Mattingly "AI & Prompt Design: The Basics of Prompt Design"
BUSD 703 - Foundations of Marketing: Library Resources
1. P R E S E N T E R : R O B B O H A L L
BUSD 703 LIT REVIEW:
GFU LIBRARY RESOURCES
2. OVERVIEW
Lit Review Process
Searching
• Business Source Complete
• Google Scholar
• Conference Board
How To:
• Get specific book
• Get specific article
• Browse/search a journal
3. PROCESS
1. Understand the Assignment
2. Select a Topic & Research Question
3. Research
4. Synthesize
5. Report
4. ASSIGNMENT: GOAL
• Identify relevant, appropriate literature
• Thought leaders
• Related theories
• Gaps in understanding
7. RESEARCH: TERMS
• Identify Subjects and Keywords from MSI
• Subjects
• Broad concepts
Ex: Consumer Behavior, Trust
• Keywords
• Narrow, specific
Ex: geo-polling; funnel
8. RESEARCH: SOURCES
What are “appropriate” sources?
Should mostly be:
1. Peer-reviewed journal articles
2. Academic books
3. Proceedings of academic conferences, other “gray”
literature
9. RESEARCH: TWO APPROACHES
1. Methodical, Systematic:
• Pre-determine databases, terms, dates, etc.
• Research Log (link)
• Where you've searched and how
• What you’ve found, ILL status, notes
2. Adventurous, Spontaneous:
• Jump In
• Meta-searches, ignore fields & limits
• Google Scholar
10. RESEARCH: WHERE TO LOOK
• Business Source Complete
• Google Scholar
• Conference Board
Tip: Focus on finding a good article or two, use the works cited to find
others.
http://www.georgefox.edu/offices/murdock/index.html
11. Find Specific Book:
• Moorman, C., & Marketing Science Institute. (2004).
Assessing marketing strategy performance. Cambridge,
Mass: Marketing Science Institute.
12. Find Specific Article:
• Barram, D. (2011). A Pedagogical Approach to Teaching Senior
Business Majors in a Small Liberal Arts University: Creating and
Operating a Real Business. Business Education Innovation
Journal, 3(2), 107-111.
