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Coffee Twalk Four: Integrated Social Media Programs - Facebook, Twitter, Linkedin and more

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Social Media and Digital Strategy Consulting
Social Media and Digital Strategy Consulting

Integrating your Social Media Strategy. Navigating and Optimizing your Options

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May 19, 2009 Robin Frank @robeen @greenrobeen Coffee Twalk: 4 Integrated Social Media - Putting it all Together
Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Tips/Thoughts
 
Social Networking More Popular than Email ,[object Object],[object Object],[object Object]
 
Social Networking at it’s Finest Nov 2008
A Few Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Combo: Quant and Qual Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Return on Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips: Integrating Soc Media into your online strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Simplify Your Social Media Routine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do’s and Don’ts of Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Toolbars and Social Bookmarking
Delicious - Bookmarking
Digg - Social Content Sharing Bring New Site Visitors As a content developer you have 2 chances to impress - the headline and the content, users generally more negative (SU gives just website), more diversity in algorithm, users don’t spend a lot of time surfing - read or post and are gone.
Way more addictive/interactive, provides traffic that is more consistent, more likely to click links and will return more often, broader and more diverse audience. StumbleUpon - Community Surfing Bring New Site Visitors
The Big Three
Every Word Online = Opportunity for Branding and Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter: Deep Dive
REI - Updates and Promos
Sephora - Brand Per sonality
TJ Maxx - Conversations
Twitter Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter - Build Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter - Content Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter for (Local) Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Groups on Twitter
Look for Special Groups and Communities that Span Social Nets
Adweek: Power Moms ,[object Object],[object Object]
Twitter Moms
R.A.M.B.O. Alerts ,[object Object],[object Object]
Walmart.com - Eleven Moms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eleven Moms Community
General Walmart on Twitter
What Not to Do
Facebook vs. Linkedin
Depends on Your Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook has grown from 100m to 200m users in less than 8 months. If it were a country, it would be bigger than Brazil *Mashable.com
Facebook Fan Pages
 
Successful Fan Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dell Does it Right
 
 
 
 
 
 
 
Essential Facebook Apps for Brands
Notes
Blog RSS Feed Reader
Twitter App
Static FBML ,[object Object],[object Object]
Extended Info ,[object Object],[object Object]
Video and Flash
Something Unique
Widgets
Facebook Ads
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook - Targeting Platform
 
LinkedinGroups
Linkedin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linkedin Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Linkedin Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Linkedin Advertising
Signatures
Hyplet
Wisestamp.com
Widgetbox
Mashable.com
Thank you! ,[object Object],[object Object],[object Object],[object Object]
Time-saving apps ,[object Object],[object Object],[object Object]
 
FriendFeed ,[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Groundswell Award Winners
Mattel ,[object Object],[object Object],[object Object],[object Object]
Young & Free Alberta by Common Wealth Credit Union ,[object Object],[object Object],[object Object]
Hershey’s Bliss House Party ,[object Object],[object Object],[object Object]
Nerd Network by National Instruments ,[object Object],[object Object]
MyStarbucksIdea.com ,[object Object],[object Object]
Intuit ,[object Object],[object Object],[object Object],[object Object]
TurboTax Inner Circle
Borderless Workplace - Accenture ,[object Object],[object Object],[object Object],[object Object]
Brooklyn Museum ,[object Object],[object Object],[object Object]

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Coffee Twalk Four: Integrated Social Media Programs - Facebook, Twitter, Linkedin and more