 
of 
what 
you 
could 
do 
your 
fieldwork 
project 
about, 
and 
illustrate 
how 
you 
could 
do 
it. 
Then, 
let’s 
consider 
the 
broader 
question 
of 
how 
you 
can 
explore 
a 
culture. 
In 
particular, 
let’s 
look 
at 
the 
cycle 
of 
fieldwork 
– 
the 
steps 
that 
you 
take 
to 
do 
your 
fieldwork 
project. 
Underlying 
the 
process 
of 
doing 
fieldwork 
is 
a 
way 
of 
thinking 
about 
the 
research; 
let’s 
look 
at 
eight 
ways 
of 
thinking 
that 
your 
mental 
toolkit 
should 
contain. 
Finally, 
let’s 
turn 
our 
attention 
to 
theories 
used 
to 
inform 
the 
study 
of 
culture.
15 
The 
process 
of 
doing 
fieldwork 
Field 
research 
is 
the 
systematic 
study 
of 
people’s 
ordinary 
activities 
and 
events 
in 
the 
settings 
in 
which 
they 
occur 
– 
in 
the 
field 
(Bailey, 
1996). 
A 
primary 
goal 
of 
field 
research 
is 
to 
understand 
what 
these 
activities 
and 
events 
mean 
to 
the 
people 
who 
engage 
in 
them 
– 
how 
they 
live, 
how 
they 
talk, 
how 
they 
behave, 
and 
what 
captivates 
and 
distresses 
them 
(Emerson 
1988, 
cited 
in 
Bailey, 
1996). 
To 
gain 
this 
understanding, 
field 
researchers 
collect 
data 
by 
interacting 
with 
and 
observing 
people 
during 
the 
course 
of 
their 
daily 
lives. 
Because 
the 
field 
researcher 
interacts 
with 
people 
on 
their 
turf, 
these 
people 
do 
not 
deviate 
as 
much 
from 
their 
usual 
routines 
as 
they 
would 
as 
if 
they 
were 
participating 
in 
an 
experiment 
– 
or 
coming 
to 
the 
researchers 
office 
to 
participate 
in 
an 
interview. 
So, 
the 
field 
researcher 
does 
not 
try 
to 
control 
the 
setting 
but 
rather 
attempts 
to 
become 
part 
of 
it, 
by 
becoming 
involved 
with 
the 
people 
being 
studied 
and 
personally 
experiencing 
daily 
life 
in 
the 
field 
(Neuman 
1991, 
cited 
in 
Bailey, 
1996). 
The 
first 
step 
in 
a 
fieldwork 
project 
is 
to 
choose 
a 
topic 
that 
interests 
you. 
That 
topic 
could 
be 
what 
made 
you 
interested 
in 
Japan 
in 
the 
first 
place, 
such 
as 
Japanese 
traditional 
festivals 
(in 
my 
case), 
Japanese 
popular 
culture 
such 
as 
J-­‐pop 
or 
anime, 
Japanese 
martial 
arts 
such 
as 
kendo, 
or 
Japanese 
food 
culture. 
Alternatively, 
your 
topic 
could 
be 
one 
that 
came 
to 
you 
through 
reading 
about 
contemporary 
Japanese 
culture 
and 
society, 
such 
as 
child-­‐rearing 
or 
educational 
practices, 
university 
student 
political 
activism, 
or 
the 
performance 
of 
gender. 
On 
the 
other 
hand, 
some 
students 
are 
interested 
in 
exploring 
aspects 
of 
Japan 
that 
are 
closer 
to 
heart, 
such 
as 
the 
experience 
of 
growing 
up 
deaf, 
or 
being 
a 
Christian, 
or 
being 
gay 
or 
lesbian. 
Still 
other 
topics 
arise 
from 
staying 
in 
a 
homestay, 
such 
as 
the 
roles 
mothers 
play 
in 
a 
Japanese 
family, 
or 
how 
public 
and 
private 
spaces 
are 
defined 
and 
defended 
in 
a 
Japanese 
home. 
When 
you 
choose 
your 
topic, 
the 
important 
thing 
is 
that 
it 
fascinates 
you, 
and 
that 
you 
really 
want 
to 
learn 
as 
much 
as 
you 
can 
about 
it 
while 
you 
are 
in 
Japan. 
The 
second 
step 
in 
a 
fieldwork 
project 
is 
to 
narrow 
your 
topic 
down, 
as 
you 
only 
have 
three 
months 
to 
finish 
it 
whilst 
also 
doing 
your 
Japanese 
language 
classes 
at 
the 
same 
time. 
To 
make 
sure 
that 
your 
fieldwork 
project 
is 
doable 
and 
yet 
still 
be 
able 
to 
explore 
your 
topic 
in 
some 
depth, 
you 
should 
look 
at 
just 
one 
or 
two 
aspects 
of 
your 
topic. 
To 
help 
you 
narrow 
your 
focus, 
you 
will 
write 
one 
or 
two 
sentences 
explaining 
exactly 
what 
it 
is 
that 
you 
want 
to 
discover. 
Let’s 
call 
these 
sentences 
‘I 
want 
to 
know 
…’ 
research 
statements. 
Some 
students 
can 
immediately 
write 
these 
statements 
quite 
easily; 
other 
students 
take 
a 
few 
weeks 
before 
they 
can, 
as 
they 
first 
want 
to 
become 
more 
familiar 
with 
Japan, 
with 
their 
research 
topic, 
and 
with 
their 
research 
participants 
and 
context. 
Once 
you 
have 
decided 
on 
your 
research 
topic 
and 
narrowed 
your 
research 
focus, 
the 
next 
step 
is 
to 
decide 
how 
to 
do 
your 
fieldwork 
project. 
There 
are 
a 
number 
of 
decisions 
that 
you 
need 
to 
make 
at 
this 
point, 
some 
of 
which 
are 
straightforward 
but 
some 
of 
which 
will 
take 
more 
consideration 
and 
discussion. 
These 
decisions 
include 
deciding: 
what 
research 
context 
to 
focus 
on 
who 
your 
participants 
will 
be, 
and 
how 
you 
will 
find 
them 
how 
to 
ask 
your 
participants 
for 
their 
consent 
to 
participate 
in 
your 
project 
what 
data 
to 
gather 
how 
to 
gather 
and 
analyze 
that 
data 
how 
to 
present 
your 
results 
To 
illustrate 
these 
decisions, 
let’s 
look 
at 
some 
examples 
of 
fieldwork 
conducted 
by 
your 
sempai. 
Further 
examples 
are 
provided 
in 
Appendix 
A.
16 
Examples 
of 
fieldwork 
Topic 
1: 
Sempai-­‐kohai 
relationships 
in 
a 
Japanese 
university 
club 
I 
want 
to 
know 
…. 
… 
how 
sempai-­‐kohai 
relationships 
in 
a 
university 
kendo 
club 
are 
created 
and 
recreated. 
I 
joined 
the 
kendo 
club; 
observed 
and 
participated 
in 
club 
activities 
including 
practices 
and 
competitions; 
interviewed 
the 
kendo 
club 
leader, 
managers, 
and 
some 
members; 
made 
detailed 
notes 
about 
the 
club 
practices 
and 
products; 
and 
read 
up 
about 
sempai-­‐kohai 
relationships 
in 
Japan. 
All 
of 
my 
research 
was 
conducted 
in 
Japanese. 
Topic 
2: 
Appropriate 
behavior 
of 
children 
at 
a 
Japanese 
daycare 
center 
I 
want 
to 
know 
…. 
… 
what 
‘appropriate’ 
behaviour 
is 
for 
children 
at 
a 
Japanese 
daycare 
center. 
… 
how 
these 
children 
learn 
these 
‘appropriate’ 
behaviours. 
I 
spent 
one 
day 
at 
a 
Japanese 
daycare 
center, 
taking 
care 
of 
the 
children, 
and 
participating 
in 
and 
observing 
their 
daily 
events; 
administered 
a 
questionnaire 
to 
Japanese 
university 
students 
about 
their 
memories 
of 
growing 
up; 
interviewed 
Japanese 
university 
students 
about 
growing 
up 
in 
Japan; 
and 
read 
up 
about 
how 
Japanese 
children 
are 
socialized 
at 
home 
and 
in 
daycare 
centers. 
Most 
of 
my 
research 
was 
conducted 
in 
Japanese. 
Topic 
3: 
Café 
culture 
in 
Japan 
I 
want 
to 
know 
… 
… 
what 
happens 
in 
theme 
cafes 
in 
Japan. 
