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Coffee Twalk Two: Communication Strategies

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Social Media and Digital Strategy Consulting
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Coffee Twalk: 2 Communication Strategies May 5, 2009 Robin Frank @robeen @greenrobeen
What is Twitter ,[object Object],[object Object],[object Object],[object Object]
The Twitterverse ,[object Object],[object Object],[object Object],[object Object]
 
Basic Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Terms ,[object Object],[object Object],[object Object]
Listen: Monitor the Conversation
Monitor Brand Comments: Listen and Learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor Brand Comments: Listen and Learn ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tweetbeep.com
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Share of Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building a Community and Creating Engagement
Follow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Not all Followers are Equal ,[object Object],[object Object],[object Object]
Communication Strategies ,[object Object],[object Object],[object Object],[object Object]
What to Post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object]
Customer Service
Share links
 
Links to your site/events/podcasts
Link to relevant blog posts
 
Amplify/Spread News
 
Hold conversations
Reveal yourself - have fun
Acknowledge problems
Hold promotions and contests
Hold promotions and contests @RCABob
As a Website - Skittles Extreme Social Makeover: the official skittles website located at Skittles.com redirected their entire homepage to a twitter search for the term skittles on 3/2/09
Motrin Moms - Nov 08 ,[object Object],[object Object],[object Object],[object Object]
Ashton Kutcher: Mosquito Net Challenge to CNN
Retail: Urban Outfitters
Retail: REI - Updates and Promos
Emergency: CDC Issues Swine Flu Alerts
Disaster Preparedness Services
Updates from Anywhere
Daily Tip Series
Useful Service
Gather Customer Feedback
Happy Hour/To Go Orders/Co-Marketing
Make News - Company Brand + Personality
Multiple posters
Personality/Updates
Understand Net Promoters and Net Detractors
Social CRM for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
PR 2.0 ,[object Object],[object Object],[object Object],[object Object]
Twitip ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact me ,[object Object],[object Object],[object Object],[object Object]

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