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                                              12 – 14 December 2011 Victoria Park Plaza, London, United Kingdom
   Hear from:

    Andrew Edison
    Vice President EMEA
    AT&T                                                                                                   Talking Machine

    Marc Sauter
    Global Director of M2M
    Business Development
    Vodafone


    Angel David García Barrio
    Head of Strategy and Alliances
    –Global M2M
    Telefónica
                                     Strategy and Opportunity in embedded mobile for telecom
    Stephan Keuneke                  operators, MVNOs and their partners
    Head of M2M pricing and
    Business models
                                     Navigate the challenges of incorporating M2M into your business model –
    Deutsche Telekom
                                     can operators provide more than basic connectivity?
                                     Gain insights from operators already boosting their revenue through M2M and learn from their
    Thierry Zylberberg
                                     strategy. Hear from AT&T, Deutsche Telekom and Vodafone. See page 4...
    Executive Vice President and
    Head of eHealth
    France Telecom                   Identify the key areas for growth in the M2M market
                                     Learn from detailed analyses of each major industry verticals and discover which will be most
    Edward Candy                     profitable with sessions from Telenor Connexion, Cable and Wireless, Life Belarus and France
    CTO                              Telecom. See page 4...
    3 Group
                                     Optimise your service offering through strategic partnerships
                                     Explore the impact of partnerships along the M2M value chain and learn from Telefónica, Turkcell
    Matteo Gatta
                                     and Belgacom. Build your own partnerships with over 8 hours of joint networking time with our co-
    Chief Innovation Officer
    Belgacom                         located event ‘Connected Vehicle World’. See page 6...


                                       M2M World is is Co-located!
    Robert Brunbäck                                                                             Conference introduction          page 2
    Head of M2M Market Strategy        M2M World will be co-located with the inaugural
    Telenor Connexion                                                                           Key speakers                     page 3
                                                                                                Full conference programme        pages 4 - 6

    Emmanuel Routier                            www.terrapinn.com/connectedvehicles
                                                                                                All booking offers and options   back page
    Director of International
    M2M Centre                         What does this mean?
    Mobistar                           Although separate events, both conferences will take
                                       place in the same venue at the same time. Participants
                                       will benefit from shared content and joint networking,
    Marc Overton                       allowing you to meet all delegates from both
                                       conferences! See page 2 >>
                                                                                                Book early and SAVE £££s!
    Vice President of wholesale
    and M2M
    Everything Everywhere                                                        www.terrapinn.com/m2m

    Dr Gopi Kurup                                               Sponsored by:                           Organised by:
    CEO
    Telekom Malaysia Research
    and Development




       BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
Book early and save                                                                                                          M2M World Europe 2011



                                       Europe’s premier conference focusing on the opportunity
    Book early to                      M2M and connected devices bring to telecom operators and
     save £££s                         MVNOs
                                       Developing a commercial strategy for the
        See page 8 for details
                                       M2M industry
                                       With margins from traditional services continuing to decline,
                                       telecom operators are increasingly seeking opportunities for
                                       new areas for revenue growth. M2M services present a key area
                                       for rapid growth and operators are now looking to understand
      Operators who                    how to successfully enter the M2M market. Can operators pull
    have attended other                together a fragmented market to offer end to end solutions, or
      Terrapinn telco                  will their role simply be connectivity? Increasingly, operators are
                                       recognising that a new strategy for the M2M market is necessary
      events include:                  and innovative business models must be used.

    •    AT&T                           However, identifying the best ways to monetize M2M and build
                                       revenue in a fragmented value chain is proving difficult.
    •    BT
                                       See page 4...
    •    BICS
    •    Deutsche Telekom              Gain the essential knowledge needed to examine the                      Building strategic partnerships
    •    France Telecom                opportunities in each of the industry verticals and ensure
                                                                                                               With the M2M value chain being divided, operators are seeking
                                       diversification into the right areas.
    •    Telecom Italia                                                                                        to build strong partnerships across the value chain. Operators
    •    Du                                                                                                    recognise mutually beneficial partnerships are key to successful
                                       M2M World evaluates the prospects for each industry verticals
                                                                                                               entry into the M2M market and are keen to gain control in the
    •    Telefonica                    and the specific challenges and opportunities in entering niche
                                                                                                               multiplayer industry. See page 4...
    •    Telenor                       markets. See page 4...
    •    Mobile Telesystems
                                       Examine the role of the Cloud in the M2M                                 M2M World 2011 is co-located with
    •    Verizon                       market                                                                   ‘Connected Vehicle World’ 2011
    •    Level 3                       M2M World 2011 analyses the role of cloud computing in
    •    Rostelecom                    allowing more efficient M2M connections and delivers case                Connected Vehicle World 2011 explores the world of
    •    PCCW Global                   studies on the benefits of using a cloud computing platform              intelligent transport systems, connected applications in the
                                       to add value. Can cloud computing offer more intelligent                 automotive industry and the networks that support them.
    •    Everything                    management of networks? See page 5...
         Everywhere                                                                                             Connected Vehicle World is the premier European
    •    3 Group                       Acquiring M2M customers – new channels for                               conference for senior decision makers from Automakers,
    •    Sprint                        a new industry                                                           OEMs and wireless carriers.
    •    Telekom Austria               Operators are seeking to build a new customer base for the M2M
                                       industry, How can operators engage with the M2M customer                 The co-location of ‘M2M World’ and ‘Connected Vehicle
    •    TDC                                                                                                    World’ will bring the benefits of joint networking and shared
                                       and create bespoke solutions? See page 5...
    •    Vodafone                                                                                               content, allowing you to meet key prospects from across the
    •    Starhub                       In order to successfully build an M2M customer base, operators           M2M value chain.
    •    Telekom Malaysia              are looking to construct an aggressive pricing strategy. Despite
    •    Eircom                        this objective operators want to learn how to price long contracts
                                       with high volumes and low ARPU. See page 4...
    •    Virgin
    •    China Telecom
    •    Tata Communications
    •    Qtel
    •    Saudi Telecom                                                             CONFERENCE OVERVIEW
         Company
    •    OTE                                              Monday                                        Tuesday                                 Wednesday
                                                       12th December                                 13th December                            14th September
    •    China Unicom                                    See page 4                                  See page 4 & 5                              See page 6
    •     Gateway
          Communication
    •     Telecom Argentina                   Main Conference Day                             Main Conference Day
    •     iBasis                                     One                                             Two
    •     KPN                                                                                                                           Telematics Focus Day
    •     Turk Telekom                          “M2M Strategy and                             “Differentiating your
    •     NTT America                            Business Models”                               M2M Offering”
    •     Colt
                                                Networking shared with                          Networking shared with                   Content and Networking
    •     Cogent
                                                                                                                                              shared with
          Communications
    •     Cable & Wireless
          Worldwide




2              BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
www.terrapinn.com/m2m                                                                                                Book early and save