… 
what 
kinds 
of 
people 
go 
to 
theme 
cafes, 
and 
why. 
… 
how 
these 
people 
feel 
about 
going 
to 
these 
cafes. 
I 
visited 
three 
theme 
cafes; 
interviewed 
three 
customers 
of 
theme 
cafes; 
gave 
a 
questionnaire 
to 
students 
to 
explore 
their 
feelings 
about 
theme 
cafes; 
and 
read 
about 
theme 
cafes 
in 
Japan. 
Topic 
4: 
Masculinity 
in 
Japan 
I 
want 
to 
know 
… 
… 
how 
Japanese 
people 
define 
‘masculinity’. 
I 
observed 
Japanese 
men 
in 
their 
everyday 
life; 
I 
interviewed 
17 
students; 
I 
gave 
a 
questionnaire 
(in 
Japanese) 
to 
university 
students; 
and 
I 
read 
about 
masculinity 
in 
Japan. 
Most 
of 
my 
research 
was 
conducted 
in 
Japanese. 
Topic 
5: 
Christianity 
in 
Japan 
I 
want 
to 
know 
…. 
… 
why 
young 
Japanese 
people 
choose 
to 
convert 
to 
Christianity. 
… 
what 
the 
experience 
of 
being 
a 
young 
Christian 
in 
Japan 
is 
like. 
I 
joined 
a 
local 
church; 
attended 
and 
observed 
worship 
every 
Sunday; 
interviewed 
the 
pastors 
and 
members 
of 
the 
church 
congregation 
about 
why 
they 
converted 
to 
Christianity 
and 
what 
it 
meant 
for 
them 
to 
be 
a 
Christian; 
and 
read 
up 
about 
Christianity 
in 
Japan. 
Topic 
6: 
Political 
activism 
among 
youth 
in 
Japan 
Research 
statements: 
I 
want 
to 
know 
…. 
… 
how 
Japanese 
university 
students 
explore 
political 
issues 
in 
a 
discussion 
club. 
I 
joined 
the 
Nanzan 
University 
discussion 
group 
called 
The 
Others; 
attended 
group 
meetings 
each 
week 
and 
participated 
in 
the 
school 
festival 
activities 
in 
early 
November; 
interviewed 
The 
Others 
members 
and 
the 
professor 
who 
began 
it; 
and 
read 
up 
about 
political 
activism 
in 
Japan. 
All 
of 
my 
research 
was 
conducted 
in 
Japanese.
17 
Topic 
7: 
Young 
deaf 
Japanese 
people 
Research 
statement: 
I 
want 
to 
know 
…. 
… 
what 
daily 
life 
is 
like 
as 
a 
young 
deaf 
adult. 
I 
joined 
a 
sign 
language 
class 
at 
the 
Nanzan 
Extension 
College; 
joined 
a 
community 
sign 
language 
support 
group, 
attending 
and 
observing 
their 
activities; 
interviewed 
two 
young 
deaf 
people 
about 
their 
daily 
lives; 
and 
read 
up 
about 
Japanese 
sign 
language 
and 
the 
Japanese 
education 
system 
for 
young 
deaf 
people. 
All 
of 
my 
research 
was 
conducted 
in 
Japanese. 
Topic 
8: 
Takarazuka 
fans 
Research 
statements: 
I 
want 
to 
know 
…. 
… 
why 
fans 
like 
Takarazuka. 
… 
why 
some 
fans 
like 
otokoyaku 
(the 
male 
role). 
I 
joined 
a 
Takarazuka 
fan 
club, 
followed 
their 
websites 
and 
blogs, 
and 
bought 
their 
products; 
attended 
two 
Takarazuka 
performances; 
interviewed 
fans 
using 
pictures 
(visual 
prompts); 
and 
read 
up 
about 
Takarazuka 
and 
gender 
in 
Japan. 
Most 
of 
my 
research 
was 
conducted 
in 
Japanese. 
What 
is 
fieldwork? 
“Research 
is 
a 
process 
of 
trying 
to 
gain 
a 
better 
understanding 
of 
the 
complexities 
of 
human 
experience.” 
(Marshall 
& 
Rossman, 
2006, 
p. 
23) 
There 
are 
many 
ways 
to 
study 
culture; 
fieldwork 
is 
one 
of 
them. 
The 
goal 
of 
field 
research 
is 
to 
understand 
daily 
life 
from 
the 
perspectives 
of 
those 
in 
the 
setting 
or 
social 
group 
being 
studied 
(Bailey, 
1996, 
p. 
2). 
It 
is 
the 
systematic 
study 
of 
everyday 
life, 
and 
developed 
within 
the 
field 
of 
anthropology, 
or 
the 
study 
of 
humans. 
The 
defining 
features 
of 
fieldwork 
are 
that 
the 
researcher 
gathers 
data 
‘in 
the 
field’ 
by 
personally 
experience 
daily 
life 
there. 
The 
fieldworker 
wants 
to 
learn 
first-­‐hand 
how 
the 
people 
in 
the 
setting 
live, 
how 
they 
talk, 
how 
they 
behave, 
and 
how 
they 
think 
about 
their 
lives. 
(Emerson, 
1988, 
p. 
1, 
from 
Bailey, 
1996, 
p. 
3). 
Fieldwork 
is 
a 
systematic 
method 
of 
research, 
and 
follows 
clearly 
defined 
procedures. 
Fieldworkers 
answer 
research 
questions 
or 
‘I 
want 
to 
know 
…’ 
statements, 
gather 
data 
systematically, 
write 
field 
notes, 
and 
make 
claims 
about 
what 
they 
find 
based 
upon 
evidence 
that 
they 
have 
gathered. 
Although 
field 
research 
is 
systematic, 
it 
rarely 
requires 
hypothesis 
testing 
or 
the 
manipulation 
and 
control 
of 
variables 
(Bailey, 
1996). 
However, 
it 
is 
often 
used 
for 
generating 
theory 
and 
hypotheses 
that 
can 
be 
tested 
later 
using 
other 
research 
methods. 
On 
the 
other 
hand, 
field 
research 
can 
be 
flexible, 
chaotic, 
and 
sometimes 
emotional, 
without 
rigid 
rules 
to 
guide 
some 
aspects 
of 
the 
research 
process. 
You 
can 
rarely 
predict 
the 
fieldwork 
experience 
prior 
to 
engaging 
in 
it 
(Bailey, 
1996). 
Field 
research 
is 
not 
for 
those 
who 
need 
control 
and 
structure 
or 
who 
cannot 
deal 
easily 
with 
ambiguity, 
creativity, 
and 
flexibility 
(Neuman 
1991), 
as 
events 
in 
the 
field 
often 
determine 
the 
nature 
of 
the 
interactions 
and 
what 
is 
observed 
(Bailey, 
1996). 
As 
fieldwork 
is 
conducted 
in 
the 
natural 
settings 
where 
your 
participants 
live, 
work 
and 
play, 
it 
is 
essential 
to 
minimize 
your 
interference 
in 
your 
participants’ 
lives 
so 
you 
can 
learn 
what 
they 
are 
really 
like. 
The 
goal 
is 
to 
participate 
and 
observe 
yet 
disturb 
daily 
routines 
as 
little 
as 
possible. 
That 
is, 
to 
minimize 
the 
‘response 
effect’ 
– 
the 
impact 
your
presence 
and 
interactions 
have 
on 
your 
participants’ 
behavior 
and 
your 
style 
of 
interviewing 
has 
on 
the 
way 
they 
represent 
themselves 
to 
you. 
One 
response 
effect 
is 
the 
‘expectancy 
effect’, 
when 
you 
are 
clearly 
fishing 
for 
an 
answer 
that 
you 
want 
to 
hear 
and 
your 
participant 
responds 
accordingly. 
Another 
response 
effect 
is 
the 
Hawthorne 
effect, 
when 
people 
behave 
in 
atypical 
ways 
because 
they 
know 
that 
they 
are 
being 
observed 
(Omohundro, 
2008, 
p. 
59). 
A 
further 
danger 
to 
avoid 
is 
‘drive-­‐by 
fieldwork’, 
when 
you 
seek 
to 
obtain 
as 
much 
information 
as 
possible 
from 
a 
community 
or 
participant 
without 
fully 
obtaining 
their 
informed 
consent, 
or 
considering 
the 
impact 
of 
your 
fieldwork 
on 
their 
lives. 
We 
look 
at 
these 
ethical 
concerns 
further 
in 
chapter 
5. 
