Rachel Metscher (@rachelmetscher)

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Focused Energy. Uncompromising Tenacity. Confident Problem Solver. I am a leader that creates change and drives results. Most of my responsibilities have been to build departments and create structure from ambiguity. I am most successful when I can focus my efforts to maximize public relations and marketing activities to tell customers' stories. I thrive in an organization who need to build a sustainable, strong brand among their house of brands. Building programs from disparate groups is a challenge I enjoy.

social media content marketing content curation social media strategy social media training social networking marketing strategy public relations social media policy social media marketing communications brand activation campaign blogger branding corporate communications retail linkedin professional development personal branding promotion marketing integrated communications writing google authorship search engine optimization employee brand advocacy social strategy higher education enrollment management blog k12 brand

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Rachel Metscher (@rachelmetscher)

Social Media Strategy on a Budget: GSMI Social Media Strategies Summit 2014

Social Media Workshop

From the Corporate Social Media Trenches: 4 Lessons in Centralized #SocialMedia Strategy

How to Embrace Social Media in Your Student Outreach

Content Marketing Road to Success

The Power of One Brand To Change the World, One Outfit at a Time

Social Media and K-12

Branding You: Seven Steps to Build Your Online Brand

Google Authorship: How it Impacts SEO and Online Visibility

Managing Content within Content Marketing

Rebranding Project:Speakeasy Retold

Dress Smart Mummy: Blogger Activation Campaign