                                                            Learn from an outstanding line
  8 key reasons to attend                                                                                                Something to
                                                            up of speakers
                                                                                                                            say?
1. Understand how to incorporate M2M into
your business model.                                                    Andrew Edison                                       Talk to us about
Hear Deutsche Telekom evaluate the business
models needed for the M2M industry and Telekom
                                                                        Vice President EMEA                                   sponsorship
                                                                        AT&T                                                 opportunities
Austria identify the best pricing strategy for M2M.                     Gain insights from Andrew Edison as he
See page 4...                                                           uncovers how operators can take control
                                                                        of the M2M value chain and maximise              Call Rebecca Mantle
2. Investigate the benefits of working with                             revenue growth. See page 4...                    on +44 (0) 207 092
MVNOs                                                                                                                            1194
Examine the prospects held in MVNOs and understand
the potential for quick access to into different industry
verticals. Hear from the Founder of MVNO Stream                         Marc Sauter
Communications and CEO of Aeris. See page 5...                          Global Director of M2M Business
                                                                        Development
3. Unearth the potential held by different
industry verticals
                                                                        Vodafone
                                                                        Join the debate with Marc Sauter and
                                                                                                                          Save 25%
Learn from France Telecom, Cable and Wireless                           examine whether operators are able to
Worldwide, Telenor Connexion and Life Belarus                           provide more than just basic connectivity.       Why not send your
as they deliver detailed case studies on the most                       See page 4...                                     team and save
profitable industry verticals. See page 4...                                                                                  more?
4. Learn from key players looking to provide                                                                              Send 3 delegates:
                                                                        Stephan Keuneke
more than basic connectivity                                            Head of M2M pricing and Business                 Save an extra 10%
Vodafone, AT&T, Belgacom and Mobistar debate the                        Models
potential for building revenue through delivering end-to-               Deutsche Telekom                                  Send 6 delegates:
end solutions. See page 4...                                            Stephan will use his years of experience         Save an extra 20%
                                                                        in the M2M industry to identify ways to
5. Navigate through the different options for                           pull a fragmented industry into a workable        Send 8 delegates:
partnerships                                                            business model. See page 4...
Identify the different strategies for M2M partnerships;
                                                                                                                         Save an extra 25%
will horizontal or vertical focus be best? Turkcell and
Telefonica uncover the advantages and drawbacks of
                                                                                                                         To register a group
focussing on each vertical. See page 4...                               Angel David Garcia Barrio                        call +44 (0) 207 242
                                                                        Head of Strategy and Alliances – Global                  2324
6. Examine the benefits of using a cloud                                M2M
computing platform to enhance your M2M                                  Telefónica
offering                                                                Learn from Angel’s expertise in the M2M
Digicel and Interoute debate the uses of cloud                          industry as he evaluates the need to meet
                                                                        consumer demands and offer tailored
computing in M2M. Can the cloud help implement VAS
                                                                        M2M solutions. See page 5...                         "With M2M
and applications that will enhance user experience?
See page 5...                                                                                                             becoming a key
                                                                                                                           area for Telcos
7. Identify the key technologies to boost your
M2M performance                                                         Robert Brunbäck                                     this summit
3 Group and Telekom Malaysia navigate the different                     Head of M2M Market Strategy                          will provide
technologies to ensure a reliable and secure M2M.                       Telenor Connexion
See page 5...                                                           Robert Brunbäck tackles the growing                   a premier
                                                                        world of consumer electronics and                    opportunity
8. Network across the whole M2M value                                   evaluates the implications of mass M2M
                                                                        demand. See page 4...                               to exchange
chain
Gain valuable insights in the telematics industry                                                                           insights and
through share content with Connected Vehicle World                                                                        experiences on
featuring presentations from Nissan, Audi, BMW and                      Thierry Zylberberg
Volvo. See page 6...                                                    Executive Vice President and head of               how M2M will
                                                                        eHealth                                           be vital to future
                                                                        France Telecom
                                                                        Thierry Zylberberg shares his extensive               growth for
 The Terrapinn difference                                               knowledge of the health industry and
                                                                        uncovers the opportunities held for
                                                                                                                              operators"
Terrapinn events create exciting places to...                           operators. See page 4...
                                                                                                                             Mark Sauler
• interact and grow knowledge                                                                                              Global Director of
• meet and make contacts
                                                                        Edward Candy                                        M2M Business
• become inspired and re-energised                                      CTO                                                  Development

 use your brain                                                         3 Group
                                                                        Ed Candy navigates the challenges of
                                                                        standardisation across the M2M industry.
                                                                        See page 5...
                                                                                                                              Vodafone




          BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508       3
Book early and save                                                                                           M2M World Europe 2011



                                        CONFERENCE DAY ONE – MONDAY DECEMBER 12

    08.00   Registration and refreshments
                                                                                         GAINING A COMPETITIVE ADVANTAGE THROUGH
    09.00   Chairman’s opening remarks                                                            STRATEGIC PARTNERSHIPS
            Matt Hatton, Director, Machina Research
                                                                                 13.30   Panel discussion: Adopting the best market strategy –
            IDENTIFYING THE OPERATORS ROLE IN THE M2M                                    General partnerships Vs vertical focus?
                            ECOSYSTEM                                            	   	   • Does a vertical focus ensure greater expertise?
                                                                                 	   	   • Building revenue streams through general partnerships
    09.10   Keynote: Slicing up the m2m value chain – how can                    	   	   • Can operators compete with more niche players?
            operators gain control?                                              	   	   • Assessing the feasibility of switching between industries –
    	   	   • Capitalising on the evolving world of embedded connectivity                    changing strategy for each industry vertical
    	   	   • Working in a multiplayer industry – understanding the role of              Ethem Eldem, Head of Partnership Management and Corporate
               partnerships                                                              Products, Turkcell
    	   	   • Adjusting business models to successfully monetize m2m                     Angel David Garcia Barrio, Head of Strategy and Alliances-
    	   	   • Identifying crucial technologies – which will be key for the               Global M2M, Telefonica
               future of m2m:                                                            Carlos Julio Lourenco, Head of M2M Unit, Optimus
               - Next generation networks?
               - IPv6?                                                           14.20   Accelerating growth through joint ventures and strategic
               - Cloud?                                                                  partnerships
            Andrew Edison, Head of EMEA, AT&T                                    	   	   • Evaluating the increasing m2m competition
                                                                                 	   	   • Identifying successful partnerships for mutual benefit
    09.40   Developing an approach for the m2m industry – identifying            	   	   • Addressing multiple partnerships along the value chain
            the best M2M platform                                                	   	   • Offsetting ROI with joint venture objectives
    	   	   • Integrating varying aspects of m2m                                 	   	   • Increasing coverage through international partnerships
    	   	   • Choosing a successful market strategy                                      For sponsorship opportunities contact Rebecca Mantle on
    	   	   • Positioning and packaging your offer – how can this be                     +44 207 092 1194
                communicated in the industry?
    	   	   • Leveraging your existing brand to enhance m2m market share                      FOCUSSING ON INDUSTRY VERTICALS
            For sponsorship opportunities please call Rebecca Mantle
            on +44 207 092 1194                                                  14.50   Examining the advantages of mobile penetration to other
                                                                                         industries
    10.10   Keynote panel debate: Can operators provide more then                	   	   • Working with government to engage public in M2M
            basic connectivity?                                                  	   	   • Assessing the value of embedded connectivity for community
    	   	   • Understanding how to build revenue growth through                             enhancement
                delivering end-to-end solutions                                  	   	   • Building on M2M to improve banking and mobile payments
    	   	   • Can adding applications and VAS increase ARPU?                             Ozcan Ermis, CEO, Life Belarus
    	   	   • Examining the benefits of delivering ‘managed connectivity’
    	   	   • Does ‘basic connectivity’ offer lower ROI?                         15.20   Afternoon refreshments and networking
            Marc Sauter, Head of Global M2M Business Development,
            Vodafone                                                             15.50   Utilities: Cable and wireless’ energy metering initiative
            Matteo Gatta, Chief Innovation Officer, Belgacom                     	 	     • Ensuring reliability across the grid
            Emmanuel Routier, Director of M2M and International M2M              	 	     • Leveraging next generation network services for intelligent
            Centre, Mobistar                                                                 data management
            Craig Wood, Global Head of M2M, Logica                               	   	   • Providing real time information solutions
                                                                                         Amy Cooke, Strategic Business Development Director, Cable
    10.50   Morning refreshments shared with                                             and Wireless Worldwide

                                                                                 16.20   Mhealth: France Telecom’s eHealth strategy
        OVERCOMING BUSINESS MODEL & BILLING CHANGES                              	 	     • Building mobile health communication networks
                                                                                 	 	     • Guaranteeing seamless transfer of information
    11.20   Generating a new billing approach for the ‘internet of things’       	 	     • Analysing key growth potential in the eHealth industry
    	 	     • Viewing pricing and billing models as a key differentiator         	 	     • Targeting eHealth services – the importance of recognising
    	 	     • Operating in a highly competitive market                                      audience demands
    	 	     • Dealing with new pricing requirements:                                     Thierry Zylberberg, EVP and Head of eHealth, France Telecom
               - Low ARPU
               - High volumes                                                    16.50   Consumer Electronics: Delivering m2m to the mass market
               - Long contract                                                   	 	     • Examining the potential boom for embedded connectivity in
            Phat Huynh, Head of M2M, Telekom Austria                                        consumer electronics
                                                                                 	   	   • Coping with the demand on the network – will consumer
    11.50   Pulling together a fragmented market – building a successful                    m2m place a strain on the network
            m2m business model                                                   	   	   • Accelerating market entry for the next generation of
    	   	   • Viewing ‘connectivity as a commodity’                                         connected devices
    	   	   • Incorporating applications and VAS into the model                          Robert Brunback, Head of M2M market Strategy, Telenor
    	   	   • Benefitting from the ‘economies of scale’ in the m2m                       Connexion
                industry
    	   	   • Including multiple partnerships into the business model            17.20   Chairman’s closing remarks
            Stephan Keuneke, Head of M2M Pricing and Business models,
            Deutsche Telekom                                                     17.30        Networking Drinks reception with

    12.20   Networking Lunch shared with




4             BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
www.terrapinn.com/m2m                                                                                             Book early and save



                                     CONFERENCE DAY TWO – TUESDAY DECEMBER 13

08.00    Registration and refreshments                                                •  Forecasting the progression of m2m as an international
                                                                                         service
09.00    Chairman’s opening remarks                                                   • Overcoming the challenges of deployment and roaming
                                                                                         availability
             DIFFERENTIATING YOUR M2M OFFERING                                        Helene Hartlief, Head of M2M Marketing, KPN

09.10    Keynote: Delivering an optimum service to increase market            13.00   Networking Lunch Shared with
         share
	    	   • Building volumes through ensuring QoS and reliability
	    	   • Guaranteeing secure services – a key differentiator?                                MVNO: HOW FAR CAN M2M GO?
	    	   • Does level of service rely solely on the investment level?
	    	   • Enhancing your offering through VAS and ‘platform as a             14.15   Accelerating and enabling m2m innovation through MVNO
            service’                                                                  technology
         Marc Overton, Vice President Wholesale and M2M,                      	   	   • Profiting from self management of network services
         Everything Everywhere                                                	   	   • Providing multifunction services – is this more efficient as an
                                                                                          MVNO?
09.40    Staying ahead with cloud advantages                                  	   	   • Gaining improved access to markets – increasing m2m
	 	      • Improving m2m accessibility through the cloud – creating                       expansion
            ‘availability anywhere’                                           	   	   • Delivering on a world class roaming strategy – assessing the
	    	   • Pulling a fragmented market together through cloud services                    global advantages of MVNOs
         • Can cloud computing help to lower unit costs for m2m?                      Nigel Chadwick, Managing Director and Founder,
	    	   • Managing capacity and network traffic via the cloud                        Stream Communications
         David Hodgers, Group Director of Products, Digicel
                                                                              14.45   Panel debate: Successfully partnering with MVNOs
10.10    Enhancing m2m services through a cloud computing platform            	 	     • Are MVNOs just a second ‘go to market’ option?
	 	      • Creating a more user- centric m2m offering with the cloud          	 	     • Can MVNOs provide an advantage when working within a
	 	      • Analysing mass volumes of data using the cloud – increasing                    specific industry vertical?
            operators’ control                                                	   	   • Reducing time to market through an MVNO m2m strategy
	    	   • Reducing infrastructure costs while meeting the dynamic            	   	   • Using MVNOs to develop bespoke , turnkey solutions
            needs of m2m                                                              Nigel Chadwick, Managing Director and Founder,
	    	   • Benefitting from cloud as a versatile platform                             Stream Communications
         Mark Lewis, Director Services Development, Interoute                         Marc Jones, CEO, Aeris
                                                                                      Jacques Bonifay, CEO, Transatel
10.45    Morning refreshments and Networking shared with
                                                                              15.30    Afternoon refreshments and                  with



         FILLING YOUR PIPELINE – HOW TO AQUIRE M2M
                         CUSTOMERS                                                    SUCCESSFULLY DEPLOYING YOUR M2M SERVICE

11.15    Engaging with the enterprise m2m customer –                          16.15   Determining the key factors for m2m roll-out
         understanding and meeting consumer demands                                   • Identifying the best hardware and software to minimise
         • Identifying ‘who owns the customer’                                           operation costs
            - Direct Vs indirect channels                                             • Subsidising investment requirements through partnerships
	    	   • Which services will add value and contribute to meaningful                    and joint deployment
            customer experiences?                                                     • Standardising connection across multiple platforms
	    	   • Altering customer adoption channels for the m2m market                     • Overcoming challenges of network scalability – meeting
	    	   • Creating tailored services – adjusting for customers in                       unique networking requirements
            differing industries                                                      Ed Candy, CTO, 3 Group
         Angel David Garcia Barrio, Head of Strategy and Alliances –
         Global M2M, Telefonica                                               16.45   Understanding the importance of IPv6 – meeting the
                                                                                      explosion in connections
               THE EVOLUTION OF DATA ROAMING                                          • Looking to IPv6 as an enabler of long term m2m growth
                                                                                      • Improving seamless connection through IP technology
11.45    Overcoming challenges of ‘between - network’ roaming                         • Enabling a smooth transition from IPv4
	 	      • Developing roaming agreements – assuring mutual benefits                   • Rolling out IPv6 – overcoming replacement challenges
	 	      • Enabling real time tracking across networks for time-critical              Dr Gopi Kurup, CEO, Telekom Malaysia Research and Design
            services
	    	   • Partnering with SIM manufacturers to offer a standardised          17.15   Chairman’s closing remarks
            solution
	    	   • Overcoming the challenges of deployment and roaming                17.25        Networking Drinks Reception
            availability
         Emmanuel Routier, Director of M2M International Centre,
         Mobistar
                                                                                  Remember to book early to Save £££!
12.15    Examining the outlook for the globalisation of m2m
         • Developing mobile aware platforms                                          See page 8 for packages and prices
         • Can m2m be standardised to work for cross boarder
            connection?
         • Driving ARPU for m2m through international service provision




           BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508                5
Book early and save                                                                                              M2M World Europe 2011



                                      WEDNESDAY DECEMBER 14 - TELEMATICS FOCUS DAY

    08:30    Registration                                                         	   	   •  Educating customers on the effective use of new services
                                                                                  	   	   •  Maximising telematics potential in localised markets
    09:00    Chairman’s opening remarks                                           	   	   •  Providing dynamic real-time location based services
                                                                                             combined with mobile marketing in apps
        ENSURING INTEROPERABILITY WITH STANDARDISATION                                    Ethem Eldem, Head of Product & Partnership, Turkcell

    09:10    Creating a standard for Smartphone connectivity                      12:55   Infrastructure enabling mass connected vehicles
    	 	      • Learn of the features and benefits of Terminal Mode as             	 	     • Requirements that connectivity architectures needs to fulfil
                 technical standard to connect full Smartphone capabilities to    	 	     • Effectively seeing each car as a node in the network
                 a vehicle                                                        	 	     • Separating in-car and out-of-car connectivity for security
    	    	   • Providing personalized and relevant value added services                   Dirk Schlesinger, Head of Automotive, Cisco Systems Gmbh
    	    	   • Bringing mobile innovation and speed into the vehicle and
                 increasing driver experience and safety with Terminal Mode       13:15   Networking Lunch
             Floris Van-de-Klashorst, Director Automotive Services, Nokia
                                                                                  14:15   Panel: Helping auto OEMs meet the potential of telematics,
    09:30    Enabling the commercial success of services with standards                   while maximising revenue
    	 	      • Developing the standards to make solutions scalable and            	   	   • Generating revenue from connected vehicles
                 testable                                                         	   	   • Understand data usage trends in the connected vehicle
    	    	   • Integrating ICT solutions over IP networks for innovation          	   	   • Identify where current networks will have to upgrade
    	    	   • Developing collaborative ecosystems to deploy service platforms    	   	   • Viewing vehicles as a part of the wider M2M ecosystem
             Graziella Spinelli, Senior Project Manager, Services Platforms
             Innovation, Telecom Italia                                                          ENSURE VEHICLE EVOLUTION AND
                                                                                                GENERATE LOYALTY WITH AUTO-APPS
        MAKING PORTABLE AND EMBEDDED SOLUTIONS WORK
                                                                                  15:00   Overcome the long development lifecycles with apps
    09:50    How advanced voice recognition will reduced driver distraction       	 	     • Providing third parties developers with the vehicle APIs to
             Vlad Sejnoha, Chief Technology Officer, Nuance                                   allow access to all sensors
                                                                                  	   	   • Maximising revenue in smartphone HU and embedded HUs
    10:10    The right connectivity approach for each customer                    	   	   • Evolving the smartphone appstore model to automotive users
    	 	      • What connectivity solution will maximise user experience?                  Niclas Lindmark, Head of IQon, SAAB
    	 	      • Satisfy customer demand without pay monthly contracts
    	 	      • Embedding apps to improve customer experience                      15:25   Engaging the developer community to create auto- apps
    	 	      • Maximise the revenue potential of the Chinese market               	 	     • Developing the structures to support developers long-term
             David McClure, Director of Telematics and ITS, SBD                   	 	     • Enabling developers to effectively test in car-apps
                                                                                  	 	     • Create the developer audience needed for auto-app stores
    INTELLIGENT NAVIGATION AND LOCATION BASED SERVICES                            	 	     • Best practice case studies from other industries engaging the
                                                                                             developer community
    10:35    Generating the intelligent maps for connected vehicles                       Matt Brooke-Smith, Director, Future Workshops
    	 	      • Developing maps for the car, rather than the driver
    	 	      • Embedded 3D maps which reduce consumption and emissions            15:45   Afternoon Refreshments and Networking shared with
    	 	      • Reducing ‘range anxiety’ by enabling accurate EV range
                predictions and improving battery management strategies
    	    	   • Improving ADAS with accurate road geometry (slope and curve)
             Adam Denman, Managing Director Europe, Intermap Technologies         16:15   Supplying data rich cloud based entertainment
                                                                                  	 	     • Side stepping unreliable connections for infotainment
    10:55    Morning Refreshments and Networking shared with                      	 	     • Strong in-car system connections to ensure data rich displays
                                                                                  	 	     • Ensuring connectivity standards are high enough to provide
                                                                                             data rich entertainment to improve user experience
                                                                                          Steve Purdham, CEO, we7
    11:25    Prevent insurance claims with telematics and UBI
    	 	      • Prevent high data costs with compression algorithms                16:35   Generating full door-to-door telematics services with apps
    	 	      • Identifying UBI risk and how late adopters can generate revenue    	 	     • Understanding what is important to drivers and how solutions
    	 	      • Learning from global UBI best practice and failures                           can revolutionise driver interaction with their vehicle
             Tony Lovick, Telematics Infrastructure Architect, Towers Watson      	   	   • Reduce inner-city congestion and pollution with smart apps
                                                                                  	   	   • Understand how developers can help unlock new revenue
        WORKING WITH CONNECTIVITY AND SERVICE PROVIDERS                                   Eugene Tsyrklevich, CEO, Parkopedia

    11:45    Upgrading to maximise the connected vehicle opportunity              16:55   Panel: What does a developer ecosystem look like?
    	 	      • Understanding data usage trends to develop business models         	 	     • Examining which players will control the integration process
    	 	      • Identifying where current network providers will have to upgrade               and which apps make it to the car – and stay!
    	 	      • Ensuring widespread, reliable LTE connectivity                     	   	   • Comparing the pros and cons of beamed-in and brought-in
             Markus Breitbach, Head of International Partner Development,                     services vs. built in capabilities to future proof your strategies
             M2M Competence Centre, Deutsche Telekom                              	   	   • Hear OEMs and partners map out the long term potential of
                                                                                              the apps space to ensure your business is on track to dominate
    12:05    Taking the connected vehicle and ITS to a mass-market                        Moderator: Thibaut Rouffineau, Vice President Developer
    	 	      • The importance of enabling business, governments and other                 Partnerships, Wireless Industry Partnership
                 stakeholders to work seamlessly together                                 Eugene Tsyrklevich, CEO, Parkopedia
    	    	   • Why data protection is crucial for successful ITS implementation           Matt Brooke-Smith, Director, Future Workshops
    	    	   • How to facilitate “trusted transactions” and a service using               Niclas Lindmark, Head of IQon, SAAB
                 an open platform that supports evolving industry standards               Steve Purdham, CEO, we7
             Theo Quick, Head of ITS Practice, Logica
                                                                                  17:30   Chairman’s closing remarks and close of congress
    12:35    Operators helping to increase experience and revenue




6              BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
www.terrapinn.com/m2m                                                                                                   Book early and save



