This presentation was built to serve as an intro for content creators who were unfamiliar with the more common elements of blogging.

1. Blogging 101

2. Blogging Effectively A Blog’s Look & Feel Best Practices: Writing a Blog Post Best Practices: Using Multimedia

3. A Blog’s Look & Feel

4. Glossary of Blog Terms

5. The Anatomy of a Blog Header Main navigation & search Sidebar Subscription options, featured content, Social Media & blogroll links Main Content Posts, Pages, etc FooterRepeat subscription options & links

6. The Anatomy of a Blog Subscription options & social media links Post Tags

7. Best Practices: Writing a Blog Post

8. A Successful Blog Post Provides relevant, useful and valuable information The audience is our customer base. Picture yourself in their shoes and take their perspective Uses clear, concise and interesting headlines so readers know what they’re getting (or are intrigued) Is typically more casual & conversational than other forms of writing. Use a personal voice. Is easy to skim Is well-written. Spellcheck. Fact-check. Proofread. Incorporates visual content to liven things up

9. The Introduction When writing the introduction, here are some ideas for how to begin your post Pose a Question Open with a Quote Provide a Personal and Powerful Story Quote an Enticing Fact or Statistic Create Context, provide background Use Analogies

10. Writing for the Skimmer Break up your post into bite-sized sections using: Italics Call out box or block quote Short paragraphs Bullet points A short numbered list

11. Linking Hyperlinking in Posts Link to content that is referred to in post List additional resources at the end of an article Hyperlinks increase Search Engine optimization and provides the reader with further research

12. Comments Ask for and respond to comments: Make a point to invite our readers to share their opinions in your comments on every post Acknowledge their comments, even when their viewpoint differs from your own.

13. Best Practices:Using Multimedia

14. Embedding Multimedia: Images Images break up text heavy post and provides visual relief. Images don't have to include just photos You can use screenshots, diagrams, charts, graphs, illustrations, and more Best Practices: Use a maximum of 2-3 images per post Include a link to any online images in your post or send the source file to Social Media Manager

15. Embedding Multimedia: Video Why to consider video: Video adds visual and audio interest to text-heavy web pages Video can often be more compelling Best Practices: Keep video to 2 minutes or less If you are writing your post in html, cut and paste the embed code from a video streaming site in to the post If your are writing your post in a word processor, just include a link to the webpage