The 
fieldwork 
cycle: 
Although 
all 
fieldwork 
researchers 
hope 
to 
plan 
out 
their 
fieldwork 
project 
before 
they 
begin, 
in 
reality 
this 
is 
impossible 
as 
their 
research 
schedule 
is 
determined 
by 
what 
is 
happening 
in 
the 
field 
– 
by 
the 
schedule 
of 
the 
activities 
of 
the 
group, 
by 
the 
availability 
of 
participants, 
and 
even 
by 
the 
weather 
and 
unexpected 
events. 
Nonetheless, 
here 
is 
a 
model 
of 
the 
cycle 
of 
fieldwork, 
followed 
by 
a 
short 
explanation 
of 
each 
step. 
18 
The Fieldwork Cycle! 
6. present your 
fieldwork! 
5. decide on 
your claims! 
Step 
1: 
Create 
your 
fieldwork 
plan 
1. create your 
fieldwork plan! 
2. find 
participants! 
3. create data! 
4. analyze data! 
a) 
think 
about 
what 
you 
already 
know 
b) 
reflect 
on 
your 
own 
identity 
c) 
write 
2-­‐3 
‘I 
want 
to 
know’ 
research 
statements 
d) 
write 
your 
‘I 
want 
to 
know’ 
research 
statements 
e) 
decide 
on 
your 
participants 
f) 
decide 
how 
to 
create 
your 
data 
g) 
read 
books/articles 
– 
share 
each 
class 
Step 
2: 
Find 
participants 
a) 
identify 
the 
gatekeepers 
(‘fate 
keepers’?) 
b) 
work 
out 
how 
to 
contact 
them 
c) 
think 
about 
their 
needs 
– 
why 
might 
they 
help 
you? 
d) 
contact 
the 
gatekeepers
19 
Step 
3: 
Create 
your 
data 
Using 
the 
tools 
from 
their 
fieldwork 
toolkit, 
gather 
data 
by: 
a) 
looking 
– 
‘observing’ 
what 
is 
happening 
in 
the 
field, 
and 
taking 
systematic 
field 
notes 
course 
goal: 
observe 
at 
least 
one 
setting, 
and 
make 
field 
notes 
b) 
doing 
– 
‘participating’ 
in 
what 
goes 
on 
the 
setting, 
as 
much 
as 
possible 
course 
goal: 
participate 
in 
at 
least 
one 
event 
c) 
asking 
– 
informally 
and 
formally 
interviewing 
participants, 
and 
possibly 
asking 
them 
to 
complete 
a 
questionnaire 
course 
goal: 
formally 
interview 
at 
least 
three 
people, 
recording 
them 
if 
possible 
course 
goal: 
informally 
interview 
as 
many 
people 
as 
possible 
course 
goal: 
create 
and 
give 
a 
two-­‐page 
questionnaire, 
if 
appropriate 
d) 
reading 
– 
primary 
source 
documents 
(such 
as 
the 
written 
rules 
and 
regulations 
of 
a 
group, 
their 
homepage, 
correspondence 
from 
the 
group 
to 
its 
members) 
and 
secondary 
source 
documents 
(articles 
and 
books 
written 
about 
that 
group 
by 
other 
people, 
such 
as 
journalists 
and 
researchers). 
course 
goal: 
read 
two 
to 
three 
primary 
source 
documents, 
if 
available 
course 
goal: 
read 
three 
secondary 
source 
documents 
Step 
4: 
Analyze 
your 
data 
a) 
keep 
all 
your 
data 
in 
a 
fieldwork 
portfolio 
b) 
write 
a 
research 
summary 
sheet 
each 
time 
to 
summarize 
the 
data 
you 
gathered 
and 
reflect 
about 
your 
fieldwork 
experiences 
c) 
keep 
a 
fieldwork 
journal 
for 
thoughts 
and 
ideas 
Step 
5: 
Decide 
on 
your 
claims 
a) 
describe 
the 
setting, 
participants, 
products 
(including 
symbols), 
practices 
b) 
answer 
your 
‘I 
want 
to 
know’ 
research 
statements 
Step 
6: 
Present 
your 
fieldwork 
a) 
give 
a 
15-­‐min 
presentation 
in 
the 
final 
class 
b) 
write 
a 
2500-­‐word 
report 
(essay 
or 
online) 
c) 
write 
a 
500-­‐word 
reflection 
essay 
d) 
submit 
your 
fieldwork 
portfolio, 
with: 
research 
sheets 
+ 
preparatory 
notes 
+ 
data 
your 
research 
journal
20 
The 
fieldworker’s 
mental 
toolkit 
Fieldwork 
is 
different 
to 
research 
in 
the 
physical 
sciences 
(like 
biology 
or 
chemistry) 
and 
the 
other 
social 
sciences 
(like 
economics); 
it 
has 
particular 
ways 
of 
thinking. 
Here 
are 
eight 
ways 
of 
thinking 
that 
are 
key 
to 
helping 
you 
do 
better 
fieldwork. 
1. 
Think 
descriptively 
Your 
principal 
fieldwork 
task 
is 
to 
create 
a 
careful, 
detailed 
thick 
description 
of 
your 
participants, 
their 
experiences, 
their 
understandings 
of 
those 
experiences, 
the 
contexts 
in 
which 
they 
live, 
and 
their 
relationships 
with 
other 
people. 
Fieldwork 
provides 
you 
with 
many 
tools 
to 
help 
you 
do 
this: 
you 
observe 
your 
participants, 
informally 
and 
formally 
interview 
them, 
survey 
them, 
and 
read 
primary 
source 
documents 
(such 
as 
university 
club 
rules 
and 
regulations, 
and 
club 
webpages 
and 
social 
media), 
to 
help 
you 
construct 
your 
thick 
description. 
2. 
Think 
‘emically’ 
The 
primary 
goal 
of 
your 
fieldwork 
is 
to 
understand 
how 
your 
participants 
experience 
the 
world 
– 
that 
is, 
to 
get 
inside 
your 
participants’ 
minds 
and 
see 
the 
world 
from 
their 
perspective. 
This 
insider’s 
view 
is 
called 
the 
emic 
perspective. 
As 
Omohundro 
(2008) 
notes, 
the 
goal 
of 
the 
fieldwork 
is 
to 
learn 
the 
meanings 
your 
participants 
give 
to 
their 
life, 
and 
then 
translate 
them 
for 
those 
who 
aren't 
participants 
in 
the 
culture. 
And 
as 
with 
a 
translation 
of 
literature, 
the 
fieldworker’s 
translation 
of 
meaning 
in 
culture 
is 
imperfect, 
incomplete, 
and 
imprecise 
(Bonvillian 
2003, 
63), 
but 
to 
catch 
even 
a 
glimpse 
of 
how 
others 
see 
the 
world 
is 
worth 
the 
effort. 
Think 
of 
the 
task 
of 
translation 
as 
a 
restatement 
of 
the 
participants’ 
meaning 
that 
is 
easier 
to 
understand; 
you 
have 
been 
successful 
when 
your 
participants 
agree 
that 
your 
translation 
is 
pretty 
accurate 
(Omohundro, 
2008). 
3. 
Think 
socially 
In 
fieldwork, 
it 
is 
important 
to 
understand 
not 
only 
each 
participant’s 
individual 
perspectives 
but 
also 
to 
put 
these 
perspectives 
into 
a 
social 
context 
– 
that 
is, 
to 
understand 
how 
each 
participant’s 
web 
of 
social 
relationships 
shapes 
these 
perceptions. 
Each 
participant 
is 
nested 
within 
groups 
(such 
as 
their 
family 
and 
friendship 
groups) 
and 
social 
institutions 
(such 
as 
schools, 
clubs, 
and 
workplaces) 
that 
affect 
behavior, 
practices, 
identity 
and 
ideas. 
To 
understand 
individual 
perspectives 
it 
is 
necessary 
to 
understand 
these 
social 
factors. 
4. 
Think 
holistically 
In 
your 
fieldwork 
project, 
endeavor 
to 
think 
holistically; 
that 
is, 
try 
to 
see 
the 
big 
picture 
– 
the 
connections 
between 
different 
aspects 
of 
your 
participants’ 
experiences, 
and 
the 
context 
for 
these 
practices. 
Most 
cultural 
practices 
are 
influenced 
by 
many 
factors 
– 
and 
your 
job 
is 
to 
try 
and 
understand 
these 
factors 
and 
provide 
an 
account 
of 
them. 
5. 