Become a sponsor. Make your connection
                                                                                                                                  “The
ARE YOUR POTENTIAL CLIENTS AWARE OF THE                       IS YOUR BRAND RECOGNISED BY YOUR                              conference will
EXPERTISE YOU OFFER?                                          POTENTIAL CLIENTS AND THE INDUSTRY AS A                       bring together
• Educate the market about your products, services,           WHOLE?
   key personnel and track record                             • You will have the opportunity to meet clients from          a stellar set of
• Enjoy a complete captive audience by holding a full             all over the globe at this truly global event            thought-leaders
   30 minute presentation                                     • Save time and money as we bring potential clients to        from the M2M
• Join a key panel debate or distribute literature                you!
   directly to your clients                                                                                                industry and I’m
                                                              ARE YOUR COMPETITORS EATING YOUR                               really looking
DO YOU FIND IT HARD TO IDENTIFY AND GET                       LUNCH?                                                           forward to
IN FRONT OF THE DECISION MAKERS FROM                          • In a tough fund raising environment no one can
TELECOM OPERATORS?                                               afford to sit back and let the business come to them        learning from
• Benefit from having all your potential clients in one       • Don’t sit in the audience and listen to your                    them and
   place at one time                                             competitors say how great they are – be at the              sharing some
• Send your best sales people to ensure you have                 forefront!
   enough man power to meet everyone                                                                                          of the work
• Use CONTACT and SPEED NETWORKING to                                                                                        that Machina
   make 1 – 1 contact before, during and after the event                                                                     Research has
                                                                                                                             been doing.”
          For sponsorship and exhibition opportunities, please contact
                    Rebecca Mantle on +44 (0) 207 092 1194                                                                   Matt Hatton,
                                                                                                                               Director,
                        rebecca.mantle@terrapinn.com
                                                                                                                           Machina Research




                                                                                                                           Register your
Meet and do business with industry decision makers.
                                                                                                                            place early
                                                                                                                            and SAVE
                                                                                                                              £££'s!
                                                                        M2M Module
                           M2M Platform
                                                                        Components/                                         See page 8 for
                             Provider
                                                                       Manufacturers                                        booking details

                                                                                               Device
          M2M
                                                      Who should                            Manufacturers
       Consultants
                                                       sponsor?                                                                50% of
                                                                                                                             operators
                                                                                         OSS/BSS                             surveyed
            Software Solution
                                                         Finance VC                      Systems
                Providers
                                                       Venture Capital
                                                                                                                            stated that
                                                                                                                            expansion
                                                                                                                             into M2M
Media Partners                                                                                                               was a key
                                                                                                                           objective for
                                                                                                                            the future.
                                                                                                                           Source: Terrapinn
                                                                                                                             Global M2M
                                                                                                                                Survey




          BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508      7
Book early and save                                                                                                                                                                                                                                M2M World Europe 2011




                                                                                                                                                                                                                                                                                          Talking Machine




    6 – 8 December 2011, Victoria Park Plaza, London, United Kingdom



                                                                      Use our online calculator at                                                                                                                                                        How to book your ticket
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M2M World 2011 Brochure

