Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

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Overview APIs are the glue that binds today’s Web. APIs make it possible to transform a simple enterprise Web site into a true integration platform. They create conduits that allow mobile devices to access critical enterprise applications and data. They enable effective use of the Cloud and they represent the best technology for agile partner integration. However, it is a mistake to assume that if you build some APIs, the developers will come (and the applications will appear). To maximize the benefits of your APIs, you have to reach out, engage developers and build a developer community. This webinar explores key issues around API management and developer outreach.

Technologie Business

Developers, Developers, Developers – Why
API Management Should be Important to You
 Scott Morrison  James Governor
CTO, Layer 7 Technologies Industry Analyst, RedMonk

Housekeeping
 Questions
- Chat any questions you have and we’ll answer them at the end of this call

 Twitter facebook.com/layer7

- Today’s event hashtag:
layer7.com/linkedin
- #L7webinar
layer7.com/blogs
- Follow us on Twitter:
- @layer7
- @redmonk
- @monkchips
- @kscottmorrison

Layer 7 Confidential 2

Web APIs and Enterprise: On Agility,
Community and Governance.

10.20.2005
Layer 7 Webinar April 19th 2012

No Permission Required

Source @cbtacey, AppFog
data from National Venture Capital Association and UNH Center for Venture Research

7

On Engagement

• The API Economy is a social phenomenon
• Community management is not optional – invest in people
• Your people may already be good at this
• Hiring gets easier
• Web APIs set the bar for consumability
• APIs can’t build communities

11

On Design

• Good APIs generate great PR ‐ early adopters as evangelists
• Bad APIs generate a ton of calls to your support organisation
• REST not SOAP (and definitely not WS‐*)
• JSON not XML
• API first design encourages service modularity, enabling reuse
• Easy to Learn, Easy to Use, Easy to Extend
• Minimum Progress to Declare Victory. Avoid “Requirement Creep”

12

“The lumber industry sells what used to be
waste — sawdust, chips, and shredded wood
— for a pretty profit. Today you’ll find these
by‐products in synthetic fireplace logs,
concrete, mulch, particle board, fuel, livestock
and pet bedding, winter road traction, weed
killing and more.”
Jason Fried, 37signals

13

Engagement with customers,
partners, employees,
and other stakeholders
generates data

14

• Location, location, location
• Influence patterns
• Customer service feedback
• Sentiment
• Geographical trends
• Search Findings
• Predicting retail and property sales

15

Right now, if you think of the data at all,
you probably consider it a by‐product

16

Photo credits
Breadcrumb – diongillard on Flickr
Pathway by ^riza^ on Flickr
SF in Cloud – SF Chronicle

19

Scott Morrison’s API Portal Demo
To view this section of the presentation please visit the Layer 7 Resource library.
www.layer7.com/library

Layer 7 Confidential 3

Questions?

Scott Morrison James Governor
CTO Industry Analyst
Layer 7 Technologies RedMonk

smorrison@layer7.com jgovernor@redmonk.com

Layer 7 Confidential 4

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Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

1. Developers, Developers, Developers – Why API Management Should be Important to You  Scott Morrison  James Governor CTO, Layer 7 Technologies Industry Analyst, RedMonk

2. Housekeeping  Questions - Chat any questions you have and we’ll answer them at the end of this call  Twitter facebook.com/layer7 - Today’s event hashtag: layer7.com/linkedin - #L7webinar layer7.com/blogs - Follow us on Twitter: - @layer7 - @redmonk - @monkchips - @kscottmorrison Layer 7 Confidential 2

3. Web APIs and Enterprise: On Agility, Community and Governance. 10.20.2005 Layer 7 Webinar April 19th 2012

4. Rise of the APIs 2

5. Rise of the API Giants 3

6. Fragmentation of Everything 4

7. Explosion of Forms 5

8. Language Tiers 6

9. No Permission Required Source @cbtacey, AppFog data from National Venture Capital Association and UNH Center for Venture Research 7

10. Forage 8

11. Then Forge 9

12. On Quality 10

13. On Engagement • The API Economy is a social phenomenon • Community management is not optional – invest in people • Your people may already be good at this • Hiring gets easier • Web APIs set the bar for consumability • APIs can’t build communities 11

14. On Design • Good APIs generate great PR ‐ early adopters as evangelists • Bad APIs generate a ton of calls to your support organisation • REST not SOAP (and definitely not WS‐*) • JSON not XML • API first design encourages service modularity, enabling reuse • Easy to Learn, Easy to Use, Easy to Extend • Minimum Progress to Declare Victory. Avoid “Requirement Creep” 12

15. “The lumber industry sells what used to be waste — sawdust, chips, and shredded wood — for a pretty profit. Today you’ll find these by‐products in synthetic fireplace logs, concrete, mulch, particle board, fuel, livestock and pet bedding, winter road traction, weed killing and more.” Jason Fried, 37signals 13

16. Engagement with customers, partners, employees, and other stakeholders generates data 14

17. • Location, location, location • Influence patterns • Customer service feedback • Sentiment • Geographical trends • Search Findings • Predicting retail and property sales 15

18. Right now, if you think of the data at all, you probably consider it a by‐product 16

19. Why not turn it into API? 17

20. Photo credits Breadcrumb – diongillard on Flickr Pathway by ^riza^ on Flickr SF in Cloud – SF Chronicle 19

21. 20

22. Scott Morrison’s API Portal Demo To view this section of the presentation please visit the Layer 7 Resource library. www.layer7.com/library Layer 7 Confidential 3

23. Questions? Scott Morrison James Governor CTO Industry Analyst Layer 7 Technologies RedMonk smorrison@layer7.com jgovernor@redmonk.com Layer 7 Confidential 4

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Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk