Session slides for MAC281 lecture. Draws heavily on Richard Berry's 2006 article

1. Podcasting: Digital Radio and Media Convergence MAC281 [email_address] [email_address]

6. March 2005

7. Almost 1/3 of MP3 player owners downloaded audio content 6 million downloaders of audio content 11% of US population who own MP3 player Source: Pew Internet & American Life (2005)

8. Trends in podcast downloading (% of internet users) Source: Pew Internet & American Life (2008)

10. Source: BBC

11. Source: BBC Regular podcasts (1-5 per week) Monthly downloads 1 Documentaries (World Service) 1,833,428 2 Peter Day’s World of Business (Radio 4/World Service) 446,510 3 From Our Own Correspondent (Radio 4) 262,772 4 Woman’s Hour (Radio 4) 229,828 5 606 Football Phone-In (5 live) 185,397 6 Money Box (Radio 4) 148,827 7 Test Match Special (5 live Sports Extra) 109,215 8 Steve Wright in the Afternoon (Radio 4) 43,797 9 5 live’s Christmas Specials (5 live) 18,527 10 You & Yours (Radio 5) 12,064

12. Weekly podcast (1 per week) Monthly Downloads 1 Friday Night Comedy from BBC Radio 4 (Radio 4) 880,554 2 Adam and Joe (6 Music) 629,241 3 Best of Chris Moyles (Radio 1) 408,849 4 In Our Time with Melvyn Bragg (Radio 4) 322,732 5 Best of Chris Moyles Enhanced (Radio 1) 310,830 6 6 Minute English (World Service) 297,340 7 Kermode and Mayo’s Film Reviews (5 live) 276,516 8 Jonathon Ross (Radio 2) 243,434 9 Chris Evans’ Drivetime – The Best Bits (Radio 2) 238,465 10 Fighting Talk (5 live) 214,722 11 Digital Planet (World Service) 166,105 12 Talk About English (Learn English) (World Service) 156,219

29. newspaper website podcasts iPhone app institutions journalists readers bloggers

32. The Long Tail of Radio

33. The Long Tail of Radio Scarcity of frequencies Hit driven success Abundance of choice Myriad of small niches