  • 1. BOOK EARLY TO SAVE £££s Prices, packages and booking form on page 8 12 – 14 December 2011 Victoria Park Plaza, London, United Kingdom Hear from: Andrew Edison Vice President EMEA AT&T Talking Machine Marc Sauter Global Director of M2M Business Development Vodafone Angel David García Barrio Head of Strategy and Alliances –Global M2M Telefónica Strategy and Opportunity in embedded mobile for telecom Stephan Keuneke operators, MVNOs and their partners Head of M2M pricing and Business models Navigate the challenges of incorporating M2M into your business model – Deutsche Telekom can operators provide more than basic connectivity? Gain insights from operators already boosting their revenue through M2M and learn from their Thierry Zylberberg strategy. Hear from AT&T, Deutsche Telekom and Vodafone. See page 4... Executive Vice President and Head of eHealth France Telecom Identify the key areas for growth in the M2M market Learn from detailed analyses of each major industry verticals and discover which will be most Edward Candy profitable with sessions from Telenor Connexion, Cable and Wireless, Life Belarus and France CTO Telecom. See page 4... 3 Group Optimise your service offering through strategic partnerships Explore the impact of partnerships along the M2M value chain and learn from Telefónica, Turkcell Matteo Gatta and Belgacom. Build your own partnerships with over 8 hours of joint networking time with our co- Chief Innovation Officer Belgacom located event ‘Connected Vehicle World’. See page 6... M2M World is is Co-located! Robert Brunbäck Conference introduction page 2 Head of M2M Market Strategy M2M World will be co-located with the inaugural Telenor Connexion Key speakers page 3 Full conference programme pages 4 - 6 Emmanuel Routier www.terrapinn.com/connectedvehicles All booking offers and options back page Director of International M2M Centre What does this mean? Mobistar Although separate events, both conferences will take place in the same venue at the same time. Participants will benefit from shared content and joint networking, Marc Overton allowing you to meet all delegates from both conferences! See page 2 >> Book early and SAVE £££s! Vice President of wholesale and M2M Everything Everywhere www.terrapinn.com/m2m Dr Gopi Kurup Sponsored by: Organised by: CEO Telekom Malaysia Research and Development BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
  • 2. Book early and save M2M World Europe 2011 Europe’s premier conference focusing on the opportunity Book early to M2M and connected devices bring to telecom operators and save £££s MVNOs Developing a commercial strategy for the See page 8 for details M2M industry With margins from traditional services continuing to decline, telecom operators are increasingly seeking opportunities for new areas for revenue growth. M2M services present a key area for rapid growth and operators are now looking to understand Operators who how to successfully enter the M2M market. Can operators pull have attended other together a fragmented market to offer end to end solutions, or Terrapinn telco will their role simply be connectivity? Increasingly, operators are recognising that a new strategy for the M2M market is necessary events include: and innovative business models must be used. • AT&T However, identifying the best ways to monetize M2M and build revenue in a fragmented value chain is proving difficult. • BT See page 4... • BICS • Deutsche Telekom Gain the essential knowledge needed to examine the Building strategic partnerships • France Telecom opportunities in each of the industry verticals and ensure With the M2M value chain being divided, operators are seeking diversification into the right areas. • Telecom Italia to build strong partnerships across the value chain. Operators • Du recognise mutually beneficial partnerships are key to successful M2M World evaluates the prospects for each industry verticals entry into the M2M market and are keen to gain control in the • Telefonica and the specific challenges and opportunities in entering niche multiplayer industry. See page 4... • Telenor markets. See page 4... • Mobile Telesystems Examine the role of the Cloud in the M2M M2M World 2011 is co-located with • Verizon market ‘Connected Vehicle World’ 2011 • Level 3 M2M World 2011 analyses the role of cloud computing in • Rostelecom allowing more efficient M2M connections and delivers case Connected Vehicle World 2011 explores the world of • PCCW Global studies on the benefits of using a cloud computing platform intelligent transport systems, connected applications in the to add value. Can cloud computing offer more intelligent automotive industry and the networks that support them. • Everything management of networks? See page 5... Everywhere Connected Vehicle World is the premier European • 3 Group Acquiring M2M customers – new channels for conference for senior decision makers from Automakers, • Sprint a new industry OEMs and wireless carriers. • Telekom Austria Operators are seeking to build a new customer base for the M2M industry, How can operators engage with the M2M customer The co-location of ‘M2M World’ and ‘Connected Vehicle • TDC World’ will bring the benefits of joint networking and shared and create bespoke solutions? See page 5... • Vodafone content, allowing you to meet key prospects from across the • Starhub In order to successfully build an M2M customer base, operators M2M value chain. • Telekom Malaysia are looking to construct an aggressive pricing strategy. Despite • Eircom this objective operators want to learn how to price long contracts with high volumes and low ARPU. See page 4... • Virgin • China Telecom • Tata Communications • Qtel • Saudi Telecom CONFERENCE OVERVIEW Company • OTE Monday Tuesday Wednesday 12th December 13th December 14th September • China Unicom See page 4 See page 4 & 5 See page 6 • Gateway Communication • Telecom Argentina Main Conference Day Main Conference Day • iBasis One Two • KPN Telematics Focus Day • Turk Telekom “M2M Strategy and “Differentiating your • NTT America Business Models” M2M Offering” • Colt Networking shared with Networking shared with Content and Networking • Cogent shared with Communications • Cable & Wireless Worldwide 2 BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
  • 3. www.terrapinn.com/m2m Book early and save Learn from an outstanding line 8 key reasons to attend Something to up of speakers say? 1. Understand how to incorporate M2M into your business model. Andrew Edison Talk to us about Hear Deutsche Telekom evaluate the business models needed for the M2M industry and Telekom Vice President EMEA sponsorship AT&T opportunities Austria identify the best pricing strategy for M2M. Gain insights from Andrew Edison as he See page 4... uncovers how operators can take control of the M2M value chain and maximise Call Rebecca Mantle 2. Investigate the benefits of working with revenue growth. See page 4... on +44 (0) 207 092 MVNOs 1194 Examine the prospects held in MVNOs and understand the potential for quick access to into different industry verticals. Hear from the Founder of MVNO Stream Marc Sauter Communications and CEO of Aeris. See page 5... Global Director of M2M Business Development 3. Unearth the potential held by different industry verticals Vodafone Join the debate with Marc Sauter and Save 25% Learn from France Telecom, Cable and Wireless examine whether operators are able to Worldwide, Telenor Connexion and Life Belarus provide more than just basic connectivity. Why not send your as they deliver detailed case studies on the most See page 4... team and save profitable industry verticals. See page 4... more? 4. Learn from key players looking to provide Send 3 delegates: Stephan Keuneke more than basic connectivity Head of M2M pricing and Business Save an extra 10% Vodafone, AT&T, Belgacom and Mobistar debate the Models potential for building revenue through delivering end-to- Deutsche Telekom Send 6 delegates: end solutions. See page 4... Stephan will use his years of experience Save an extra 20% in the M2M industry to identify ways to 5. Navigate through the different options for pull a fragmented industry into a workable Send 8 delegates: partnerships business model. See page 4... Identify the different strategies for M2M partnerships; Save an extra 25% will horizontal or vertical focus be best? Turkcell and Telefonica uncover the advantages and drawbacks of To register a group focussing on each vertical. See page 4... Angel David Garcia Barrio call +44 (0) 207 242 Head of Strategy and Alliances – Global 2324 6. Examine the benefits of using a cloud M2M computing platform to enhance your M2M Telefónica offering Learn from Angel’s expertise in the M2M Digicel and Interoute debate the uses of cloud industry as he evaluates the need to meet consumer demands and offer tailored computing in M2M. Can the cloud help implement VAS M2M solutions. See page 5... "With M2M and applications that will enhance user experience? See page 5... becoming a key area for Telcos 7. Identify the key technologies to boost your M2M performance Robert Brunbäck this summit 3 Group and Telekom Malaysia navigate the different Head of M2M Market Strategy will provide technologies to ensure a reliable and secure M2M. Telenor Connexion See page 5... Robert Brunbäck tackles the growing a premier world of consumer electronics and opportunity 8. Network across the whole M2M value evaluates the implications of mass M2M demand. See page 4... to exchange chain Gain valuable insights in the telematics industry insights and through share content with Connected Vehicle World experiences on featuring presentations from Nissan, Audi, BMW and Thierry Zylberberg Volvo. See page 6... Executive Vice President and head of how M2M will eHealth be vital to future France Telecom Thierry Zylberberg shares his extensive growth for The Terrapinn difference knowledge of the health industry and uncovers the opportunities held for operators" Terrapinn events create exciting places to... operators. See page 4... Mark Sauler • interact and grow knowledge Global Director of • meet and make contacts Edward Candy M2M Business • become inspired and re-energised CTO Development use your brain 3 Group Ed Candy navigates the challenges of standardisation across the M2M industry. See page 5... Vodafone BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508 3
