Email Marketing Secrets Of The Inbox - Tech Thursdays Series
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A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
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Email Marketing Secrets Of The Inbox - Tech Thursdays Series
- 1. Tech Thursdays Tech Thursdays Series Marketing Sponsored by
- 2. DESIGN MARKETING TECHNOLOGY Email Marketing Success Secrets in the Inbox Rob Ainbinder
- 3. About
- 4. BEM Facts
- 6. The Company We Keep
- 8. Today’s Delivery Schedule • Subscriber Management • List Segmentation • 7 List Growth Ideas • Effective Campaign Design • Conversion Tracking Strategies • Key Industry Benchmark Metrics • Latest Trends • One Request
- 10. DESIGN MARKETING TECHNOLOGY Subscriber Management
- 13. Subscriber Management • Listen • Reachable • Human
- 14. Subscriber Management • Subscribers (Still) Rule
- 15. DESIGN MARKETING TECHNOLOGY List Segmentation
- 16. List Segmentation • Since 2003
- 17. List Segmentation 11 Models = BBQ Heaven
- 18. List Segmentation • New! Rock Hill, SC • Not so heavenly 2+ hr drive
- 21. List Segmentation • Increased Relevance • Higher Open Rates • Higher Click Through
- 23. DESIGN MARKETING TECHNOLOGY List Growth Tactics
- 25. List Growth Tactics • Sign-up on your website • Face-to-face sign-up sheet • A link to your sign up form in your email signature • A link on your checkout/thank you page • “send to a friend” • And two more…
- 28. DESIGN MARKETING TECHNOLOGY Effective Campaign Design
- 33. Effective Campaign Design • Headline • Branding • Images • Copy • Call to Action/Offer
- 35. DESIGN MARKETING TECHNOLOGY Conversion Tracking Strategies
- 37. Conversion Tracking Strategies Pre-click Post-click
- 40. DESIGN MARKETING TECHNOLOGY Key Benchmark Metrics
- 41. Key Benchmark Metrics From the latest (Q4 2011) • Open rates (24.8%) increased quarter over quarter (11.6%) and year over year (12.2%). • Click rates decreased 0.4 percentage points (8.1% overall) from last quarter to 5.2%. They are in line with this same time last year (5.1%) and remain established over the last two years.
- 42. Key Benchmark Metrics Great News About Triggered Email • Triggered email open rates are 96% higher than regular campaign messages • Triggered click rates are 125% higher than “blasts”. For the entire report, email me: rob.ainbinder@beminteractive.com
- 43. DESIGN MARKETING TECHNOLOGY Latest Trends
- 44. Latest Trends
- 45. Latest Trends
- 46. DESIGN MARKETING TECHNOLOGY Resources & Upcoming Events
- 47. Upcoming BEM Education Center Workshops • Office 365 • Facebook & Google+ for Business • Top 10 Business Apps for Your iPad or Tablet • Email Marketing using ExactTarget® • Search Marketing: Making SEO & Google Adwords Work for Your Business • Mobile Web: Trends & Strategies
- 48. Stay In Touch Sign up for our monthly newsletter. • Digital marketing trends • Insights & more…
- 49. Stay In Touch
- 50. DESIGN MARKETING TECHNOLOGY Questions
Hinweis der Redaktion
- Email is private
- Kind of emails you get back from list members, explain their relevance and suggest how you should treat them. Don’t ignore negative customer feedback or make it difficult to send it in, explaining why
- At the end of the day subscribers still rule. Why? Spam compliants will shut down ur account. Opt-outs will reduce your effectiveness. Social Media has opened a new channel for customers to denounce you publicly. What do you do about it?
- If you segment this won’t happen.
- If you segment this won’t happen.
- If you segment this won’t happen.