Think 
comparatively 
In 
fieldwork, 
it 
is 
helpful 
to 
compare 
the 
experiences 
of 
one 
person 
with 
another, 
one 
time 
period 
with 
another, 
one 
culture 
with 
another. 
This 
can 
help 
you 
see 
what 
is 
similar 
and 
what 
is 
different. 
However, 
when 
comparing 
cultures, 
do 
not 
be 
fooled 
by 
surface 
similarities 
and 
differences. 
As 
you 
get 
to 
know 
a 
culture 
more, 
comparisons 
become 
more 
complicated
but 
more 
accurate. 
Also 
be 
careful 
of 
the 
terms 
you 
use 
to 
describe 
a 
culture 
– 
are 
they 
terms 
from 
your 
own 
culture, 
or 
from 
the 
culture 
you 
are 
studying? 
21 
6. 
Think 
historically 
It 
is 
tempting 
to 
treat 
the 
ways 
people 
live 
now 
as 
normal 
or 
best 
or 
timeless. 
However, 
do 
not 
assume 
that 
the 
way 
something 
is 
now 
is 
the 
way 
it 
has 
always 
been; 
so, 
when 
writing 
up 
your 
fieldwork, 
do 
not 
describe 
Japanese 
culture 
in 
the 
present 
tense, 
assuming 
a 
‘timeless 
ethnographic 
present’. 
Rather, 
clearly 
limit 
your 
claims 
to 
the 
present 
moment 
in 
time. 
As 
Omohundro 
(2008) 
notes, 
all 
cultures 
are 
flowing 
out 
of 
a 
past 
that 
needs 
to 
be 
studied 
and 
into 
a 
future 
that 
surely 
will 
not 
be 
like 
today. 
7. 
Think 
symbolically 
Culture 
is 
largely 
learned 
and 
expressed 
through 
symbols, 
such 
as 
words 
(language, 
such 
as 
greetings), 
objects 
(material 
culture, 
such 
as 
a 
salaryman’s 
suit) 
and 
actions 
(including 
ritualized 
behavior, 
such 
as 
bowing). 
Much 
of 
your 
fieldwork 
will 
be 
spent 
identifying 
the 
symbols 
your 
participants 
use, 
and 
understanding 
the 
meanings 
they 
give 
them. 
Once 
you 
know 
the 
meaning 
of 
symbols 
and 
how 
they 
are 
used, 
you 
can 
better 
understand 
your 
participants’ 
daily 
life. 
This 
is 
because 
you 
will 
be 
able 
to 
identify 
how 
your 
participants 
think 
and 
feel 
when 
they 
use 
symbols 
to 
represent 
and 
communicate 
meaning, 
both 
to 
themselves 
and 
to 
others. 
8. 
Think 
reflectively 
and 
critically 
In 
the 
physical 
sciences, 
researchers 
use 
instruments 
such 
as 
thermometers 
to 
measure 
phenomena. 
In 
fieldwork, 
however, 
you 
yourself 
are 
the 
main 
research 
instrument 
– 
you 
are 
the 
one 
observing, 
interviewing, 
and 
reading. 
To 
ensure 
that 
you 
are 
not 
allowing 
your 
own 
individual 
and 
cultural 
perspective 
to 
determine 
your 
fieldwork 
results, 
it 
is 
important 
to 
critically 
reflect 
about 
the 
data 
that 
you 
are 
gathering 
and 
how 
you 
are 
gathering 
it. 
Be 
careful 
not 
to 
judge 
your 
participants 
from 
your 
own 
cultural 
perspective, 
difficult 
as 
this 
may 
seem 
to 
do. 
Rather, 
strive 
to 
understand 
your 
participants 
from 
their 
own 
perspective, 
in 
terms 
of 
their 
own 
culture. 
Also, 
do 
not 
accept 
things 
at 
face 
value; 
rather, 
triangulate 
your 
findings 
by 
gathering 
data 
from 
different 
sources 
(such 
as 
from 
different 
people) 
and 
in 
different 
ways 
(for 
example, 
by 
both 
observing 
and 
interviewing). 
What 
makes 
fieldwork 
unique 
is 
that 
it 
does 
not 
just 
employ 
one 
or 
two 
of 
these 
ways 
of 
thinking 
but 
combines 
all 
of 
them 
together, 
to 
create 
a 
thick, 
holistic 
account 
of 
the 
practices 
of 
a 
group 
of 
people 
in 
a 
particular 
cultural 
context. 
In 
your 
fieldwork 
project, 
focus 
on 
the 
one 
or 
two 
aspects 
that 
you 
have 
identified 
in 
your 
‘I 
want 
to 
know’ 
statements. 
Note 
both 
the 
personal 
and 
social 
dimensions 
of 
your 
participants’ 
experiences, 
embed 
them 
in 
an 
historical 
context, 
and 
illustrate 
how 
cultural 
symbols 
are 
used 
to 
create 
and 
communicate 
meaning. 
This 
is 
not 
to 
suggest, 
however, 
that 
all 
researchers 
doing 
fieldwork 
adopt 
a 
similar 
approach. 
Broadly, 
there 
are 
two 
schools 
in 
anthropology, 
the 
scientific 
approach 
and 
the 
humanistic 
approach 
(Omohundro, 
2008, 
p. 
6). 
More 
scientific 
approaches 
to 
fieldwork 
adopt 
many 
of 
the 
research 
processes 
of 
the 
physical 
sciences: 
they 
strive 
to 
discover 
patterns 
of 
behavior 
and 
ways 
of 
thinking 
by 
categorizing, 
comparing, 
and 
explaining 
social 
phenomenon 
with 
the 
goal 
of 
making 
and 
testing 
generalizations 
and 
so 
accumulate 
knowledge 
based 
on 
reliable 
empirical 
evidence. 
More 
humanistic 
approaches 
to 
field, 
on 
the 
other 
hand, 
instead 
strive 
not 
to 
discover 
laws 
of 
predictable 
behavior 
nor 
to 
answer 
our 
deepest 
questions 
about 
life, 
the 
universe 
and 
everything 
but 
rather 
to 
make 
available 
to 
us 
answers 
that 
others,
guarding 
their 
sheep 
in 
other 
valleys, 
have 
discovered 
(Omohundro, 
2008). 
In 
our 
fieldwork 
projects, 
let’s 
adopt 
both 
approaches: 
the 
humanistic 
agenda 
is 
our 
goal, 
and 
the 
scientific 
approach 
is 
our 
method 
(Omohundro, 
2008, 
p. 
6). 
Everyone 
has 
a 
worldview, 
whether 
explicit 
or 
implicit. 
Our 
worldview 
helps 
us 
create 
accounts, 
descriptions, 
and 
explanations 
of 
our 
social 
world. 
These 
allow 
us 
to 
function 
and 
make 
sense 
of 
our 
experiences. 
Some 
people’s 
worldviews 
have 
an 
explicit 
theoretical 
perspective, 
such 
as 
the 
scientific 
approach 
or 
the 
humanistic 
approach, 
and 
others 
have 
more 
idiosyncratic, 
implicit 
and 
personal 
worldviews 
(Fetterman 
1982). 
Your 
worldview 
will 
most 
likely 
influence 
your 
selection 
of 
a 
research 
project, 
and 
it 
certainly 
will 
affect 
your 
observations 
and 
interactions 
within 
the 
setting, 
so 
it 
is 
important 
to 
explore 
it 
and 
reflect 
about 
it 
as 
you 
do 
your 
fieldwork. 
Discussion 
questions: 
1. 
Have 
you 
ever 
done 
any 
research 
before? 
What 
did 
you 
do? 
2. 
What 
is 
your 
image 
of 
‘ideal 
research’? 
Where 
do 
you 
think 
that 
ideal 
comes 
from? 
3. 
Do 
you 
think 
that 
combining 
the 
scientific 
research 
and 
the 
humanistic 
approach 
is 
appropriate 
for 
fieldwork? 
Why 
is 
that? 
