Learn SEO - Belmont University Dr Simmons Class

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Learn SEO lecture by Ross Jones of 2 the Top Web Design & Promotion. Presented to Dr Simmons 3 IT classes at Belmont University in Nashville, TN.

Bildung

Belmont
SEO
101

What’s a
Search
Engine?

Belmont
SEO
101 SEO
“…process of
improving the
visibility of a
website or a web
page in a search
engine’s “natural”
search results”

Belmont
SEO
101 Google

Organic with
Rich Snippet
“Author Highlighting”

Belmont
SEO
101 Google

Only 1 traditional
“Organic Result”

Belmont
SEO
101 The $200,000,000,000 Idea

Google was the 1st search engine to use the value of links to help rank pages in their results.
PageRank (named for founder Larry Page) is assigned to each webpage.
This was a HUGE leap forward in serving more relevancy with less spam.

Belmont
SEO
101 In the Beginning
1990 - Archie
Searched early Internet
File Names via FTP
1991 - Veronica
Gopher Protocol
Very Easy Rodent-Oriented Net-wide Index to Computer Archives
1993 - Jughead
1993 - World Wide Web Wanderer: 1st Web Robot
1993 –ALIWEB:1st crawl meta data&allow submission
1994 – WebCrawler: Indexed entire pages
1994 – Lycos: Introduced Word Proximity Bonus
1995 – AltaVista: Fast, Fresh

Belmont
SEO
101 Why Google Won
•More Relevant Results
•Faster
•Much More Simple
•Less Spam

Belmont
SEO
101 Google

Organic
Results
aka
Plain Old
Google

Belmont
SEO
101 What are the Right Words?

Belmont
SEO
101 What are the Right Places?

Belmont
SEO
101 Google

Right Words in the Right Places

Links
+1’s

Want to Learn More?

• Write a blog post about today
• Get the infographics
• Nashville SEO Group: 2/28 6:30p
• 2theTopDesign/connect

615.715.9099 - ross@2theTopDesign.com

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Learn SEO - Belmont University Dr Simmons Class

1. Belmont SEO101

2. Belmont SEO 101 What’s a Search Engine?

3. Belmont SEO 101 What’s Optimization?

4. Belmont SEO 101 SEO “…process of improving the visibility of a website or a web page in a search engine’s “natural” search results”

5. Belmont SEO 101 Google

6. Belmont SEO 101 Google Organic with Rich Snippet “Author Highlighting”

7. Belmont SEO 101 Google Local Results

8. Belmont SEO 101 Google Blended Result

9. Belmont SEO 101 Google AdWords

10. Belmont SEO 101 Google Only 1 traditional “Organic Result”

11. Belmont SEO 101 The $200,000,000,000 Idea Google was the 1st search engine to use the value of links to help rank pages in their results. PageRank (named for founder Larry Page) is assigned to each webpage. This was a HUGE leap forward in serving more relevancy with less spam.

12. Belmont SEO 101 In the Beginning 1990 - Archie Searched early Internet File Names via FTP 1991 - Veronica Gopher Protocol Very Easy Rodent-Oriented Net-wide Index to Computer Archives 1993 - Jughead 1993 - World Wide Web Wanderer: 1st Web Robot 1993 –ALIWEB:1st crawl meta data&allow submission 1994 – WebCrawler: Indexed entire pages 1994 – Lycos: Introduced Word Proximity Bonus 1995 – AltaVista: Fast, Fresh

13. Belmont SEO 101 Why Google Won •More Relevant Results •Faster •Much More Simple •Less Spam

14. Belmont SEO 101 The $200,000,000,000 Idea Google was the 1st search engine to use the value of links to help rank pages in their results. PageRank (named for founder Larry Page) is assigned to each webpage. This was a HUGE leap forward in serving more relevancy with less spam.

15. Belmont SEO 101 Google Organic Results aka Plain Old Google

16. Belmont SEO 101 How Does Google Work?

17. Belmont SEO 101 Right Words

18. Belmont SEO 101 Right Places

19. Belmont SEO 101 What are the Right Words?

20. Belmont SEO 101 What are the Right Places?

21. Belmont SEO 101 Google Right Words in the Right Places Links +1’s

22. Want to Learn More? • Write a blog post about today • Get the infographics • Nashville SEO Group: 2/28 6:30p • 2theTopDesign/connect 615.715.9099 - ross@2theTopDesign.com

Learn SEO - Belmont University Dr Simmons Class

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