Presentation - Set Your Job Search Strategy - Reboot Camp for Moms Session 1

1. Session 1:
Set Your Job Search
Strategy
presented by Robin Frank

2. Personal Branding
I help individuals in
many fields create
powerful personal
brands.
My personal branding
strategy is featured in
the recent book
“Digital Marketing”
written by Larry Weber
and endorsed by Reid
Hoffman (Chairman,
Founder/LinkedIn) and
John Donahoe
(CEO/eBay).
Reboot Camp
Innovative program to
help Moms confidently
re-enter the workforce
after a break.
Six inspiring and
pragmatic sessions
cover topics from
networking and
interview skills to social
media and personal
branding, plus two
hours of one-on-one
coaching.
Mom
Twin 8 Yr old boys
Live in Mill Valley
Social Media
I work with
companies large and
small to help them
build and tune-up
an engaging online
presence.
I’m known as a
dynamic speaker
and speak regularly
at national
conferences,
companies, and
events.
Yours Truly

3. Reboot Camp Sessions
1.Set Your Strategy
2. Tell You Story
3. Create Your Presence
4. Network Effectively
5. Interview Confidently
6. Succeed On the Job
TODAY

4. Let’s Get Started!
• This presentation will be available to you online - which means you are free to
listen without taking notes
• We have 15 minutes for questions at the end
• You also have 2 hours of one-on-one to use however you like

5. Strategy - All About Brass Tax
• Tips and techniques to
organize the whole process
• Where you should spend your
time
• Best practices for staying
motivated and sane!

6. The Optimal Job Search Mix
1.Tools/Materials
2.Networking
3.Online/job board
search
4.Recruiters
5.Targeted company
search

7. Job Hunting is Unpredictable
• No rules, no
guarantees,
lots at stake
• Highly
autonomous
• You define and
organize it all

8. Motivation is Key
• Your motivation is the biggest
key to your ability to push
ahead with your job search
• It can be tough, BUT… it is
incredibly important to keep
things moving
• Looking for a job is classified
as a stressful life event on
many scales - ask is adapting
to a new job too!
• Keeping a list of what needs
to be done and tracking this
helps you stay focused and
effective

9. You Need Structure for Motivation
and Sanity!

10. Track The Way You Like to Track
• The format is not as important as having all section
in a format YOU will use and be able to refer to
easily
• Spreadsheet with different pages
• Document with different sections
• Evernote
• Add these items
• What I want to accomplish this week
• What I did accomplish this week

11. Track These Items
1.Tools/Materials
2.Networking
3.Online/job board search
4.Recruiters
5.Targeted company search
6.What I want to accomplish
this week/goals
7.What I accomplished this
week
11

12. Set Goals
• Give your job search a purpose — aside from landing a job
• Give yourself incremental goals to meet - such as applying for X
number of jobs each week, participating in X number of
discussions and adding X amount of people to your network each
week

13. Chaining Yourself to Your Desk is
Not the Right Approach!
• Make an effort to get
out and meet people
face to face
• Most people still find
work through people
they know - latest
figures state this is
around 75%

14. Create a Stop Doing List
• How do you find the
time?
• The law of subtraction -
what can you stop
doing?
• Things that suck your
time away from
meaningful effective
things

15. Section 1: Tool Creation (Yes, This
is Part of Your Strategy)
• Resume
• Cover Letter
• Personal Brand
• LinkedIn Profile
• Elevator Pitch
• Email to ask for a meeting
• Email address – Personal
Domain/Gmail
• Interview Questions
• References

16. Track Your Tool Creation
• For each tool note what
needs to be done and break it
down into steps
• For example
• Resume
• Find old resume versions
• Find great template
online
• Create resume draft
• Edit resume
• Edit resume
• Finalize resume - print
and save file

17. Section 2: Networking
• Getting a job is 60% networking
• 20% - Applying directly to a job
• 20% - Great resume, online brand, LinkedIn, social
• 60% - Networking

18. You Have a Network – Activate It!
• As a stay-at-home-mom, you may think that you have no
network to reach out to, or that you have no natural
opportunities to network in your daily routine - nothing
could be further from the truth!
• Let everyone know you are looking for a job
• Tell them what you are looking for - give them an idea of
the type of job you want

19. Your Network = Everyone You Know
• Friends, family, neighbors, community members, former classmates,
members of your church or other organizations
• Your children’s friends’ parents, people you do business with - your
hairdresser, postman, babysitter, vet, etc.
• Although you don’t know them directly, your network also includes
everyone these friends and acquaintances know – these people are
your ‘extended’ network

20. Take Inventory - Map it Visually
• Place yourself in the
center
• Develop categories to
classify your
relationship
• Add names to each
section
• Return to this exercise
multiple times
• Add it to your
spreadsheet/list

21. Weak Links are More Powerful
• Account for most of the structure of social networks in society
and the transmission of information through these networks
• More novel information flows to individuals through weak rather
than strong ties
• Our close friends tend to move in the same circles that we do –
and the information they receive overlaps considerably with
what we already know

