Learn how to use the basics of search engine optimization to gain new readers to your blog. Used in conjunction with the One Metric Blog Scorecard found here: http://bit.ly/blog-scorecard Authors: Renee Girard and Lindsie Nelson

1. BOOST YOUR BLOG TRAFFIC
WITH SEO STRATEGIES
TRAFFIC
BUSINESS
KEYWORD/TOPIC RESEARCH
CONTENT
ON-PAGE OPTIMIZATION
INTERNAL LINKS
SOCIAL MEDIA
EXTERNAL LINKS
70%OF ALL SEARCH
TRAFFIC IS DRIVEN
BY LONG TAIL
KEYWORDS1
Research the topics for
each page to identify:
SEARCH TERMS
SEMANTIC VARIATIONS
Include keyword phrases from your
research within the followign
on-page elements:2
TITLE TAG
META DESCRIPTION
Create an editorial calendar to develop engaging,
informative, or entertaining content with a clear
call-to-action
On average, it takes at least six months to see measurable
progress with content marketing
Create an internal structure that logically
links pages together
Internal links are a top SEO ranking factor and help to
determine the relative importance of a page3
Share your content on social networks
Sharing URLs on social media gives indirect ranking signals to
search engines, and add social sharing icons to each blog post
Share your content with your
email subscribers
Add email subscription forms
Create a link acquisition strategy to help
boost domain authority and referral traffic
Reach out to anyone you mention in your blog posts
and encourage them to promote your post (egobait)
Earn links with newsworthy content (linkbait)
Get your customers and partners to link to you
Submit your blog to relevant, high-quality directories
SOURCES
1. http://moz.com/blog/illustrating-the-long-tail
2. http://moz.com/blog/visual-guide-to-keyword-targeting-
onpage-optimization
3. http://www.searchmetrics.com/knowledge-base/
ranking-factors/
4. https://econsultancy.com/reports/email-census
TOOLS
Google Tools: AdWords Keyword Planner, autosuggest,
manual searches
Buzzsumo.com
ThinkWithGoogle.com
http://www.seomofo.com/snippet-optimizer.html
#1TITLE TAGS ARE
FIRST PLACE
ON-PAGE SEO
RANKING
FACTOR3
59%OF COMPANIES ARE
INTEGRATING EMAIL
AND SOCIAL MEDIA
CHANNELS
TOGETHER4
SYNONYMS
RELATED TERMS
HEADER TAGS
COPY