22 
The 
danger 
of 
doing 
fieldwork

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Fieldwork Research Methods for Japan: A Beginner's Guide

  • 1. Fieldwork Research Methods for Japan: A Beginner’s Guide Robert Croker Nanzan University Research Methods Press
  • 2. 2 Table of Contents Part I: Beginnings – Lighting the Lanterns Chapter 1: What is culture? Chapter 2: How can you study a culture? Part II: Planning – The Practicalities Chapter 3: Creating your fieldwork project plan Chapter 4: Your participants: The people in your project Chapter 5: Managing your research: Staying organized Part III: Gathering and Analyzing Your Data – The Day of the Festival Chapter 6: Observing Japan: Looking, listening, participating Chapter 7: Reading: Primary and secondary sources Chapter 8: Asking: Informal and formal interviewing Chapter 9: Asking: Questionnaires Part IV: By the Light of the Lantern – Stories at the Izakaya Chapter 10: Presenting fieldwork results effectively Part V: At the Back of the Store – Extra Resources Appendix A: Example fieldwork topics Appendix B: Sample reports Glossary List of references Index © Robert Croker, 2014 Fieldwork Research Methods for Japan: A Beginner’s Guide Research Methods Press, Nagoya, Japan Photos: Robert Croker, Guillaume Catella
  • 3. 3 Part I Beginnings: Lighting the Lanterns
  • 4. 4 Chapter 1 What is culture? Introduction Fieldwork seeks to understand how people live their lives, and people live their lives within culture. “The concept of culture helps the ethnographer search for a logical, cohesive pattern in the myriad, often ritualistic behaviors and ideas that characterize a group” (Fetterman, 2010, p. 16). In this chapter, we explore what culture is, what it is not, and then explore five dimensions of culture: communities, individuals, products, practices, and perspectives. What is culture? Discussion question: How would you define the term ‘culture’? Definition: “Culture is the learned, shared understandings among a group of people about how to behave and what everything means” (Omohundro, 2008, p. 27).
  • 5. 5 Let’s stop and consider each term in this definition: learned: culture is not instinctual. People teach each other, imitate each other, correct each other, and so come to share a culture. shared: culture is not just what one person does, but what a group of people does. understandings: culture is in people’s minds, and includes both explicit knowledge and implicit knowledge. a group of people: can be small (a family) or large (a nation). how to behave: culture guides our actions, sometimes as rules and knowledge that you’re conscious of, and sometimes as habits that you’ve picked up unconsciously by imitating those around you. what everything means: about what is good or right to do and to be, as well as what is bad and wrong – which shapes how people behave. Moreover, cultural anthropology distinguishes between ‘culture’ – something that all humans have by virtue of being members of social groups, and ‘a culture’ – the particular shared understandings of a certain social group (Omohundro, 2008, p.29). In this fieldwork class, each of you will focus on exploring one culture – one social group living in Japan. What cultures are: a) Cultures are integrated – culture can be seen as an integrated system, or a set of mutually influential relationships among its parts. Each part of culture is related to another part. b) Cultures are products of history – cultures are reproduced each generation; each generation decides what to keep and what to throw away, re-­‐interprets history in its own ways, and faces particular challenges and often critical experiences unique to that era. c) Cultures change – and can change rapidly. Change can spring from developments in technology or the environment (material change] or from the development of new ideas and perspectives (ideational change). Change can also be driven by internal developments or external developments, and often both operating together. d) Cultures are strengthened by values – values are shared understandings of what is good or right to do and to be, as well as what is bad and wrong. Values compel people to do ‘the right thing’, culturally speaking. e) Cultures are powerful determinants of behavior – the presence of values helps explain why people usually behave ‘appropriately’, even if they know they don’t have to. Much of what we have learned is beneath our awareness or has become a comfortable habit, or is surrounded by values. However, all of us break some rules sometimes; each person is individual in some way. In fact, none of us even knows all of the rules.
  • 6. 6 f) Cultures are largely composed of and transmitted by symbols – a symbol is anything to which its users assign meaning, such as a word or gesture (a linguistic symbol) or a Christian cross (a material symbol). Meaning is given by the culture and may be quite arbitrary – the word, gesture or object may have no obvious relationship to its given meaning. Symbols are what give a culture the ability to communicate, to transfer meaning, and to endure across generations, as children first learn the symbols of the culture and then through those symbols the cultural values and behavior. g) Cultures are constructed – groups construct or create their understandings by selecting this, ignoring that, and making up another thing – the shared understandings of a group are not necessarily dictated by reality. Although there are plenty of reality checks, a culture’s ideas sometimes have a life of their own, and they define reality for its members. h) Cultural practices are diverse – individuals participate in a combination of subcultures, regional cultures, national culture(s), and even international cultures, so “We are all multicultural” (John Caughey, 2002, p. 174) – each of us has learned several cultures, which overlap and even compete or contradict one another in our lives (Omohundro, 2008, p.42). Source: adapted from Omohundro (2008, pp. 36-­‐40, p. 42) What culture is not: a) Culture is not the same as society – a society is a group of people who interact, to create, share, and perpetuate a culture. b) Culture is not just food customs, musical traditions, and colorful costumes – they are only small parts of the whole. Culture also includes much that occurs during people’s ordinary day – and it is this everyday lived reality that is often what fieldwork focuses upon. c) Culture is not behavior – although it guides behavior in informing people what to do and why to do it. d) Culture is not an explanation for everything that people do – people can act with, around, or against culture. Also, anthropology does not claim that culture offers a complete explanation of human behaviour, just that “there is a cultural element in most human behavior and that certain things in behavior make the most sense when seen through culture” (Kroeber & Kluckhohn 1963, p. 369, cited in Omohundro, 2008, p. 44). That is, culture is a valuable but still partial explanation of what people do. e) Culture is not explanation for everything that people think – two people might share a fair bit of culture, but could also disagree on many things. Some ideas and practices are completely taken for granted, some are popular but not universal, some are often disputed, and a few are highly controversial. What culture actually does is to define the debates and provide a language for their disagreement. Source: adapted from Omohundro (2008, pp. 43-­‐5).
  • 7. 7 Exploring a particular culture: Five dimensions How can you explore a particular culture? One way is to conceive of culture as being comprised of five interrelated elements. Communities, made up of individual people, use and construct cultural products while engaged in existing and emerging cultural practices. These new practices and products develop form and contribute to the development of cultural perspectives (Moran, 2001). Let’s stop and consider each of these elements in turn: communities: communities are groups of people, and these communities are always changing. Communities can range in size from small, private groups such as families and friendship groups through to larger, more official institutional groups such as schools, companies and religious organizations through to geographically defined groups such as the people who live in a particular village, town, city or prefecture. Communities are not isolated, but co-­‐exist with other communities. Different communities are in different relationships with one another – cooperation, collaboration, conflict – and these relationships are dynamic and change over time. individual people: communities are made up of individual people. The people in a particular community are similar in some ways and unique in others – each person is a distinct mix of individual experiences on the one hand and yet belong to a number of different communities on the other. Individuals may differ in terms of their age and gender, socio-­‐economic status, levels of education, attitudes, opinions and beliefs, aspirations, and life experiences. Culture resides both in the individual members and also in the various social groups or communities that people form. That is, culture is both individual and collective – it is both psychological and social. products: People use and construct cultural products, the tangible and intangible creations of a particular culture. Tangible products include objects such as festival clothes, lanterns, fans and banners, o-­‐mikoshi, and musical instruments; these are often referred to as artifacts or material culture. Intangible products cannot be seen and touched directly; they include such things as festival music, dancing, and songs. Both tangible and intangible products use symbols to represent particular meanings. practices: Cultural practices refer to the actions and interactions that members of a culture carry out, individually or with others. They represent knowledge of what to do, when and where. Cultural practices are a mix of existing and emerging ways of doing – some practices change over time, but some do not. Some practices are considered appropriate, and some are considered inappropriate (including taboos). Knowing how to behave appropriately marks membership of a particular community. perspectives: Perspectives are a culture’s ways of understanding the world. They include a culture’s perceptions, values and beliefs, and attitudes. They underpin a culture’s use of cultural products and shape and give meaning to cultural practices. Perspectives can be explicit, but they are often implicit, even outside of conscious awareness. Perspectives provide meaning for people’s lives, and constitute a unique outlook or orientation toward life – a unique worldview. New practices and products develop from and contribute to the development of cultural perspectives. Perspectives are invisible – they cannot be seen directly – but you can explore them through interviews and by examining the products and practices of a culture.
