The sale and distribution of magazines is an increasingly demanding logistical process. Due to the increasing complexity of magazine distribution, many distributors are looking for ways to improve their processes and deliver greater efficiency.

1. Bright ideas:
The best magazine
distribution solution

2. Magazine commissioning and distribution
solution
The sale and distribution of magazines is an increasingly demanding logistical process. An
expanding range of different magazine titles pass through distribution centres, from
which they need to be quickly shipped to a mass of retail outlets such as newsagents,
bookstores, supermarkets and petrol stations.
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3. Distribution centre staff must pick unique orders each day, dependent on the varying
requirements of each of their retail outlet clients. Plus, retailers have the right to return
any unsold magazines and be re-credited for items returned in good condition.
This complex flow of deliveries and returned stock places increasing demands on
packaging in the supply chain. The industry is searching for new efficiencies and better
handling solutions, while keeping the product in prime condition. Traditional magazine
strapping methods no longer meet these demands, and increasingly plastic crates are
replacing them.
This move towards more standardised packaging and application of ergonomic
intelligence has dramatically improved efficiency, best working practice and health and
safety. Valuable magazines are protected in transit and arrive in a neat stack, helping
retailers and publishers.
This is the second edition of ‘Bright Ideas’ in which improvements to the magazine
distribution process using plastic crates are explained. The following topics will be
addressed in other editions:
 Order picking
 Handling
 Returns
 Advantages of CurTec’s solutions
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4. Packaging solution for magazine distribution
Due to the increasing complexity of magazine distribution, many distributors are looking
for ways to improve their processes and deliver greater efficiency. Drivers, who deliver to
between 80 and 100 locations each day on average, need to know that their stock will
remain stable in the van. Having to secure stacks takes up valuable time.
In addition to these concerns, distributors need to be sure that their valuable product
will remain safe during transit. Traditional strapping does not provide adequate
protection from theft as bundles can easily be cut open. Nor does it protect the product
from moisture during transportation, or rain in cases where the driver cannot park
directly in front of the retail outlet.
CurTec has developed a lockable and sealable
lidded crate specifically for the newspaper and
magazine industry. The crate protects its
contents from moisture, and its seals
immediately tell the recipient whether
tampering has occurred during transit. Different
coloured seals can be used for sending and
returning.
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5. These crates also allow for better supply
chain management. A barcode or RFID
label can be attached in a fixed location to
each crate, meaning deliveries can be
tracked and traced. Having such a facility
in place also means third party goods can
be distributed, offering valuable additional
revenue streams.
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6. Major advantages of the CurTec magazine
crates
This smart solution helps to create efficiencies and add value for the wholesaler. Major
advantages of CurTec’s plastic lidded crates:
 ‘Lego’ stacking gives greater stability
 Quick and simple handling
 Crates can be stacked by route,
increasing the driver’s efficiency
 Crate contents are protected from
moisture damage
 Easy and secure track and trace facility
 Tamper evident seals give greater
security during transit
Smart and stable. Typical CurTec!
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7. Selecting the best possible packaging for
your product is a real challenge...
You need packaging that offers the right protection, safe and easy handling and smooth
integration with your operations, while boosting your product’s image and satisfying the
quality requirements of your entire supply chain.
CurTec offers a full consultation service, working with you to identify the best packaging
solution to meet your needs. We support your own in-house expertise with innovative
solutions that reduce costs and add value to your product.
Apply for a FREE
Packaging Requirement Consultation
Click here to apply
or contact the Sales Department: +31 161 221 911
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8. About CurTec
CurTec designs, manufactures and distributes High Performance Packaging for various
logistic applications.
All Materials handling products add value to your supply chain. Visit our website for
more product info or contact the Sales Department:
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