22. Informal Networking is Everywhere
• Although there are
countless networking events
and groups - do not limit
your networking to
professional circles
• You can network at: kids’
birthday parties, Starbucks,
the park, the dentists’
office
• Networking is talking to
people, telling them about
what you are looking for
and what you have to offer

23. Have an Elevator Pitch Ready
• Since many social settings double as networking
opportunities, it is helpful to have a pitch designed to work
in a social setting that doubles as a networking opportunity

24. Elevator Pitch - 60 Seconds Max
• This is a concise, prepared synopsis
of who you are, where you’ve been,
what you have to offer and what
you’re looking for
• I worked as a Creative Director in
advertising for 8 years at several
large agencies in San Francisco.
I’ve been home with my son for
the past 3 years, and have
absolutely loved the time with
him, as well as learning to play
the guitar and volunteering for
our local Park committee. I’m
looking to go back to work next
fall, and I’m exploring online
marketing positions at small
companies.

25. Elevator Pitch - Practice
• Fill a page and
then keep
narrowing it down
• Practice until it
flows naturally and
you sound
enthusiastic

26. Engage Social Media to Show Your
Interest
• Use Facebook, Twitter, Tumblr, LinkedIn, Pinterest, Instagram —
whatever platform suits you best — to show that you are thinking
about the industry and returning to work
• Let contacts know what you have to offer and what you’re looking for

27. Track Your Networking
• For every networking action - track these items:
• Who you talked to
• Their contact info/details
• When you talked to them/what was discussed
• Your follow-up
• Any special notes - if someone says they have
a contact at a target organization - note this
even if no introduction is made so that you
can tap this resource if needed

28. Section 3: Job Boards/Mom-
Specific Sites
• This is REACTIVE job searching
• This has a place as part of your strategy - but
should never be the only thing you focus on

29. Job Search Boards
• LinkedIn
• Glassdoor
• Monster
• TheLadders
• Indeed.com
• Careerbuilder
• SimplyHired
• Beyond
• Dice (hi-tech)
• angel.co

30. Mom Focused
• Talent Reconnect
• Power to Fly
• Maybrooks
• MomCorps
• Flexjobs
• NOTE: Many are
trying to crack the
nut of moms that
want part time and
flexible hours
30

31. Why You Need More Than Job
Boards
• They are time consuming
• You spend a lot of time finding and combing through job opportunities
for the ones that match your qualifications and/or interest you
• They are limited
• 70% to 85% of jobs never get posted or advertised anywhere!
• They are very competitive
• Recruiters receive hundreds of resumes submitted in response to job
ads and job postings
• You must stand out, in a positive way, to be noticed, and that takes a
combination of hard work, skill, and luck
• They are random
• The right opportunity for you may or may not be posted, and it may
not be posted where you are looking
• It is hard to find a good fit
• They want 5 years of experience, but you have 3 (or 7); they want at
B.S. in biology - you have a A.A. in Biology; etc.
31

32. Track Your Applications to Job
Boards
• For every application/resume sent
• Which job
• Which company
• How you applied
• Resume/app saved copy
• Who you sent it to
• Follow-up
• Anyone you know who can help get your resume
noticed

33. Section 4: Recruiters
• Paid by the employer BUT….
• Expose you career opportunities
that you might not learn about
otherwise since many employers
don’t advertise the positions they
hire recruiters to help fill
• Big kahuna of networking
• Sometimes the Only Way In
• They know employers and
employers listen to them
• They can multitask (give you tips,
tell you what to expect)
• They know budget
• You’ll get feedback
• You can get in their database (for
the next opportunity)

34. Use Google/Your Network/LinkedIn
- Find the Right Recruiters For You
• Google/search for recruiters’ profiles online
• Ask those at industry/target organizations who
their employers use/who they use
• Call top employers in your industry - ask for
someone in HR and ask who they use
34

35. Track Recruiters
• For every recruiter - track these items:
• Name and contact info
• Industry and specialty (types of positions)
• How you found them
• When you talked to them/what was discussed
• Any jobs they discussed with you
• Resumes submitted and feedback
• Your follow-up

36. Section 5: Targeted Search & The
Hidden Job Market
• Up to 80% of all job
postings are unadvertised
• Who knows about these
jobs?
▫ Employees,
consultants, vendors,
customers, business
partners, competitors,
those with connections
to company insiders

37. Research – You’ve Got the Power
• Learn more about your
industry (or find industries
needing your skills)
• Identify interesting, new
companies that may be
hiring
• Learn about these
companies’ products,
strategies, growth areas,
competitors, etc.

38. Targeted Search
• Identify 20 target organizations
where you would like to work
• Research organizations that you
find interesting, and where you
believe you can contribute
• Look beyond the “headline
brands” to lesser-known
organizations.
• Identify who you know (and who
they know) in those organizations
• Have conversations, building
relationships, and seeking
connections to hiring managers
• Get known in your target
organizations before a job
requisition is even posted!

