How to develop new products process, tips and pitfalls

New Product Development Process Tips and Pitfalls February 2010

New Product Development (NPD) Process Prioritise ideas Create design brief Plan Test Optimise Validate Gather feedback Support Correct Protect Ramp-up Launch Gather Research Create Discover Monitor Define Develop Implement Placeholder Placeholder Placeholder

Step 1 - Discover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Good ideas rarely just happen. There needs to be a range of activities taking place to ensure that requirements and ideas are gathered from all relevant sources. You need to be very aware of what is happening in your market – who your customers are, how they are using (and abusing) your product, what their needs are, what the competition is doing and what trends are affecting your marketplace.

Discover Key activities Gather ,[object Object],[object Object],Research ,[object Object],[object Object],[object Object],[object Object],[object Object],Create ,[object Object],[object Object]

Step 2 - Define ,[object Object],[object Object],[object Object],[object Object],[object Object],During the Define stage you should aim to focus on a select few concepts to take forward and build up a clearer picture of the commercial and technical viability of your project and establish the criteria for success. The main output from this phase is a detailed product specification in addition to a clear business case to justify further investment.

Define Key Activities Prioritise ,[object Object],[object Object],Create design brief Plan ,[object Object],[object Object]

Step 3 - Develop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Having defined the potential opportunity, the development stage is when you can start to search for possible solutions for your product. It is during this phase that usability issues and alternative technologies will be explored. The development stage should be iterative with early prototypes being tested and feedback used to refine the product.

Develop Key Activities Test ,[object Object],[object Object],[object Object],[object Object],Optimise ,[object Object],[object Object],Validate ,[object Object],[object Object],[object Object]

Step 4 - Implement ,[object Object],[object Object],[object Object],[object Object],Once the concept has been agreed, the next stage is to ramp up the project ready for launch. This means liaising with the various stakeholders from suppliers to internal departments to plan for resources, logistics and operations. Good project planning is a critical factor here, including project launch plans, regular team meetings to review project progress, and contingency planning to manage risks. The culmination of this stage is the launch of the product or service, accompanied by the necessary field and customer support, and communication/PR plan.

Implement Key Activities Protect Ramp-up ,[object Object],[object Object],[object Object],[object Object],Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5 - Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object],Launching the product is not the end of the process – you need to continue to monitor sales and customer satisfaction to support your customers, make minor adjustments to the product and gather information for the next generation product.

Monitor Gather feedback ,[object Object],[object Object],[object Object],Support Correct ,[object Object],[object Object],[object Object],[object Object]

Rowan Norrie True North Innovation www.truenorthinnovation Tel: +44(0)1698 389 456

How to develop new products process, tips and pitfalls

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