iCareU is an innovative usage-based insurance product developed by DeepBiz Technologies for the Indian motor insurance sector. It analyzes driving patterns using GPS, OBD II, and mobile devices to determine premium discounts of up to 30% for customers and reduce claims by up to 60% for insurers. iCareU aims to incentivize safe driving behaviors and make insurance more engagement-driven through real-time tracking and rewards for add-on services. The founders believe this approach can help lower costs for both customers and insurers while increasing loyalty, similar to how mobile phone and life insurance markets evolved in India with increased usage and customization.