Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
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Facebook Fan Page Strategy - Complete Guidelines for Creating and Optimizing your Page
1. How to optimize your Facebook Page for branding, engagement, fan growth, virality, and developing a network of influencers. Robin Frank beepbeep media [email_address] Facebook Page Strategy for 2011
Facebook removed this feature for all Pages and instead encourages users to use the Share button found at the bottom left of all Pages. See this entry in Facebook’s Help Center: How can people suggest my Page to their friends? However, the Suggest to Friends feature does still appear for Admins and has been moved to the top right of your Page now in the Admins area. I have heard reports that, since the Page Upgrades, the form is very buggy and that the friends don’t always receive the invites. Hopefully this is being resolved. Keep an eye on Facebook’s Known Issues Page.