This document outlines DJ Moody McFly's plans to promote and distribute his upcoming EP "Intergalactic Energy" featuring the singles "Space Troopers" and "Smoke and Mirrors". It discusses building awareness through social media, performances, radio spots and contests. It also details the distribution chains and strategic partnerships for CDs, vinyl records, and online distribution. Finally, it mentions future services like a nightclub and video game edition as well as promoting future releases.

1. DJ Moody McFly

2. Intergalactic Energy
EP
DJ Moody McFly
• Featuring New Single
“Space Troopers” and
“Smoke and Mirrors”
• In Stores May 2010
Intergalactic Energy

3. Strengths and Weaknesses
Strengths Weaknesses
Very Portable Limited Budget
Big Target Market A lot of Competition
Multiple Genres Low Awareness in Market

4. Building Awareness
• DJ Moody McFly has many fan pages on social networks such as Facebook,
Purevolume, Youtube, Bleep and Myspace.
• Promotion will be done at Ultra Music Festival by handing out glow sticks
with DJ Moody McFly written on them, as well as a code for a free
download on his NIMBIT site.
• DJ Moody McFly will be performing at many spring break parties as well as
hosting contests during the day, on the beach to win free goods.
• Radio spots are very good for building awareness as well, and DJMM has
been set up to air on 1Club.FM in Chicago as well as Live365 and internet
radio station.

5. CDs Vinyl
15 Tracks
$12.99 in Collectors Edition/DJ Edition
stores
$10.99
Download
$19.99
.99 Singles

6. Online Distribution
Chain
iTunes eCast
DJ Moody
CataPult VCast iLike Consumers
McFly URGE PureTracks
Catapult charges a setup fee of $25 per album
95% of all payouts on sales are paid to the artist

7. CD Distribution Chain
Uncle Sams Music
DJ Moody Disc IndieRec UrbanWax
McFly Makers Independant Records FYE
Disc Makers charges approx .75 cents each
Consumers
for 20,000 units in 4-panel digipaks
IndieRec Charges $295 for the first title and $150 per title in the
same year. Additional one year options are available for $100

8. Vinyl Distribution
Chain
The Record Bin
DJ Moody Pirate City Hall Park Ave CDs
Music Stack
McFly Press Distribution zzSounds
Consumers
Pirate Press will manufacture vinyl for
$1.33 per record

9. Strategic Partnerships
Technics
• $89.99
Head Phones • DJ Moody McFly
Model With
Custom Graphics
and colors
• This will be an
endorsement to
help in building
awareness which
will result in
higher sales of the
album

10. Strategic Partnerships
• Belvedere will
sponsor and
album release
party at Club
Space in Miami
• DJ Moody McFly
Custom Designed
Bottle

11. Future Services
• DJ Moody McFly
is pending his own
nightclub in Miami
• Galaxy Night Club
with a Space
Theme

12. Future Services
• DJ Hero McFLy
Edition
• Build a bigger fan
base
• Boost Publicity
and Popularity.

13. Promoting Future Releases
• Promote on DJ gear
websites such as Planet
DJ, Musicians Friend,
123DJ etc
• Hire street teams
• Post webstreams of live
shows for viewers to
experience online.
• Buy online
advertisements on
Pandora, iTunes and
Twitter etc