2. • Metodología
• Bases de la teoría
• Evolución y aceptación

3. Meta-
DOI DOI en SI
análisis
Características Niveles de Utilización
Modificaciones citación Aceptación

4. • Tipo de
Comunicación
• Incertidumbre vs
Información
• Cambio Social

5. Proceso por medio del cual una
innovación es comunicada a
través de ciertos canales en el
tiempo entre los miembros de
un sistema social

6. (Rogers, 1962,2003)

7. Condiciones previas
1. Prácticas previas
2. Problemas o necesidades percibidas
3. Innovativeness
4. Normas del sistema social
Canales de Comunicación
IV.
I. Conocimiento II. Persuasión III. Decisión Implementació V. Confirmación
n
1. Adopción Continuar adopción
Características de la Características Perceptibles
unidad de decisión de la Innovación
Postergar adopción
1. Características 1. Ventaja Relativa
socioecnómicas 2. Compatibilidad
2. Variables de 3. Complejidad
Descontinuar uso
personalidad 4. Experimentabilidad
3. Comportamiento 5. Observabilidad
2. Rechazo Continuar rechazo
de comunicación
Multi-step flow theory Diffusion of innovation model. Rogers (2003)

9. 12
10 Aplicación
12
8
6
Revisión
4
4
2
Creación
0
20

10. Autores Citaciones
Autores Citaciones
promedio
(Venkatesh et al., 2003) 5354
(Venkatesh et al., 2003) 595
(Moore & Benbasat, 1991) 3518
(Moore & Benbasat, 1991) 168
(Cooper & Zmud, 1990) 1767
(Karahanna et al., 1999) 132
(Karahanna, Straub, Chervany, & Beliefs, 1999) 1716
(Iacovou, Benbasat, & Dexter, 1995) 89
(Wu & Wang, Klein, 1982)
(Tornatzky & 2005) 1687
83

11. Cualidades
Percepción antes
tecnológicas de la
de adoptar
innovación
Mediciones válidas
Explica pero no
en un contexto
predice
específico

13. TAM
(Davis, 1989)
TRA
(Fishbein y Ajzen, 1975)
TPB
(Plouffe et al., 2001)
TDI
PCI
(Moore & Benbasat, 1991)

14. • Ventaja Relativa,
Compatibilidad y Complejidad
• TRA, TAM, TPB y PCI

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