For educational purposes, shared how retail brand Boden could leverage mommy bloggers in their marketing outreach. This presentation outline the why bloggers are important in Boden's influencer marketing programs.

1. Rachel Me
Dress Smart Mummy: Blogger Activation
Campaign

2. Boden is a £265 million U.K. retailer that
fancies dressing the country’s yummy
mummies

3. While Boden’s cheeky personality is evident
on its website and social channels, there’s an
opportunity to engage with their mummy
bloggers.

4. Why Mummy
Bloggers?
Boden’s target is
35-year-old women
who have children,
and for whom the
most important
thing is style.

5. Dress Smart Mummy: Blogger Outreach
Campaign
Mummy bloggers are VERY influential. Fifty percent of women have
made a purchase based on a blog recommendation. Ninety-three
percent of mummies use social media to research products before
buying.

6. Blog: Adds some moxie to your website
by giving mummies a place to share
their reviews and advice to others
Smart Mummies

7. Smart Mummies
Autumn Calling: This Season Picks by Sally,
Who’s the Mummy
Smart Mummies blog: Integrate your
Pinterest content here & give bloggers a
space to share
More Gorgeous Things
Mummy Knows Best Blogs
Who’s the Mummy
Actually Mummy

8. Why not include
Smart Mummy
Bloggers in your next
advertising
campaign?
Share it on your social
channels
and
e-mail campaigns

9. BECAUSE
MUMMY DOES
KNOW BEST.
Smart Mummies connect with Boden’s target
audience and uses bloggers who love it to
evangelize the brand.