39. Ways To Be Proactive
• Focus a good chunk of your job search efforts on these specific organizations
• Learn as much as you can about the target employer
• Dig through website for information on products, services, officers and senior staff, internal
organization, benefits, etc.
• Follow the company on LinkedIn, and follow their blog
• GoogleAlerts for news - pending layoffs, new product introductions, mergers, new rounds of
funding, etc.
• Understand financial health (e.g. Yahoo! Finance, Bloomberg, CNN Financial, etc.).
• Reviewed latest press releases - PRnewswire, BusinessWire, etc.
• Study the process used by the target employer to fill job openings
• Regularly check the employer's website for job posting
• For example, maybe your target employer always posts new job openings on Mondays -
make sure you look then
• Speak with HR department to initiate (if possible and appropriate) the official job
application process
• Establish a contact on the "inside" to help them
• Track down LinkedIn and Twitter contacts, friends, family, neighbors, former colleagues
who worked at one of the target employers or who knew someone who worked at one of the
target employers. Then, they worked with these people, providing as much support as
possible, to identify appropriate job opportunities and get their resume submitted.
• Stay in touch with your internal contact, the HR department, and/or the hiring manager
• Nicely, politely, consistently follow up...by phone, in person, by e-mail, or even by Twitter
39

40. Where To Get Your Information
• Job sites (e.g., Glassdoor)
• Industry (or functional)
trade publications
• Company websites and
Google searches
• Analyst/industry research
reports
• ‘Best Of’ lists (e.g. best
companies for women)
• Networking

41. Word of Mouth = Networking!
• Here is an example
• The hiring manager mentions
the position to his neighbor,
who in turn tells his secretary,
whose good friend happens to
be the perfect candidate -
hiring managers appreciate
this type of hire because the
candidate comes
‘recommended’ by a trusted
source
• Developing and utilizing your
network is very important!

42. Strategies for Sticking to IT
42

43. Create a Schedule For The Week
• Take charge of your day
– avoid drifting
• Create weekly tasks
• Check off your
accomplishments
• Add extra tasks as
needed and identify
disruptions

44. Set Daily Goals
• Take a job search action every day to get
the ball rolling and it will become a habit
• One of the biggest issues for job seekers
is they simply “do stuff” and they do not
have something specific to be driving for
each day
• Have specific, daily action goals and then
track yourself - such as:
• Finish your resume?
• Find 5 target companies
• How many people you network with
• How many informational interviews you
do
• How many job applications you submit
• How many resumes you send
• How many interviews you have

45. You Feeling It?
• You don’t have to love it, but you do have to do it routinely
enough that you don’t need any emotional jolt to keep going
• Watch this video - “You’re Never Going to Feel Like It” - by
Mel Robbins at TedXSF
• https://www.youtube.com/watch?v=Lp7E973zozc

46. Step Outside of Your Comfort Zone
• Meet one new person each
week
• Attend a networking event
• Start a weekly class
• Call someone to set up an
informational interview
• Get out from behind your
computer

47. Take Care of Your Relationship
• Communicate
• Create a budget;
include things to look
forward to
• Take some space from
the arguments
• Show empathy
• Don’t give up on your
relationship
• Keep your perspective

48. Take Care of Yourself
• Essential to take care of
yourself physically
• Job search can’t be 24/7
• Take some down time to relax
• Commit to a healthy diet
• Add exercise to your daily
schedule
• It will help you perform your
best mentally and emotionally
• You’ll feel better and look
better

49. Commit to Learning a New Skill
Every Week
• Are there any programs
you’re seeing as a job
requirement?
• Learn that program – Excel,
PowerPoint, Project, etc.
• Find tutorials on YouTube
• Look up free blogs
• Most programs are designed
to be user-friendly
• Start learning
• You’ll feel empowered
• You’ll have another
marketable skill

50. What Else is On Your Plate?
• Don’t put too many things
on your plate
• Although it’s important to
stay active in outside
activities during your job
search, don’t take on too
many things that start to
put your job search
secondary to other
activities
• The more focused you
remain on your job
search, the easier that it
will be to stay motivated
towards your goal of full-
time employment
50

51. Take a Break/Reward Yourself
• Do something for
yourself - get some
exercise, go to lunch
with a friend, watch
your favorite show, you
define and plan for
your reward
• Remembering to do
things outside of the
job search for your
personal well-being is
very important part of
the job search and
your motivation
51

52. Resources
• The top 100 websites for your career
• http://www.forbes.com/sites/jacquelynsmith/2013/09/18/the
-top-100-websites-for-your-career/
• 7 Pinterest boards to follow for your career
• http://mashable.com/2013/03/10/pinterest-boards-career/
• How to use Social Media to look for a job
• http://mashable.com/2014/03/13/job-hunt-social-media/
52

53. Homework!
• Create your document or
spreadsheet!
53

54. Thank You!
robeenf@gmail.com
linkedin.com/in/robinfrank
robeenf.com
GoRebootCamp.com
slideshare.net/robeen
pinterest.com/robeen