Bonfire Marketing presented for the Working Artist Network 8/30/2009

1. Social Media…?

2. The 10,000 Foot View of Why…

3. It’s Right here!

4. It’s Right here!

5. Where is everyone going?

6. But don’t worry about the tools yet

7. After all…..

8. Consumers like… Learning Events Relevance Value Exclusivity Entertainment

9. A small % create, but that number is increasing

10. What do I do? First, Listen

11. How to listen…Create a Dashboard Great User Interface and Widgets Perfect for Sharing Privately with a Team Stable and Info in a Stream Step by Step How To http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883

12. http://search.twitter.com Advanced Search on Twitter Features to Notice

13. Think about that… Real time monitoring of key influencer Geographic relevance filtering Tone and emotion about topics Links that are being shared

14. In a… Information

15. Second, Know Thyself Focus on your strengths Photos Flickr, Picasa, Facebook, Twitpic Video YouTube, Facebook, Vimeo, White Pages Scribd, issuu, docstoc Education Slideshare, YouTube Communication Twitter, Facebook, LinkedIn

16. Third, Know Thy Target Demographics Behaviors Needs http://www.forrester.com/groundswell/profile_tool.html

17. Fourth….BUILD! Project Profile Company/project Page Personal Blog

18. A Blog Controlled message Simple to manage RSS feed stream Foundation for all outgoing messaging Automation SEO Compliant Repurpose Industry Material

19. Automation Blog Group Page All you have to do is blog and RSS does the rest

20. The Set Up Education? Branding? Start a Group Drive awareness, but do not brand Rally and inspire to act Limit messaging (1 per week max) Invite all friends to group Start a Cause Cause application Invite all friends to cause Build a Page http://www.facebook.com/advertising/?pages Build page completely Upload pictures/video Incorporate Blog RSS feed into notes Add applications –Twitter, Youtube, Flickr Invite all friends to become a fan Update fans weekly and as events come up

21. Why? Precise Demographics

22. Why? 260,000,000 Active Users! (and all activities are viral on the newsfeed)

23. The Set Up On Twitter.com Applications Name – Use a person’s name URL – Get close to your business name Icon – 48x48 logo Background Customization – No more than 800k Invite all friends in contact list – Gmail, Yahoo, Hotmail HootSuite Build profile Add Twitter accounts Import RSS feed (under settings) Bonus: schedule tweets

24. HootSuite Analytics

25. Why? Twitter Page SEO Google is indexing Tweets with heavy relevance

26. Why? Research What are people saying?

27. Why? Content Generation Engine import a widget to your website

28. Why? Word-of-Mouth “Passalong” Spreading value and information virally

29. Why? PR Gravity Journalist are using Twitter!

30. In Summary! Step 1: Listen Step 2: Know Thyself Step 3: Know Thy Target Step 4: Build