1. A New Cultural City Design
by Ronald Lenz, Waag Society & 7scenes - @ DISH ‘09

2. Waag Society
Medialab in Amsterdam, The Netherlands
Creative technology for social innovation
Education, Healthcare, Arts&Culture, Sustainability & Public Domain
Picnic festival, MediaGuild, CultureGrid, Fablab, Waag Products

3. Cultural context
Synergy: inside, outside and on the web

4. The City is forever changing...

5. The City is forever changing...

6. The City is forever changing...

7. The City is layered
Di!erent layers with di!erent tastes: historical, social, economical,
cultural, religious and much more
But most are often hidden and not linked

8. The City is mobile
Mobile as in connected through mobile phones
Used for internet, navigation, tracking, communication, media recording
& playback, games, hyper-local services and more
insert latest mobile internet and gps smartphones stats here
Yes it’s true what they say: Mobile is the new Mass Medium

9. The City is virtual
We know this - we have been mapping the City for quite some time now

10. The City is designed
how do we want to see the city?
which experiences do we want to design?
we’ve only just started and we need new tools!

11. The City - a new cultural space
But how will we experience mobile culture?

12. 7scenes
Mobile and online platform for creating, publishing,
playing and sharing GPS games and tours

13. Create & Publish
All web-based, easy drag&drop interface
Select & configure templates such as role-playing, trading, treasure hunt
& interactive story
Add tasks, photos, videos, sounds, notes & rewards to locations on a map
Publish for events or to everyone

14. Play
Navigate places live on a map
Location-based interaction: view media/content, perform tasks,
upload photos and notes, pick up rewards
Multi-user gameplay: confrontations & trading, message with players
Collaborate with web-player

15. Share
Set up scene pages for your project’s communication
All interaction can be broadcast live
All player interaction is archived for playback later
Share your project with widgets

16. Rituals
Personal religious journey through Amsterdam
Connecting religions through rituals, contributing personal confessions

18. Timemachine
Traveling through the Dutch Golden ages in your car
VVV Graft-De Rijp, Midden Beemster & Museum molen, de Schermer

19. Timemachine
Location-based audio-based story that makes the landscape come to life.

20. The Island
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22. Het Verdronken Landschap
Brabants Kenniscentrum Kunst en Cultuur (BKKC)
Bike tours discovering ‘drowned’ villages in the Dutch landscape

23. De Stad Geschonden
Haags Historisch Museum
5 tours on hidden/lost WOII history of The Hague

24. Westergas Fabriek
Tours on architecture, gas prod history, nature, creativity

25. Diamant museum Antwerpen
Educational game & tourist tour on Diamant history made by students

26. The City is a stage
Create experiences that change people’s perceptions of the city
(we will have location-based information services in abundance)
Think theatrical and playful performance - always remind yourself to
fully make use of the physical City and everyone and everything moving

27. The City is a stage
Find synergy between location, physical objects, mediated content,
narrative, gameplay, people and activities
People are intrinsically active, they just need the right trigger
(we’ve all been kids)
Sharing the experience is important, both in the moment and after
“It’s about the story stupid” - combine all tools / media / channels needed
Prototyping is the only way - you never get it right the 1st, 2nd, ... time

28. The City is yours!
So what kind of scenarios are you thinking of right now?
ronald@waag.org, @rlenz, slidehare.net/rlenz