So You Got the Listing, Now What?

Winning The Listing Every Single Time

800 Pound Gorilla : The term can describe a powerful corporate entity that has such a large majority percentage of whatever market they compete within that they can use that strength to crush would be competitors.

Are you bringing YOUR 800 pound gorilla to the listing table?

Before We Start…2 Important Disclosures You MUST make to every seller before sharing your presentation

“ Now, after I do my presentation you may want to hire my team immediately BUT I don’t work with 100% of clients I meet with. After showing you what I can do we will have a candid conversation about your goals so that we can make sure I can help you achieve them.”

“ I am proud to say that I have a 100% success rate on listings where the seller took my absolute advice each step of the way.”

So You Have The Listing Now What?

We are Going to Discuss ,[object Object],[object Object],[object Object]

When they say … Where Do I Sign? ,[object Object]

Why…You Might Not Want the Listing ,[object Object],[object Object],[object Object]

Who Determines Market Value? ,[object Object]

Remember This: ,[object Object]

Ask the seller this: How does the market calculate value? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Then Explain: The Truth About Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You Must Explain: ,[object Object],[object Object]

The Market Has Our Back ,[object Object]

Because their customer changes from…

If we get NO showings first 10 days ,[object Object]

If we get showings but no offers ,[object Object]

Remember ,[object Object],[object Object],[object Object]

I’m Going to Do Everything ,[object Object]

Listing Contract Addendum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Listing Contract Addendum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Listing Is Signed! Now What?

Under Promising, Over Delivering

How? ,[object Object],[object Object],[object Object],[object Object]

10 Step System For Success Once The Home is Listed

1. Take Awesome Photos – Lots of Them ,[object Object],[object Object]

Every Single Time ,[object Object]

2. Send a Sit Back & Relax Card ,[object Object]

3. Update Your Voicemail ,[object Object]

4. Connect With Your Clients & Share Your Listing With the World! ,[object Object]

What if they aren’t connected? ,[object Object]

Update all your sites! ,[object Object]

5. Create a Facebook Event for Your Open House ,[object Object]

Make sure to let them know ,[object Object]

6. Post to MLS, REMAX, Realtor.com ,[object Object]

7. Create a Listing Sheet ,[object Object]

8. Market Has Spoken Report ,[object Object]

9. Key to a Successful Open House ,[object Object]

& Make Sure to Collect Unbiased Feedback

10. After 7-10 Days ,[object Object]

Steps to a Great Conversation.... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Upon Price Reduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

& Let’s Get More Aggressive in Marketing ,[object Object],[object Object]

The Listing Presentation ,[object Object]

Bonus Marketing Efforts Offer One Bonus Upon Each Price Reduction ,[object Object]

Final Thoughts ,[object Object]

If You Own An ,[object Object]

If Your Sellers ,[object Object]

Create Expectations ,[object Object]

And If You Under Promise & Over Deliver ,[object Object]

So You Got the Listing, Now What?

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So You Got the Listing, Now What?