  • 4. Book early and save M2M World Europe 2011 CONFERENCE DAY ONE – MONDAY DECEMBER 12 08.00 Registration and refreshments GAINING A COMPETITIVE ADVANTAGE THROUGH 09.00 Chairman’s opening remarks STRATEGIC PARTNERSHIPS Matt Hatton, Director, Machina Research 13.30 Panel discussion: Adopting the best market strategy – IDENTIFYING THE OPERATORS ROLE IN THE M2M General partnerships Vs vertical focus? ECOSYSTEM • Does a vertical focus ensure greater expertise? • Building revenue streams through general partnerships 09.10 Keynote: Slicing up the m2m value chain – how can • Can operators compete with more niche players? operators gain control? • Assessing the feasibility of switching between industries – • Capitalising on the evolving world of embedded connectivity changing strategy for each industry vertical • Working in a multiplayer industry – understanding the role of Ethem Eldem, Head of Partnership Management and Corporate partnerships Products, Turkcell • Adjusting business models to successfully monetize m2m Angel David Garcia Barrio, Head of Strategy and Alliances- • Identifying crucial technologies – which will be key for the Global M2M, Telefonica future of m2m: Carlos Julio Lourenco, Head of M2M Unit, Optimus - Next generation networks? - IPv6? 14.20 Accelerating growth through joint ventures and strategic - Cloud? partnerships Andrew Edison, Head of EMEA, AT&T • Evaluating the increasing m2m competition • Identifying successful partnerships for mutual benefit 09.40 Developing an approach for the m2m industry – identifying • Addressing multiple partnerships along the value chain the best M2M platform • Offsetting ROI with joint venture objectives • Integrating varying aspects of m2m • Increasing coverage through international partnerships • Choosing a successful market strategy For sponsorship opportunities contact Rebecca Mantle on • Positioning and packaging your offer – how can this be +44 207 092 1194 communicated in the industry? • Leveraging your existing brand to enhance m2m market share FOCUSSING ON INDUSTRY VERTICALS For sponsorship opportunities please call Rebecca Mantle on +44 207 092 1194 14.50 Examining the advantages of mobile penetration to other industries 10.10 Keynote panel debate: Can operators provide more then • Working with government to engage public in M2M basic connectivity? • Assessing the value of embedded connectivity for community • Understanding how to build revenue growth through enhancement delivering end-to-end solutions • Building on M2M to improve banking and mobile payments • Can adding applications and VAS increase ARPU? Ozcan Ermis, CEO, Life Belarus • Examining the benefits of delivering ‘managed connectivity’ • Does ‘basic connectivity’ offer lower ROI? 15.20 Afternoon refreshments and networking Marc Sauter, Head of Global M2M Business Development, Vodafone 15.50 Utilities: Cable and wireless’ energy metering initiative Matteo Gatta, Chief Innovation Officer, Belgacom • Ensuring reliability across the grid Emmanuel Routier, Director of M2M and International M2M • Leveraging next generation network services for intelligent Centre, Mobistar data management Craig Wood, Global Head of M2M, Logica • Providing real time information solutions Amy Cooke, Strategic Business Development Director, Cable 10.50 Morning refreshments shared with and Wireless Worldwide 16.20 Mhealth: France Telecom’s eHealth strategy OVERCOMING BUSINESS MODEL & BILLING CHANGES • Building mobile health communication networks • Guaranteeing seamless transfer of information 11.20 Generating a new billing approach for the ‘internet of things’ • Analysing key growth potential in the eHealth industry • Viewing pricing and billing models as a key differentiator • Targeting eHealth services – the importance of recognising • Operating in a highly competitive market audience demands • Dealing with new pricing requirements: Thierry Zylberberg, EVP and Head of eHealth, France Telecom - Low ARPU - High volumes 16.50 Consumer Electronics: Delivering m2m to the mass market - Long contract • Examining the potential boom for embedded connectivity in Phat Huynh, Head of M2M, Telekom Austria consumer electronics • Coping with the demand on the network – will consumer 11.50 Pulling together a fragmented market – building a successful m2m place a strain on the network m2m business model • Accelerating market entry for the next generation of • Viewing ‘connectivity as a commodity’ connected devices • Incorporating applications and VAS into the model Robert Brunback, Head of M2M market Strategy, Telenor • Benefitting from the ‘economies of scale’ in the m2m Connexion industry • Including multiple partnerships into the business model 17.20 Chairman’s closing remarks Stephan Keuneke, Head of M2M Pricing and Business models, Deutsche Telekom 17.30 Networking Drinks reception with 12.20 Networking Lunch shared with 4 BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
  • 5. www.terrapinn.com/m2m Book early and save CONFERENCE DAY TWO – TUESDAY DECEMBER 13 08.00 Registration and refreshments • Forecasting the progression of m2m as an international service 09.00 Chairman’s opening remarks • Overcoming the challenges of deployment and roaming availability DIFFERENTIATING YOUR M2M OFFERING Helene Hartlief, Head of M2M Marketing, KPN 09.10 Keynote: Delivering an optimum service to increase market 13.00 Networking Lunch Shared with share • Building volumes through ensuring QoS and reliability • Guaranteeing secure services – a key differentiator? MVNO: HOW FAR CAN M2M GO? • Does level of service rely solely on the investment level? • Enhancing your offering through VAS and ‘platform as a 14.15 Accelerating and enabling m2m innovation through MVNO service’ technology Marc Overton, Vice President Wholesale and M2M, • Profiting from self management of network services Everything Everywhere • Providing multifunction services – is this more efficient as an MVNO? 09.40 Staying ahead with cloud advantages • Gaining improved access to markets – increasing m2m • Improving m2m accessibility through the cloud – creating expansion ‘availability anywhere’ • Delivering on a world class roaming strategy – assessing the • Pulling a fragmented market together through cloud services global advantages of MVNOs • Can cloud computing help to lower unit costs for m2m? Nigel Chadwick, Managing Director and Founder, • Managing capacity and network traffic via the cloud Stream Communications David Hodgers, Group Director of Products, Digicel 14.45 Panel debate: Successfully partnering with MVNOs 10.10 Enhancing m2m services through a cloud computing platform • Are MVNOs just a second ‘go to market’ option? • Creating a more user- centric m2m offering with the cloud • Can MVNOs provide an advantage when working within a • Analysing mass volumes of data using the cloud – increasing specific industry vertical? operators’ control • Reducing time to market through an MVNO m2m strategy • Reducing infrastructure costs while meeting the dynamic • Using MVNOs to develop bespoke , turnkey solutions needs of m2m Nigel Chadwick, Managing Director and Founder, • Benefitting from cloud as a versatile platform Stream Communications Mark Lewis, Director Services Development, Interoute Marc Jones, CEO, Aeris Jacques Bonifay, CEO, Transatel 10.45 Morning refreshments and Networking shared with 15.30 Afternoon refreshments and with FILLING YOUR PIPELINE – HOW TO AQUIRE M2M CUSTOMERS SUCCESSFULLY DEPLOYING YOUR M2M SERVICE 11.15 Engaging with the enterprise m2m customer – 16.15 Determining the key factors for m2m roll-out understanding and meeting consumer demands • Identifying the best hardware and software to minimise • Identifying ‘who owns the customer’ operation costs - Direct Vs indirect channels • Subsidising investment requirements through partnerships • Which services will add value and contribute to meaningful and joint deployment customer experiences? • Standardising connection across multiple platforms • Altering customer adoption channels for the m2m market • Overcoming challenges of network scalability – meeting • Creating tailored services – adjusting for customers in unique networking requirements differing industries Ed Candy, CTO, 3 Group Angel David Garcia Barrio, Head of Strategy and Alliances – Global M2M, Telefonica 16.45 Understanding the importance of IPv6 – meeting the explosion in connections THE EVOLUTION OF DATA ROAMING • Looking to IPv6 as an enabler of long term m2m growth • Improving seamless connection through IP technology 11.45 Overcoming challenges of ‘between - network’ roaming • Enabling a smooth transition from IPv4 • Developing roaming agreements – assuring mutual benefits • Rolling out IPv6 – overcoming replacement challenges • Enabling real time tracking across networks for time-critical Dr Gopi Kurup, CEO, Telekom Malaysia Research and Design services • Partnering with SIM manufacturers to offer a standardised 17.15 Chairman’s closing remarks solution • Overcoming the challenges of deployment and roaming 17.25 Networking Drinks Reception availability Emmanuel Routier, Director of M2M International Centre, Mobistar Remember to book early to Save £££! 12.15 Examining the outlook for the globalisation of m2m • Developing mobile aware platforms See page 8 for packages and prices • Can m2m be standardised to work for cross boarder connection? • Driving ARPU for m2m through international service provision BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508 5
