Demographics of Bingo Players in Canada

Demographics of Bingo Players Presented by Richard Leigh-Bennett, CMRP Vice President, Gaming and Lottery

Proprietary Warning The information contained herein is proprietary to Decima Research and may not be used, reproduced or disclosed to others except as specifically permitted in writing by the originator of the information. The recipient of this information, by its retention and use, agrees to protect the same and the information contained therein from loss, theft or compromise. Any material or information provided by Decima Research and all data collected by Decima will be treated as confidential by Decima and will be stored securely while on Decima's premise (adhering to industry standards and applicable laws). Toronto Ottawa Montreal Vancouver 2345 Yonge Street 160 Elgin Street 1080 Beaver Hall Hill 21 Water Street Suite 405 Suite 1820 Suite 400 Suite 603 Toronto, Ontario Ottawa, Ontario Montreal, Quebec Vancouver, British Columbia M4P 2E5 K2P 2P7 H2Z 1S8 V6B 1A1 t: (416) 962-2013 t: (613) 230-2200 t: (514) 288-0037 t: (604) 642-2295 f: (416) 962-0505 f: (613) 230-9048 f: (514) 288-0138 f: (604) 642-2549 Decima Research Inc. is ISO 9001:2000 Certified

Introducing Decima Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

National Gambling Behaviour Monitor - Study Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8% 26% 37% 16% 13% 100% 300 Atlantic Canada 900 Quebec 1,300 Ontario 550 Western Canada 450 British Columbia 3,500 Canada

Study Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bingo Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presentation Highlights Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Demographics of Bingo Players “Ladies Night Out”

Age: Bingo Market versus General Population

Gender: Bingo Market versus General Population

2. Characteristics of Bingo Players Risky Business

Characteristics of Bingo Players: Vices ,[object Object],[object Object],[object Object],21% 25% Hard liquor drinkers 41% 33% Wine drinkers 36% 33% Beer drinkers 17% 33% Smokers Non-Bingo players Bingo Player

Characteristics of Bingo Players: Gambling Behaviour ,[object Object]

Characteristics of Bingo Players: Lottery Games Played in the Past 12 Months ,[object Object]

Characteristics of Bingo Players: Participation in Gambling Activities ,[object Object]

Participation in Gambling Activities: Casinos ,[object Object],[object Object],[object Object]

Participation in Gambling Activities: Bingo ,[object Object],[object Object],[object Object],[object Object]

Participation in Gambling Activities: Gaming Machines ,[object Object],[object Object],[object Object]

3. Bingo Player Problems On the Edge

Bingo Players and Problem Gambling ,[object Object]

4. Population Trends “ In ten years we will all be ten years older”

Not Getting any Younger ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Demographic Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spending Assumptions ,[object Object],[object Object],[object Object],[object Object]

Moving into the Next Decade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Canadian Population Totals Age 15-74: 2006 to 2016

Canadian Population Females Age 15-74: 2006 and 2016

5. Summary A Social Opportunity – Don’t drop the Ball

Self Described Gambling Activity: Bingo Players

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you. Richard Leigh-Bennett, CMRP [email_address] (613) 230-2013

Demographics of Bingo Players in Canada

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