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Demystifying Cross Media Marketing for New Revenue Growth
What is cross-media? A Cross-Media campaign is one that connects one medium to another. ,[object Object],[object Object],[object Object],[object Object]
What is multi-channel marketing? Using two or more different marketing channels simultaneously to reach a customer and increase effectiveness of marketing campaign. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One dimensional is limiting ,[object Object],[object Object],[object Object]
Why connect to the web? ,[object Object],[object Object]
Fact of life… “ 78% of all people read their mail over a trash can.” -USPS/DMA Survey
Marketers are looking for help ,[object Object],[object Object],[object Object],[object Object],“ Companies that utilize relevant graphics and text can see a 2-5X lift in response rates” Source: PODi
Mobile marketing & QR codes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QR code use cases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media “ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” “ A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. “ Just a fancy way to describe the bazillion conversations occurring online.
Social Media Across all generations, more people than ever are using social networks
Pulling it all together… social media purls email direct mail QR Codes sms text
A fully integrated multi-channel marketing solution www.BillGates.MySpecialOffer.com Real-time Dashboard
Case studies ,[object Object]
Allegheny College ,[object Object],[object Object],[object Object],[object Object]
The Challenge ,[object Object],[object Object],[object Object],[object Object]
The Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Results ,[object Object],[object Object],[object Object],[object Object]
Massachusetts College of Pharmacy & Health Sciences Boosts Alumni Reunion Participation Levels with Direct Mail Campaign MCP&HS
The Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Solution ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The campaign launch process
Next Step Please contact us for a live demo

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