  • 6. Book early and save M2M World Europe 2011 WEDNESDAY DECEMBER 14 - TELEMATICS FOCUS DAY 08:30 Registration • Educating customers on the effective use of new services • Maximising telematics potential in localised markets 09:00 Chairman’s opening remarks • Providing dynamic real-time location based services combined with mobile marketing in apps ENSURING INTEROPERABILITY WITH STANDARDISATION Ethem Eldem, Head of Product & Partnership, Turkcell 09:10 Creating a standard for Smartphone connectivity 12:55 Infrastructure enabling mass connected vehicles • Learn of the features and benefits of Terminal Mode as • Requirements that connectivity architectures needs to fulfil technical standard to connect full Smartphone capabilities to • Effectively seeing each car as a node in the network a vehicle • Separating in-car and out-of-car connectivity for security • Providing personalized and relevant value added services Dirk Schlesinger, Head of Automotive, Cisco Systems Gmbh • Bringing mobile innovation and speed into the vehicle and increasing driver experience and safety with Terminal Mode 13:15 Networking Lunch Floris Van-de-Klashorst, Director Automotive Services, Nokia 14:15 Panel: Helping auto OEMs meet the potential of telematics, 09:30 Enabling the commercial success of services with standards while maximising revenue • Developing the standards to make solutions scalable and • Generating revenue from connected vehicles testable • Understand data usage trends in the connected vehicle • Integrating ICT solutions over IP networks for innovation • Identify where current networks will have to upgrade • Developing collaborative ecosystems to deploy service platforms • Viewing vehicles as a part of the wider M2M ecosystem Graziella Spinelli, Senior Project Manager, Services Platforms Innovation, Telecom Italia ENSURE VEHICLE EVOLUTION AND GENERATE LOYALTY WITH AUTO-APPS MAKING PORTABLE AND EMBEDDED SOLUTIONS WORK 15:00 Overcome the long development lifecycles with apps 09:50 How advanced voice recognition will reduced driver distraction • Providing third parties developers with the vehicle APIs to Vlad Sejnoha, Chief Technology Officer, Nuance allow access to all sensors • Maximising revenue in smartphone HU and embedded HUs 10:10 The right connectivity approach for each customer • Evolving the smartphone appstore model to automotive users • What connectivity solution will maximise user experience? Niclas Lindmark, Head of IQon, SAAB • Satisfy customer demand without pay monthly contracts • Embedding apps to improve customer experience 15:25 Engaging the developer community to create auto- apps • Maximise the revenue potential of the Chinese market • Developing the structures to support developers long-term David McClure, Director of Telematics and ITS, SBD • Enabling developers to effectively test in car-apps • Create the developer audience needed for auto-app stores INTELLIGENT NAVIGATION AND LOCATION BASED SERVICES • Best practice case studies from other industries engaging the developer community 10:35 Generating the intelligent maps for connected vehicles Matt Brooke-Smith, Director, Future Workshops • Developing maps for the car, rather than the driver • Embedded 3D maps which reduce consumption and emissions 15:45 Afternoon Refreshments and Networking shared with • Reducing ‘range anxiety’ by enabling accurate EV range predictions and improving battery management strategies • Improving ADAS with accurate road geometry (slope and curve) Adam Denman, Managing Director Europe, Intermap Technologies 16:15 Supplying data rich cloud based entertainment • Side stepping unreliable connections for infotainment 10:55 Morning Refreshments and Networking shared with • Strong in-car system connections to ensure data rich displays • Ensuring connectivity standards are high enough to provide data rich entertainment to improve user experience Steve Purdham, CEO, we7 11:25 Prevent insurance claims with telematics and UBI • Prevent high data costs with compression algorithms 16:35 Generating full door-to-door telematics services with apps • Identifying UBI risk and how late adopters can generate revenue • Understanding what is important to drivers and how solutions • Learning from global UBI best practice and failures can revolutionise driver interaction with their vehicle Tony Lovick, Telematics Infrastructure Architect, Towers Watson • Reduce inner-city congestion and pollution with smart apps • Understand how developers can help unlock new revenue WORKING WITH CONNECTIVITY AND SERVICE PROVIDERS Eugene Tsyrklevich, CEO, Parkopedia 11:45 Upgrading to maximise the connected vehicle opportunity 16:55 Panel: What does a developer ecosystem look like? • Understanding data usage trends to develop business models • Examining which players will control the integration process • Identifying where current network providers will have to upgrade and which apps make it to the car – and stay! • Ensuring widespread, reliable LTE connectivity • Comparing the pros and cons of beamed-in and brought-in Markus Breitbach, Head of International Partner Development, services vs. built in capabilities to future proof your strategies M2M Competence Centre, Deutsche Telekom • Hear OEMs and partners map out the long term potential of the apps space to ensure your business is on track to dominate 12:05 Taking the connected vehicle and ITS to a mass-market Moderator: Thibaut Rouffineau, Vice President Developer • The importance of enabling business, governments and other Partnerships, Wireless Industry Partnership stakeholders to work seamlessly together Eugene Tsyrklevich, CEO, Parkopedia • Why data protection is crucial for successful ITS implementation Matt Brooke-Smith, Director, Future Workshops • How to facilitate “trusted transactions” and a service using Niclas Lindmark, Head of IQon, SAAB an open platform that supports evolving industry standards Steve Purdham, CEO, we7 Theo Quick, Head of ITS Practice, Logica 17:30 Chairman’s closing remarks and close of congress 12:35 Operators helping to increase experience and revenue 6 BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
  • 7. www.terrapinn.com/m2m Book early and save Become a sponsor. Make your connection “The ARE YOUR POTENTIAL CLIENTS AWARE OF THE IS YOUR BRAND RECOGNISED BY YOUR conference will EXPERTISE YOU OFFER? POTENTIAL CLIENTS AND THE INDUSTRY AS A bring together • Educate the market about your products, services, WHOLE? key personnel and track record • You will have the opportunity to meet clients from a stellar set of • Enjoy a complete captive audience by holding a full all over the globe at this truly global event thought-leaders 30 minute presentation • Save time and money as we bring potential clients to from the M2M • Join a key panel debate or distribute literature you! directly to your clients industry and I’m ARE YOUR COMPETITORS EATING YOUR really looking DO YOU FIND IT HARD TO IDENTIFY AND GET LUNCH? forward to IN FRONT OF THE DECISION MAKERS FROM • In a tough fund raising environment no one can TELECOM OPERATORS? afford to sit back and let the business come to them learning from • Benefit from having all your potential clients in one • Don’t sit in the audience and listen to your them and place at one time competitors say how great they are – be at the sharing some • Send your best sales people to ensure you have forefront! enough man power to meet everyone of the work • Use CONTACT and SPEED NETWORKING to that Machina make 1 – 1 contact before, during and after the event Research has been doing.” For sponsorship and exhibition opportunities, please contact Rebecca Mantle on +44 (0) 207 092 1194 Matt Hatton, Director, rebecca.mantle@terrapinn.com Machina Research Register your Meet and do business with industry decision makers. place early and SAVE £££'s! M2M Module M2M Platform Components/ See page 8 for Provider Manufacturers booking details Device M2M Who should Manufacturers Consultants sponsor? 50% of operators OSS/BSS surveyed Software Solution Finance VC Systems Providers Venture Capital stated that expansion into M2M Media Partners was a key objective for the future. Source: Terrapinn Global M2M Survey BOOK NOW! online www.terrapinn.com/m2m | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508 7
  • 8. Book early and save M2M World Europe 2011 Talking Machine 6 – 8 December 2011, Victoria Park Plaza, London, United Kingdom Use our online calculator at How to book your ticket www.terrapinn.com/m2m Online You can use our online calculator to tailor your ticket and buy multiple tickets. www.terrapinn.com/m2m The calculator automatically selects the most favourable discount for you. You can use our online calculator to tailor your ticket and buy multiple tickets. The calculator automatically selects the most favorable discount Register now for you. If you book and pay online you also save a further £100. Package Before 23 Sept 2011 Before 4 Nov 2011 Before 26 Nov 2011 After 26 Nov 2011 How many Calculate your ticket 3 day conference with £2,605 £2,895 £3,040 £3,185 Offline Telematics Focus Day + VAT £521 = + VAT £579 = + VAT £608 = + VAT £637 = 12 – 14 December 2011 £3,126 £3,474 £3,648 £3,822 You can use our online calculator to tailor your SAVE £580! SAVE £290! SAVE £145! ticket and then print a pdf of your order and fax to +44 (0)207 242 1508 or complete this form and fax to +44 (0)207 242 1508 or call +44 (0)207 242 2324 2 day conference £1,975 £2,195 £2,305 £2,415 and we’ll take your booking over the phone. 12 – 13 December 2011 + VAT £395 = + VAT £439 = + VAT £461 = + VAT £483 = £2,370 £2,634 £2,766 £2,898 SAVE £440! SAVE £220! SAVE £110! Group bookings Why not send your team and save more. * Registrations without credit/debit card payments are subject to a £100 How do you want to pay? Send 3 delegates and save 10% booking fee. Credit / Debit card £0 Send 6 delegates and save 20% ** Payment terms are 14 days from date of invoice. The registration fee Send 8 delegates and save 25% includes lunch, refreshments and full conference documentations. The Cheque / Bank transfer £100 + VAT £20 = £120 To register a group either call +44 (0)207 242 fee does not include hotel accommodation. 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