  • 8. FIVE DIMENSIONS OF CULTURE PRODUCTS PRACTICES CULTURE PEOPLE ------------------------------------------------------------------------------------------------ INVISIBLE PERSPECTIVES VISIBLE COMMUNITIES Figure 1: The five dimensions of a culture (source: adapted from Moran, 2001) 8 Case study – the five dimensions: My volleyball team About me: I’m a third-­‐year Japanese female student at an international high school in Japan. I spent eight years living in Canada, from when I was 6 to when I was 14. When I came back to Japan I entered this school, and I love being here. It’s become my home; outside, I often feel as though I’m a bit of an outsider because I’ve spent so much time overseas. I often feel more Canadian than Japanese. Community: I belong to the school volleyball team, which consists of both junior and senior high school students, and has about 30 members. The team is only for girls, and we also have a teacher who supervises us, Suzuki Sensei. I joined this team about three years ago, because a friend of mine invited me to join with her. To be a member of the group you should be interested in playing volleyball. Before I joined the team, I first went to watch them practicing, to see what people were doing. Then, because it looked fun and interesting, I decided to sign up. The age of the team members ranges from 12 to 18. We help each other to create a nice team. Because of the age differences, there are also differences in each person’s ability. Some
  • 9. members have been practicing volleyball for many years, but some of the members have only been practicing for two months. As I’m in the final year of high school I’m in the oldest age group. I really enjoy watching people improve their skills day by day. The ones who improve the most come to the extra morning practice sessions and listen to other people’s advice about how they can improve their skills. People: In my volleyball team, the higher-­‐year groups have more power than the lower-­‐year groups. Since I’m in the highest year, I’m responsible for teaching newcomers. I can also ask people to do something for the team, such as prepare drinks. Although I’m in the highest year, there is one person who is more central and important than me – the team captain who runs the team. 9 My volleyball team is relatively friendly, and is not as strict or harsh as other, more powerful high school teams. Also, I feel that our team members each have their own individual volleyball style. Some of the members played volleyball at their schools overseas, so sometimes they have their own way of playing. Products: Of course, the key products that we use are the volleyball and the volleyball net. These are the shared products. We also bring our own individual products – our volleyball shoes, for example, and also our volleyball kit and sports bag. We do not have a team uniform. The key space is the school gym where the volleyball courts are. However, sometimes we also use the school gym to do muscle and fitness training. We do not have a team symbol, such as a special name, bird or animal, or letter, probably because we do not have a team uniform and we are still a relatively new team. I wish that we did have one. Practices: Our key practice is to play volleyball. As a team, we try to improve our skills and to get better. However, we don’t only play volleyball – we also talk and chat before and after club. We have some important rituals that we follow for each practice. We start practice by bowing to the volleyball court. Then, we run around the court three times. After that, we stretch our bodies for a bit until we feel ready to start practicing. First, we practice passing the ball to each other, and then we practice serving. After that, we practice together in teams of six to develop our teamwork. We usually practice in the same teams of six each time. We use special language when we are playing – like serve, spike, net, and so on. We also have court names – names that we use for a person only when she is on the court. And of course, the kohai have to use honorific language when they speak to their sempai. The biggest taboo of our club is to miss practice. We have practice every day, and everyone is expected to come to practice. The next biggest taboo is for kohai to use honorific language incorrectly when they speak to their sempai, even though we all have lived overseas for much of our lives, and usually speak in English in class. I guess that we have adopted a really Japanese way of thinking for our team. Perspectives: The main focus of our team is always to improve our volleyball skills and techniques. However, I guess the biggest issue is the attitude and behavior of the kohai. To be honest, now that I am in the highest year, I often feel that the younger members are slackening off a bit too much. Sometimes they are too lazy to do something for the team, such as clean the court at the end of practice or to serve drinks during the breaks, so we often have to remind them. In addition, some of the newcomers are not trying to improve their skills, so we struggle to teach them. To improve our team, we need to practice harder and to unite even tighter within the
  • 10. 10 team. We often try to explain this to the kohai in our reflection sessions after practice each day, but they don’t seem to listen sometimes. Their relationships with students in the same year might be more important – but I was the same when I just joined the team, so I understand how they feel. For us, whether someone gets good class grades or not is not important. I think the group’s values are that we are a team and that we should all try hard together to make our volleyball team better, supporting our teammates and helping each other. We should do that in our behavior (what we do), our language (what we say), and our attitude (how we feel). To sum up: always think of your teammates first, and then yourself second. I prefer team members who might not be so good at volleyball but who have a really positive attitude to team members who are good at volleyball but who don’t really support others. We are not playing volleyball to beat each other (or even other teams) but for each person to get better and to support her teammates to improve as well. My perspective about my team has changed over time. When I first joined the team I just wanted to learn the basics of volleyball and make some new friends. Now, as I am a senior, I really want the team to run smoothly, and for team members to learn to help each other to improve their game. I guess that it’s natural to feel this way as I get older and begin to feel a sense of responsibility towards the team. However, I think the sempai-­‐kohai system is also really important to help the team run, both day to day and also in the future. Discussion questions: Similar to these case studies, let’s explore each of these elements of culture, thinking about your own culture. First, let’s talk briefly about the different types of groups that we belong to. Then, let’s choose one of those groups and talk about it in more depth, exploring the people (who), products (what), practices (how), and perspectives (why) of that group. Communities: Which groups do you belong to? Think of your school, your school club or circle, your religious group or church, your family, your friendship group(s), and other groups that you can think of. Of these groups, which groups were you born into, and which have you (or your family) chosen to join? Choose one group which you belong to (the rest of the discussion is about this group): a) Give a brief introduction and history of that group. b) Who are members of that group? Are there core members and peripheral members? Who are they, and how are they different? c) What are the core members’ identifying features? For example, what is their age, gender, ethnicity and first language(s), socio-­‐economic background, looks and fashion, abilities, attitudes, language use, and so on? d) How do you become a member of that group? How can you leave that group? People: a) Within that group, who are you? Which role(s) do you play? How have those roles changed over time? b) Do you feel as though you are a ‘core member’ of that group? Why is that?
  • 11. c) What is a ‘successful’ member of that group? Why do you think so? Do these successful members behave differently to other members? How? d) Introduce one other person from that group. e) Draw a relationship map of the people in that group. Explain it to your partner, describing the different roles that people play, and how those roles have changed over time. 11 Products: a) What are some of the tangible products (or artifacts) that the group uses when it is together, that have a particular meaning for the group? How have they changed over time? b) Who decides which products to use, and how to use them? c) What are some of the key physical settings – the places where your group meets? How are they decided? How have they changed over time? d) Let’s focus specifically on symbols. Does your group use any particular symbols to represent meanings? What are the symbols, and what do they mean? Who chose (or chooses) these symbols? Practices: a) What are some of the key practices of the group – the things that members of your group usually do when they are together? How is this decided? How does this change over time? b) Are there any practices that you consider to be a ritual – an event that has particular meaning beyond just doing it? c) What are some of the things that the people in your group say to each other regularly that might mark membership of that group? How is this decided? How does this change over time? d) What are the taboos in your group? What happens when someone breaks them? Perspectives: a) Culture helps shape which issues are important to a group, and how group members think, feel, and talk about them. At the moment, what are one or two issues that are very important to your group? How do the people in your group think, feel and talk about them? b) Underlying these issues, what do you think are the group’s values? That is, what do people think is important and unimportant? Good and bad? c) Perspectives, like the dimensions of culture, change over time. How have the perspectives that you group hold changed over time? What has helped people to construct and reconstruct these perspectives?
  • 12. 12 Discussion question: What would you like to do your fieldwork project about? Why is that? What do you expect to discover? Fieldwork preparation: On your fieldwork topic, what do you know about its communities, people, products, practices and perspectives? Your topic: I want to know … Communities: People: Products: Practices: Perspectives:
  • 13. 13 Cultural theories Many theories have been created to explain culture: here are three important ones – functionalism, conflict theory, and ethnomethodology. Functionalism: Functionalism sees societies as being basically stable. Society is divided into groups, and each group plays a different role or ‘function’ to maintain social stability. For example, schools teach children learning and social skills, universities further human knowledge and understanding, the police and the court system make society safe, and markets act smoothly to provide the goods and services a modern society needs. Shared values are the basis for a society. Societies usually change very slowly through ‘evolution.’ Conflict Theory: Conflict theory is diametrically opposed to functionalism – it argues that functionalism is naïve and serves the interests of groups that already have power. Rather, societies are not stable; they are always changing. The basis of society is not shared values but the competition for power. It is always scarce, unequal, and coercive. Groups form in society to represent and help their members. To succeed, groups need power, so one purpose of groups is to get and maintain power. Power and resources are limited, so groups are always competing or ‘conflicting’ with other groups to obtain as much power as possible. Ethnomethodology: Functionalism and conflict theory focus on the macro-­‐level of society; ethnomethodology works at the micro-­‐level of society, seeking to understand how groups are created and maintained through their use of symbols, rituals, and rules. It researches how groups influence its members’ identity, behavior and ideas by observing and interviewing people, recording conversations and interactions, and reading and analyzing documents. Fieldwork draws upon all three main theories: functionalism and conflict theory frame fieldwork in terms of broader cultural influences and explain why cultures and communities behave and believe as they do (the ‘why’ of fieldwork), whereas ethnomethodology informs actual fieldwork practices (the ‘how’ of fieldwork). In both cases, theory is a guide to practice.
