This presentation will discuss the pros and cons of online dating and the changes it has made and will continue to make to the dating game.

1. The Effects of
Online Dating
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2. Online dating industry is worth $4billion globally.1
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3. The online dating industry is
50% females and 50% males.2
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4. The Market
Daters who are 50 and older is a huge and growing market.2
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5. The average dating site customers spends $239 a year.3
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6. Photo by Karen Roach (BigStock Photo)

7. Niche dating sites
satisfy specific
preferences such
as those who are:
Gay
Obese
Cougars
Farmers
In a Religious
Group
Convicts
Seeking Affairs4
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8. Photo by: Rudall30 (ShutterStock)

9. Success Rate
Today 33% of couples have met online.
By 2040 this number will rise to 70%.3
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10. Photo by wallpaperlist.com

11. Changing the Industry
Internet dating sites create a larger and
more fluid “dating marketplace,” which in
turn yields better and more compatible
matches.4
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12. Undermining Outcomes“By suggesting that compatibility can be established from a
relatively small bank of trait-based information about a
person online dating sites may be supporting an ideology of
compatibility that decades of scientific research suggests is
false.”4
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13. Controlling for baseline measurable variable like age,
education and marriage history, matching algorithms are
only “negligibly better than matching people at random.”4
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14. Photo by: G Point Studio (ShutterStock)

15. Threatening Traditional Marriages
Could online dating threaten traditional marriages?
Why settle down when a better match is just a click away?4
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16. More options
cause the bar for
relationships to
increase…
People always think
they could have
it better. 4
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17. Online daters are more inclined to quit
relationships when the going gets tough as there
are many alternatives.4
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18. Eroding Marriage ValuesCould online dating erode the values of
commitment and monogamy?4
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19. There will be more breakups, because
people won’t feel imprisoned in relationships
that aren’t right.4
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20. Too Much Choice
Increasing the variability of potential
matches increases the chance of rejecting
all potential mates... Too much choice
can cause burnout.4
Photo by Divya Avasthy (IB Times)

21. Safety and Online Dating
As dating becomes more like
Internet shopping, some worry
about product safety…
Should there be regulations?4

22. Future of Dating
“We will reach a point when people don’t distinguish between meeting
online and offline. We won’t refer to online dating; it will just be dating…
We aren't far away.”4
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23. Online Dating... For better or worse?
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24. References
1. Internet dating: We just clicked. (1928, July 23). The Telegraph. Retrieved May
23, 2014, from http://www.telegraph.co.uk/women/sex/online-
dating/9160622/Internet-dating-We-just-clicked.html
2. We Just Clicked. (n.d.). The Huffington Post UK. Retrieved May 23, 2014, from
http://www.huffingtonpost.co.uk/2012/10/26/the-2bn-relationship-the-
business-of-online-dating_n_2024458.html
3. Online Dating Statistics & Facts - Dating Sites Reviews. (n.d.). Dating Sites
Reviews. Retrieved May 23, 2014, from
http://www.datingsitesreviews.com/staticpages/index.php?page=Online-Dating-
Industry-Facts-Statistics
4. Online dating and the search for true love -- or loves - Macleans.ca. (n.d.).
Macleans.ca. Retrieved May 23, 2014, from
http://www.macleans.ca/society/life/true-loves/