  • 14. 14 Chapter 2 How can you study a culture? Pre-­‐reading discussion questions: 1. How can you study a culture? 2. How do you think you will do your fieldwork project on Japanese culture – what is your topic, what context will you examine, who will your participants be, what data will you gather, and how will you gather them? Introduction This chapter will explain the basic processes of how to do your fieldwork project. Let’s begin by briefly exploring the process of doing fieldwork, looking at some examples of fieldwork done by your sempai. These might give you some ideas of what you could do your fieldwork project about, and illustrate how you could do it. Then, let’s consider the broader question of how you can explore a culture. In particular, let’s look at the cycle of fieldwork – the steps that you take to do your fieldwork project. Underlying the process of doing fieldwork is a way of thinking about the research; let’s look at eight ways of thinking that your mental toolkit should contain. Finally, let’s turn our attention to theories used to inform the study of culture.
  • 15. 15 The process of doing fieldwork Field research is the systematic study of people’s ordinary activities and events in the settings in which they occur – in the field (Bailey, 1996). A primary goal of field research is to understand what these activities and events mean to the people who engage in them – how they live, how they talk, how they behave, and what captivates and distresses them (Emerson 1988, cited in Bailey, 1996). To gain this understanding, field researchers collect data by interacting with and observing people during the course of their daily lives. Because the field researcher interacts with people on their turf, these people do not deviate as much from their usual routines as they would as if they were participating in an experiment – or coming to the researchers office to participate in an interview. So, the field researcher does not try to control the setting but rather attempts to become part of it, by becoming involved with the people being studied and personally experiencing daily life in the field (Neuman 1991, cited in Bailey, 1996). The first step in a fieldwork project is to choose a topic that interests you. That topic could be what made you interested in Japan in the first place, such as Japanese traditional festivals (in my case), Japanese popular culture such as J-­‐pop or anime, Japanese martial arts such as kendo, or Japanese food culture. Alternatively, your topic could be one that came to you through reading about contemporary Japanese culture and society, such as child-­‐rearing or educational practices, university student political activism, or the performance of gender. On the other hand, some students are interested in exploring aspects of Japan that are closer to heart, such as the experience of growing up deaf, or being a Christian, or being gay or lesbian. Still other topics arise from staying in a homestay, such as the roles mothers play in a Japanese family, or how public and private spaces are defined and defended in a Japanese home. When you choose your topic, the important thing is that it fascinates you, and that you really want to learn as much as you can about it while you are in Japan. The second step in a fieldwork project is to narrow your topic down, as you only have three months to finish it whilst also doing your Japanese language classes at the same time. To make sure that your fieldwork project is doable and yet still be able to explore your topic in some depth, you should look at just one or two aspects of your topic. To help you narrow your focus, you will write one or two sentences explaining exactly what it is that you want to discover. Let’s call these sentences ‘I want to know …’ research statements. Some students can immediately write these statements quite easily; other students take a few weeks before they can, as they first want to become more familiar with Japan, with their research topic, and with their research participants and context. Once you have decided on your research topic and narrowed your research focus, the next step is to decide how to do your fieldwork project. There are a number of decisions that you need to make at this point, some of which are straightforward but some of which will take more consideration and discussion. These decisions include deciding: what research context to focus on who your participants will be, and how you will find them how to ask your participants for their consent to participate in your project what data to gather how to gather and analyze that data how to present your results To illustrate these decisions, let’s look at some examples of fieldwork conducted by your sempai. Further examples are provided in Appendix A.
  • 16. 16 Examples of fieldwork Topic 1: Sempai-­‐kohai relationships in a Japanese university club I want to know …. … how sempai-­‐kohai relationships in a university kendo club are created and recreated. I joined the kendo club; observed and participated in club activities including practices and competitions; interviewed the kendo club leader, managers, and some members; made detailed notes about the club practices and products; and read up about sempai-­‐kohai relationships in Japan. All of my research was conducted in Japanese. Topic 2: Appropriate behavior of children at a Japanese daycare center I want to know …. … what ‘appropriate’ behaviour is for children at a Japanese daycare center. … how these children learn these ‘appropriate’ behaviours. I spent one day at a Japanese daycare center, taking care of the children, and participating in and observing their daily events; administered a questionnaire to Japanese university students about their memories of growing up; interviewed Japanese university students about growing up in Japan; and read up about how Japanese children are socialized at home and in daycare centers. Most of my research was conducted in Japanese. Topic 3: Café culture in Japan I want to know … … what happens in theme cafes in Japan. … what kinds of people go to theme cafes, and why. … how these people feel about going to these cafes. I visited three theme cafes; interviewed three customers of theme cafes; gave a questionnaire to students to explore their feelings about theme cafes; and read about theme cafes in Japan. Topic 4: Masculinity in Japan I want to know … … how Japanese people define ‘masculinity’. I observed Japanese men in their everyday life; I interviewed 17 students; I gave a questionnaire (in Japanese) to university students; and I read about masculinity in Japan. Most of my research was conducted in Japanese. Topic 5: Christianity in Japan I want to know …. … why young Japanese people choose to convert to Christianity. … what the experience of being a young Christian in Japan is like. I joined a local church; attended and observed worship every Sunday; interviewed the pastors and members of the church congregation about why they converted to Christianity and what it meant for them to be a Christian; and read up about Christianity in Japan. Topic 6: Political activism among youth in Japan Research statements: I want to know …. … how Japanese university students explore political issues in a discussion club. I joined the Nanzan University discussion group called The Others; attended group meetings each week and participated in the school festival activities in early November; interviewed The Others members and the professor who began it; and read up about political activism in Japan. All of my research was conducted in Japanese.
  • 17. 17 Topic 7: Young deaf Japanese people Research statement: I want to know …. … what daily life is like as a young deaf adult. I joined a sign language class at the Nanzan Extension College; joined a community sign language support group, attending and observing their activities; interviewed two young deaf people about their daily lives; and read up about Japanese sign language and the Japanese education system for young deaf people. All of my research was conducted in Japanese. Topic 8: Takarazuka fans Research statements: I want to know …. … why fans like Takarazuka. … why some fans like otokoyaku (the male role). I joined a Takarazuka fan club, followed their websites and blogs, and bought their products; attended two Takarazuka performances; interviewed fans using pictures (visual prompts); and read up about Takarazuka and gender in Japan. Most of my research was conducted in Japanese. What is fieldwork? “Research is a process of trying to gain a better understanding of the complexities of human experience.” (Marshall & Rossman, 2006, p. 23) There are many ways to study culture; fieldwork is one of them. The goal of field research is to understand daily life from the perspectives of those in the setting or social group being studied (Bailey, 1996, p. 2). It is the systematic study of everyday life, and developed within the field of anthropology, or the study of humans. The defining features of fieldwork are that the researcher gathers data ‘in the field’ by personally experience daily life there. The fieldworker wants to learn first-­‐hand how the people in the setting live, how they talk, how they behave, and how they think about their lives. (Emerson, 1988, p. 1, from Bailey, 1996, p. 3). Fieldwork is a systematic method of research, and follows clearly defined procedures. Fieldworkers answer research questions or ‘I want to know …’ statements, gather data systematically, write field notes, and make claims about what they find based upon evidence that they have gathered. Although field research is systematic, it rarely requires hypothesis testing or the manipulation and control of variables (Bailey, 1996). However, it is often used for generating theory and hypotheses that can be tested later using other research methods. On the other hand, field research can be flexible, chaotic, and sometimes emotional, without rigid rules to guide some aspects of the research process. You can rarely predict the fieldwork experience prior to engaging in it (Bailey, 1996). Field research is not for those who need control and structure or who cannot deal easily with ambiguity, creativity, and flexibility (Neuman 1991), as events in the field often determine the nature of the interactions and what is observed (Bailey, 1996). As fieldwork is conducted in the natural settings where your participants live, work and play, it is essential to minimize your interference in your participants’ lives so you can learn what they are really like. The goal is to participate and observe yet disturb daily routines as little as possible. That is, to minimize the ‘response effect’ – the impact your
  • 18. presence and interactions have on your participants’ behavior and your style of interviewing has on the way they represent themselves to you. One response effect is the ‘expectancy effect’, when you are clearly fishing for an answer that you want to hear and your participant responds accordingly. Another response effect is the Hawthorne effect, when people behave in atypical ways because they know that they are being observed (Omohundro, 2008, p. 59). A further danger to avoid is ‘drive-­‐by fieldwork’, when you seek to obtain as much information as possible from a community or participant without fully obtaining their informed consent, or considering the impact of your fieldwork on their lives. We look at these ethical concerns further in chapter 5. The fieldwork cycle: Although all fieldwork researchers hope to plan out their fieldwork project before they begin, in reality this is impossible as their research schedule is determined by what is happening in the field – by the schedule of the activities of the group, by the availability of participants, and even by the weather and unexpected events. Nonetheless, here is a model of the cycle of fieldwork, followed by a short explanation of each step. 18 The Fieldwork Cycle! 6. present your fieldwork! 5. decide on your claims! Step 1: Create your fieldwork plan 1. create your fieldwork plan! 2. find participants! 3. create data! 4. analyze data! a) think about what you already know b) reflect on your own identity c) write 2-­‐3 ‘I want to know’ research statements d) write your ‘I want to know’ research statements e) decide on your participants f) decide how to create your data g) read books/articles – share each class Step 2: Find participants a) identify the gatekeepers (‘fate keepers’?) b) work out how to contact them c) think about their needs – why might they help you? d) contact the gatekeepers
  • 19. 19 Step 3: Create your data Using the tools from their fieldwork toolkit, gather data by: a) looking – ‘observing’ what is happening in the field, and taking systematic field notes course goal: observe at least one setting, and make field notes b) doing – ‘participating’ in what goes on the setting, as much as possible course goal: participate in at least one event c) asking – informally and formally interviewing participants, and possibly asking them to complete a questionnaire course goal: formally interview at least three people, recording them if possible course goal: informally interview as many people as possible course goal: create and give a two-­‐page questionnaire, if appropriate d) reading – primary source documents (such as the written rules and regulations of a group, their homepage, correspondence from the group to its members) and secondary source documents (articles and books written about that group by other people, such as journalists and researchers). course goal: read two to three primary source documents, if available course goal: read three secondary source documents Step 4: Analyze your data a) keep all your data in a fieldwork portfolio b) write a research summary sheet each time to summarize the data you gathered and reflect about your fieldwork experiences c) keep a fieldwork journal for thoughts and ideas Step 5: Decide on your claims a) describe the setting, participants, products (including symbols), practices b) answer your ‘I want to know’ research statements Step 6: Present your fieldwork a) give a 15-­‐min presentation in the final class b) write a 2500-­‐word report (essay or online) c) write a 500-­‐word reflection essay d) submit your fieldwork portfolio, with: research sheets + preparatory notes + data your research journal
  • 20. 20 The fieldworker’s mental toolkit Fieldwork is different to research in the physical sciences (like biology or chemistry) and the other social sciences (like economics); it has particular ways of thinking. Here are eight ways of thinking that are key to helping you do better fieldwork. 1. Think descriptively Your principal fieldwork task is to create a careful, detailed thick description of your participants, their experiences, their understandings of those experiences, the contexts in which they live, and their relationships with other people. Fieldwork provides you with many tools to help you do this: you observe your participants, informally and formally interview them, survey them, and read primary source documents (such as university club rules and regulations, and club webpages and social media), to help you construct your thick description. 2. Think ‘emically’ The primary goal of your fieldwork is to understand how your participants experience the world – that is, to get inside your participants’ minds and see the world from their perspective. This insider’s view is called the emic perspective. As Omohundro (2008) notes, the goal of the fieldwork is to learn the meanings your participants give to their life, and then translate them for those who aren't participants in the culture. And as with a translation of literature, the fieldworker’s translation of meaning in culture is imperfect, incomplete, and imprecise (Bonvillian 2003, 63), but to catch even a glimpse of how others see the world is worth the effort. Think of the task of translation as a restatement of the participants’ meaning that is easier to understand; you have been successful when your participants agree that your translation is pretty accurate (Omohundro, 2008). 3. Think socially In fieldwork, it is important to understand not only each participant’s individual perspectives but also to put these perspectives into a social context – that is, to understand how each participant’s web of social relationships shapes these perceptions. Each participant is nested within groups (such as their family and friendship groups) and social institutions (such as schools, clubs, and workplaces) that affect behavior, practices, identity and ideas. To understand individual perspectives it is necessary to understand these social factors. 4. Think holistically In your fieldwork project, endeavor to think holistically; that is, try to see the big picture – the connections between different aspects of your participants’ experiences, and the context for these practices. Most cultural practices are influenced by many factors – and your job is to try and understand these factors and provide an account of them. 5. Think comparatively In fieldwork, it is helpful to compare the experiences of one person with another, one time period with another, one culture with another. This can help you see what is similar and what is different. However, when comparing cultures, do not be fooled by surface similarities and differences. As you get to know a culture more, comparisons become more complicated
  • 21. but more accurate. Also be careful of the terms you use to describe a culture – are they terms from your own culture, or from the culture you are studying? 21 6. Think historically It is tempting to treat the ways people live now as normal or best or timeless. However, do not assume that the way something is now is the way it has always been; so, when writing up your fieldwork, do not describe Japanese culture in the present tense, assuming a ‘timeless ethnographic present’. Rather, clearly limit your claims to the present moment in time. As Omohundro (2008) notes, all cultures are flowing out of a past that needs to be studied and into a future that surely will not be like today. 7. Think symbolically Culture is largely learned and expressed through symbols, such as words (language, such as greetings), objects (material culture, such as a salaryman’s suit) and actions (including ritualized behavior, such as bowing). Much of your fieldwork will be spent identifying the symbols your participants use, and understanding the meanings they give them. Once you know the meaning of symbols and how they are used, you can better understand your participants’ daily life. This is because you will be able to identify how your participants think and feel when they use symbols to represent and communicate meaning, both to themselves and to others. 8. Think reflectively and critically In the physical sciences, researchers use instruments such as thermometers to measure phenomena. In fieldwork, however, you yourself are the main research instrument – you are the one observing, interviewing, and reading. To ensure that you are not allowing your own individual and cultural perspective to determine your fieldwork results, it is important to critically reflect about the data that you are gathering and how you are gathering it. Be careful not to judge your participants from your own cultural perspective, difficult as this may seem to do. Rather, strive to understand your participants from their own perspective, in terms of their own culture. Also, do not accept things at face value; rather, triangulate your findings by gathering data from different sources (such as from different people) and in different ways (for example, by both observing and interviewing). What makes fieldwork unique is that it does not just employ one or two of these ways of thinking but combines all of them together, to create a thick, holistic account of the practices of a group of people in a particular cultural context. In your fieldwork project, focus on the one or two aspects that you have identified in your ‘I want to know’ statements. Note both the personal and social dimensions of your participants’ experiences, embed them in an historical context, and illustrate how cultural symbols are used to create and communicate meaning. This is not to suggest, however, that all researchers doing fieldwork adopt a similar approach. Broadly, there are two schools in anthropology, the scientific approach and the humanistic approach (Omohundro, 2008, p. 6). More scientific approaches to fieldwork adopt many of the research processes of the physical sciences: they strive to discover patterns of behavior and ways of thinking by categorizing, comparing, and explaining social phenomenon with the goal of making and testing generalizations and so accumulate knowledge based on reliable empirical evidence. More humanistic approaches to field, on the other hand, instead strive not to discover laws of predictable behavior nor to answer our deepest questions about life, the universe and everything but rather to make available to us answers that others,
  • 22. guarding their sheep in other valleys, have discovered (Omohundro, 2008). In our fieldwork projects, let’s adopt both approaches: the humanistic agenda is our goal, and the scientific approach is our method (Omohundro, 2008, p. 6). Everyone has a worldview, whether explicit or implicit. Our worldview helps us create accounts, descriptions, and explanations of our social world. These allow us to function and make sense of our experiences. Some people’s worldviews have an explicit theoretical perspective, such as the scientific approach or the humanistic approach, and others have more idiosyncratic, implicit and personal worldviews (Fetterman 1982). Your worldview will most likely influence your selection of a research project, and it certainly will affect your observations and interactions within the setting, so it is important to explore it and reflect about it as you do your fieldwork. Discussion questions: 1. Have you ever done any research before? What did you do? 2. What is your image of ‘ideal research’? Where do you think that ideal comes from? 3. Do you think that combining the scientific research and the humanistic approach is appropriate for fieldwork? Why is that? 22 The danger of doing fieldwork